Shopify Statistics By Usage, Stores, Revenue And Trends (2025)

Introduction

Shopify Statistics: In 2025, Shopify will remain one of the top e-commerce platforms in the world, helping over 2.49 million merchants across 175 countries run their online stores. It powers around 4.6 million active websites, supporting businesses of all sizes—from small startups to big companies. Shopify stores serve more than 700 million customers globally. During the first quarter of 2025, Shopify earned $2.36 billion in revenue, matching expert predictions.

Its total sales volume, or gross merchandise volume (GMV), reached $74.8 billion, showing its strong presence in online retail. Even though the company posted a net loss of $682 million, mainly due to investment-related issues, it still recorded an adjusted net profit of $226 million, highlighting solid performance in its core business. We shall shed more Shopify Statistics through this article.

Editor’s Choice

• The Shopify App Store offers over 10,000 apps.
• More than 4 million e-commerce sites have been created using Shopify.
• About 28.1% of these stores sell between 1 and 9 products.
• Instagram is used by 47.2% of Shopify stores, while 43.5% also rely on platforms like Facebook.
• Shopify is active in 175 countries around the world.
• Roughly 6.4% of stores choose USPS for shipping services.
• Around 23.9% of Shopify stores have added the Product Reviews app.
• Paid advertising on Shopify stores is often 15% to 20% less effective than average.
• On average, Shopify stores make $92 per customer.
• 51% of stores list an email address on their site for customer communication.
• About 23.4% of Shopify stores sell clothing and fashion products.
• Email campaigns bring the best conversion rate at 4.29%.
• The average rate at which items are added to carts is 4.6%.
• There are 70 theme options on the Shopify Theme Store, including both free and premium designs.
• About 68.8% of Shopify stores use .com domains.
• Shopify’s Fulfilment Network is used by nearly 95.8% of its stores.
• Shopify stores have an average sales conversion rate of 1.4%.

General Shopify Statistics

• Cloudflare supports 99.3% of Shopify stores for site protection and speed.
• According to Shopify Statistics, Mailmodo states that 62% of all Shopify stores are based in the United States.
• Some of Shopify’s top brands bring over $10 billion in revenue.
• Around 96.1% of stores don’t list employee details publicly.
• About 21.7% of stores have added the Geolocation app.
• Shopify powers 25% of the top 1 million online shops, 20% from regular plans, and 5% from Shopify Plus.
• More than 5.6 million online stores currently use Shopify.
• Clothing is the top-selling product category, with 75,500+ stores selling apparel.
• Shopify has a global network of over 780 certified experts.
• Roughly 2.14 billion people made purchases online in 2023.
• The price of shipping containers has risen to over $10,000, 4× higher than the previous year.

(Reference: demandsage.com)

• Globally, Shopify powers about 4 million e-commerce websites.
• Shopify holds a 16.36% share in the global e-commerce platform market.
• The top 10% of Shopify stores earn about $343 per customer.
• Shopify’s yearly revenue rose 21% to $5.6 billion compared to 2021, and 23% when factoring out currency changes.
• Its merchant services revenue increased 26% to $4.1 billion, or 28% after currency adjustments.
• A total of 6.95 million websites have used Shopify at some point.
• Shopify owns about 32% of the e-commerce platform market, is valued at nearly $85 billion, and makes around $4.6 billion annually.
• During the COVID-19 pandemic, the number of Shopify stores tripled.

Shopify eCommerce Statistics

• The Shopify App Store has more than 10,000 apps available.
• Over 85% of Shopify store owners use apps to improve their stores’ performance.

(Reference: digitalsilk.com)

• The above chart shows the market share of e-commerce software platforms in the United States.
• Purchases made using Shop Pay increased by 60% compared to last year.
• Shop Pay checkouts have a 72% higher success rate than standard checkouts.
• According to Shopify Statistics, Truelist states that only 7.77% of Shopify stores use outside companies for drop shipping.
• Shop Promise can raise conversion rates by as much as 25% by showing customers reliable delivery details and guaranteed shipping dates.

(Reference: digitalsilk.com)

• The chart above shows the market cap of leading consumer online service companies.
• There are about 5 million websites worldwide that use Shopify for online selling.
• In the U.S., nearly 3 million sites are powered by Shopify.
• 30% of all U.S. websites that use online shopping tools rely on Shopify, making it the top e-Commerce platform in the country.
• Shopify controls 10.32% of the global e-commerce software market.
• As of 2024, Shopify’s market cap is roughly $96.35 billion.
• Shopify’s total sales volume (GMV) for 2023 hit $235.9 billion.

(Reference: digitalsilk.com)

• According to Shopify Statistics, Digital Silk stated that around 66% of Shopify store owners are small businesses earning less than $50 million yearly.
• With a market value of $82 billion, Shopify ranks as the 7th biggest online platform worldwide.
• In the first half of 2024, only 2.2% of businesses stopped using Shopify, showing strong customer loyalty.

Shopify GMV Statistics (Gross Merchandise Volume)

• In 2024, Shopify reached a new high with a Gross Merchandise Volume (GMV) of $292.28 billion.
• This marks a 24% jump from $235.9 billion in 2023.
• Over the last four years, Shopify’s GMV has more than doubled, starting from $119.5 billion in 2020. This strong growth shows that more sellers are joining the platform, and more buyers are shopping through Shopify-powered stores.

(Reference: mageplaza.com)

Shopify Usage Statistics

• Shopify supports more than 4.8 million active websites worldwide.
• About 28% of all U.S.-based eCommerce websites use Shopify, making it the top eCommerce platform in the country.
• Shopify has a 10.32% share of the global eCommerce software market, placing it third after WooCommerce and Wix.
• According to Shopify Statistics, Ecomposer stated that 81% of all purchases on Shopify come from mobile devices, proving its strong mobile-friendly design.

(Reference: yaguara.co)

• On average, Shopify stores bring in around $5,583 monthly, or about $66,996 annually.
• Over 7,000 large brands use Shopify Plus, including well-known companies like Pepsi, Tesla, and Fashion Nova.
• The average conversion rate on Shopify is 1.4%, while the highest-performing stores reach over 3.3%.
• Shopify merchants have downloaded over 25 million apps from the App Store to improve their stores.
• As of August 2024, Shopify’s market value is around $96.61 billion, rebounding from a decline in 2022.
• The average order amount on Shopify in 2023 was $73.
• According to Shopify Statistics, Uptek states that around 52% of Shopify business owners are women.
• Most Shopify users (about 37.5%) are between the ages of 25 and 34, showing the platform’s popularity among young entrepreneurs.
• Shopify works in 175 countries, with only 20 countries where it isn’t offered.
• By 2024, the Shopify App Store had over 9,700 apps, including tools for marketing, stock management, and more.

Shopify Stores Statistics

• Clothing is the most popular category on Shopify, with 528,255 stores selling apparel.
• In second place are 229,263 stores offering home and garden products, and 198,041 stores focusing on beauty and fitness items.
• Here’s a simple breakdown showing how many Shopify stores sell different types of products:

(Reference: explodingtopics.com)

• Around 621,899 Shopify stores offer between 1 and 9 products, making it the most common product range among all Shopify stores.
• On the flip side, just 3,564 stores sell between 25,000 and 99,999 items, showing that only a small number of stores manage such a large product catalogue.
• Here’s a chart that shows how many Shopify stores fall into each product range category.

• USPS is the most commonly used shipping service on the platform, used by 148,673 Shopify stores.
• In contrast, PostNord is the least popular option, with only 3,885 Shopify stores using it.

Shopify Plus Statistics

• Out of all the e-commerce websites on the internet, 60,834 use Shopify Plus. However, only 47,240 of these stores are active.
• 75% of the top 1 million e-commerce websites are built using Shopify Plus, and just 0.57% of the most popular e-commerce websites run on Shopify Plus.
• Below is a table showing more details about the number of Shopify Plus stores among the top e-commerce websites.

• The United States has 26,189 Shopify Plus stores, making it the country with the most. The United Kingdom has the second-highest number.

(Reference: yaguara.com)

• The table shows the number of Shopify Plus records in various nations globally.

Shopify Revenue Statistics

• In 2024, Shopify generated a total revenue of $8.88 billion, a 25.77% increase from the previous year.

Here’s a breakdown of Shopify’s earnings in 2024 by quarter:

• Q1: around $1.9 billion
• Q2: $2.0 billion
• Q3: $2.16 billion
• Q4: $2.81 billion

(Reference: demandsage.com)

• The table below shows Shopify’s revenue by year:

• In 2024, Shopify made $6.5 billion from Merchant Solutions and $2.35 billion from Subscription Solutions.

Revenue from Merchant Solutions kept growing each quarter:

• $1.4 billion in Q1
• $1.5 billion in Q2
• $1.55 billion in Q3
• $2.15 billion in Q4

Earnings from Subscription Solutions also increased steadily:

• $511 million in Q1
• $563 million in Q2
• $610 million in Q3
• $666 million in Q4

(Reference: demandsage.com)

• The blue table displays Shopify’s revenue by solution

Shopify Sales Statistics

• In 2023, about 675 million people made purchases from Shopify stores.
• According to Statista’s 2023 report on the number of products sold by Shopify stores: #1. 621,899 stores sold fewer than 10 products. #2. 376,418 stores sold between 10 and 24 products.
• Shopify Plus’ Enterprise page mentions that Shopify businesses have made $650 billion in sales.
• The highest sales reached $4.2 million per minute at 12:01 PM EST on November 24.
• 61 million people worldwide bought from Shopify-powered brands.
• The leading countries for sales were the U.S., the U.K., Australia, Canada, and Germany.
• According to Shopify Statistics, Bloomagency states that 15% of global orders came from international shoppers.
• Los Angeles, New York, and London were the most popular cities for sales.
• Over 55,000 merchants had their biggest sales day ever on Shopify.
• The average amount spent per order was $108.12 ($107.53 when adjusted for currency).
• The top-selling product categories were apparel and accessories, health and beauty, and home and garden.
• Sales through Shop Pay saw a 60% increase compared to last year.
• More than 17,500 entrepreneurs made their first sale on Shopify during BFCM.

Shopify Themes and Design Customization Statistics

• Shopify’s theme store has over 160 customizable themes, helping merchants create unique online stores.
• Shopify’s merchant solutions revenue grew by 21.3% in Q4 2023, mainly due to the growth in Gross Merchandise Volume (GMV).
• Shopify Pay Instalments is the third most common payment method worldwide, used by 14.6% of merchants.
• During the COVID-19 pandemic, Shopify merchants saw an 82% increase in visits to their online stores, with nearly 2.6 million new stores created.
• Shopify’s GMV grew by 22% year-over-year (YoY) in Q2 2024, reaching $67.2 billion.
• On average, visitors spend over 3 minutes on a Shopify store and visit at least three different stores.
• Shopify merchants have installed more than 10,000 apps for store design and marketing to enhance the customer experience.
• Shopify stores are most common in the U.S., followed by the U.K. and Australia, with over 1.1 million stores in the U.S. alone.
• The top-selling categories on Shopify are apparel (520,321 stores), home and garden (221,381 stores), and beauty and fitness (186,706 stores).
• Shopify stores have an average of 2.1 million daily active users, showing strong user engagement.
• Shopify Plus starts at $2,000 monthly, with additional transaction fees for certain businesses.
• Shopify Plus can support up to 38,357 domains, with more expected growth in the future.

Conclusion

To sum up, Shopify is a leading platform in the eCommerce industry, supporting millions of active stores worldwide. Its strong growth in Gross Merchandise Volume (GMV) and merchant solutions revenue shows how popular it is among businesses of all sizes. With various themes, apps, and payment options, Shopify helps merchants create unique shopping experiences that engage customers.

As Shopify continues to grow globally, especially in the U.S. and the U.K., it remains a top choice for entrepreneurs looking to start and expand their online businesses. We have shed enough light on Shopify Statistics through this article.