WhatsApp Statistics By Users, Demographics, Business, Device Traffic, Revenue And Country

Introduction

WhatsApp Statistics: WhatsApp has become one of the most popular messaging apps worldwide, and businesses can make better plans by understanding its users and potential. As an internet user, I find it hard not to hear of WhatsApp, especially since it is widely used in India and many other countries. This app became extremely popular for several reasons, such as being the first free messaging service that worked across both Android and iPhone and offering instant messaging with on-screen notifications.

WhatsApp has a clean and easy-to-navigate design, which makes it fast and simple for users to share different types of files like pictures, videos, documents, and more. Since then, WhatsApp Business has become a popular tool for companies, with a growing number of businesses using it worldwide. We shall shed more light on WhatsApp Statistics through this article.

Editor’s Choice

• As of June 2023, WhatsApp had about 2.78 billion active users worldwide.
• India has the highest number of monthly active WhatsApp users, with 535.8 million people using the app.
• WhatsApp is the most widely used messaging app on mobile phones worldwide. On average, an Android user spends about 38 minutes a day on WhatsApp.
• In the U.S., 53% of WhatsApp users open the app at least once a day.
• WhatsApp Statistics state that over 1 billion messages are sent on WhatsApp daily.
• WhatsApp is available in more than 180 countries and supports 60 different languages.
• However, WhatsApp is banned in six countries: China, the UAE, Cuba, Iran, Syria, and North Korea.
• Around 70% of WhatsApp users check the app every day, according to WhatsApp statistics.
• WhatsApp has grown by 2.67 billion monthly active users between 2012 and 2023.
• It is expected to reach around 3 billion users by 2024, an increase of 251 million users from 2023 or 9% growth.
• WhatsApp reached 1 billion users in 2016, which was a 50% increase from the previous year, adding 357 million new users.
• The app can be downloaded globally on both the Google Play Store and Apple App Store.

Key Statistics About WhatsApp in 2024

WhatsApp’s presence in over 180 countries makes it a great platform for businesses to grow their marketing efforts. Here are some important numbers showing why WhatsApp is a popular choice for businesses today:

(Source: doubletick.io)

• Small and Medium Businesses in India: 80% of small and medium businesses (SMBs) in India see WhatsApp as a key tool for expanding their business.
• Global Reach: WhatsApp is available in 180 countries and has about 3 billion users. India and Brazil have the most active users each month.
• Business Usage: Over 50 million businesses (excluding China) use WhatsApp for marketing around the world.
• Customer Service: 39% of users prefer to contact customer service through WhatsApp.
• Marketing and Updates: 54% of users like getting marketing messages and order updates through WhatsApp.
• Engagement with Marketing: 72% of consumers are more likely to interact with personalized marketing messages on WhatsApp.
• Proactive Communication: 85% of consumers want to receive timely and proactive messages from brands on WhatsApp.
• WhatsApp Business Growth: By July 2024, WhatsApp Business had over 200 million monthly active users, showing that businesses trust the platform for sales, marketing, and customer service.

These numbers show how important WhatsApp has become for businesses to connect with customers and grow their marketing efforts.

General WhatsApp Statistics

• Over 2.98 billion people use WhatsApp every month, making it one of the most popular messaging apps worldwide.
• WhatsApp is ranked #2 in the free apps section on the Google Play Store and is the 8th most downloaded app globally.
• India has the most active WhatsApp users, with 535.8 million people using the app each month.
• WhatsApp Statistics stated that WhatsApp sends more than 1 billion messages every day.
• In 2023, WhatsApp lost millions of users, causing a 17% drop in downloads due to privacy concerns and changes in user terms.
• WhatsApp is used in over 180 countries and is available in 16 languages. It’s the most popular messaging app in more than 100 countries.
• The app has been downloaded more than 5 billion times on iOS and Android devices.
• WhatsApp has 2.7 billion active users worldwide.

(Reference: market.us)

• Each day, over 100 billion messages and 100 million voice calls are made on WhatsApp.
• India has the largest number of active WhatsApp users, with around 535.8 million monthly users.
• As of 2023, over 50 million businesses around the world use WhatsApp.
• WhatsApp is available in over 180 countries and supports 60 languages.
• 73% of WhatsApp users access the app on Android, while 22% use iOS.
• In 2022, Facebook bought WhatsApp for $19.6 billion.
• WhatsApp is banned in six countries: China, Iran, Syria, the UAE, North Korea, and Cuba.
• 69% of internet users (except in China) use WhatsApp.
• 83% of WhatsApp users check the app every day.
• WhatsApp has just 2,500 employees (mainly engineers) serving its billions of users.
• After Facebook acquired WhatsApp, the app’s user base grew quickly from 400 million in 2014 to 1.3 billion by 2023.

WhatsApp Users Statistics

• WhatsApp has a huge number of users because it lets people communicate easily through text, audio, and video.
• WhatsApp messages are read much faster than those sent through SMS or email, which makes it great for both business and personal conversations.
• As of January 2024, WhatsApp has 2.78 billion monthly active users.
• WhatsApp Statistics stated that almost 1.5% of WhatsApp users are unique to the platform.
• WhatsApp is the 2nd most popular mobile app based on monthly active users, with Facebook in 1st place.
• After Facebook bought WhatsApp in 2014, the number of active users grew by an amazing 365%, going from 465 million to 2 billion monthly users.

(Source: rasayel.io)

• After reaching 2 billion monthly active users in February 2022, WhatsApp is expected to hit almost 3 billion unique active users by June 2024, a 7% increase from June 2023.
• WhatsApp has the highest open rate compared to most other social media apps.
• Research shows that 83% of active WhatsApp users open the app every day, putting it well ahead of its closest competitor, Facebook.
• 3% of the world’s population uses WhatsApp.
• WhatsApp Statistics stated that nearly 32.4% of people aged 13 and older globally use WhatsApp.

(Source: rasayel.io)

• 7% of internet users between 16 and 64 years old consider WhatsApp their favorite social media platform.
• More than 2 billion minutes are spent on voice and video calls on WhatsApp every day.
• WhatsApp grew 200 times in terms of monthly active users between 2010 and 2020.
• The average user opens WhatsApp 25-30 times a day.
• Since early 2013, WhatsApp has gained 200 million active users, and the number of daily messages has continued to rise.

WhatsApp Demographics Statistics

(Reference: enterpriseappstoday.com)

• WhatsApp’s traffic data shows that the largest group of visitors is aged 25 to 34, accounting for 34.64% of total traffic.
• WhatsApp Statistics stated that users aged 18 to 24 years make up 25.14% of the traffic.
• The next groups are 35 to 44 years old, with 19.06% of the traffic, and 45 to 54 years old, with 11.12%.
• Finally, users aged 55 to 64 years contribute 6.51%, while those aged 65 and older account for 3.53% of the website visits.

(Reference: enterpriseappstoday.com)

• WhatsApp statistics show that the app is used more by men than women worldwide. 26% of users are male, while 21% are female.

(Reference: enterpriseappstoday.com)

• In the United States, the largest group of WhatsApp users earn $75,000 or more, making up 29% of users.
• Other groups include users earning $30,000 or less (23%) and those with an income between $30,000 and $49,999 (20%).
• Additionally, 19% of WhatsApp users earn between $50,000 and $74,999.

(Reference: enterpriseappstoday.com)

• 20% of WhatsApp users have completed high school or less.
• 16% of users have a college degree.
• The largest group of WhatsApp users has a graduate-level education.

(Reference: enterpriseappstoday.com)

• In the United States, the largest group of WhatsApp users is aged 26 to 35 years, making up 27% of users.
• WhatsApp Statistics stated that almost 19% of users are between 15 and 25 years old, while 20% are in the 36—to 45-year age range.
• 17% of users are between 46 and 55 years old, and 13% are 56 years and older.

(Reference: enterpriseappstoday.com)

• The majority of WhatsApp users are Hispanic.
• 23% of Black people and 16% of White people also use the app.

(Reference: enterpriseappstoday.com)

• WhatsApp statistics show that most users live in urban areas, accounting for 28% of the total.
• 23% of users are from suburban areas, while only 9% of the U.S. population lives in rural areas.

WhatsApp Business Statistics

• 64% of WhatsApp users feel that WhatsApp helps build a personal connection with businesses.
• WhatsApp Statistics stated that almost 65% feel more confident messaging businesses on WhatsApp than sending an email.
• 68% of users think WhatsApp is the easiest way to contact a business.
• WhatsApp is one of the four most popular platforms for consumers to discover new products.

(Source: aisensy.com)

• Over 40 million people look at a WhatsApp Business Catalog every month.
• WhatsApp Statistics stated that almost 83% of customers use messaging apps like WhatsApp Business to ask about products, and 75% of them go on to make a purchase.
• By 2023, chatbots (including WhatsApp Chatbots) are expected to save businesses and consumers more than 2.5 billion hours of customer service time.
• Around 1.4 billion people use messaging apps and are open to talking to chatbots.
• The use of chatbots has grown by 92% since 2019, making them the fastest-growing communication tool for brands.

WhatsApp Business Statistics number of downloads between 2018 to 2025:

• 54% of consumers want to use WhatsApp Business (and similar tools) for customer service, while 42% use it to ask questions before making a purchase.
• Roughly 65% of shoppers would buy from a business they can message directly.
• 55% of businesses using chatbots see a higher volume of good-quality leads.
• Meta (formerly known as Facebook) is now the owner of WhatsApp.
• In 2021, WhatsApp Business is estimated to have made about $1.2 billion in revenue worldwide.
• The largest share of WhatsApp Business revenue comes from the Asia-Pacific and Latin American regions.
• WhatsApp Business had an average revenue per user (ARPU) of about $0.24 globally.

(Reference: bloggingx.com)

The WhatsApp Business API charges businesses based on how many messages they send. Here’s the cost breakdown:

• First 250,000 messages: $0.0085 per message
• Next 750,000 messages: $0.0083 per message
• Next 2 million messages: $0.0080 per message
• Next 3 million messages: $0.0073 per message
• Next 4 million messages: $0.0065 per message
• Above 10 million messages: $0.0058 per message
• By 2024, spending on WhatsApp’s business platform is expected to reach $3.6 billion.
• In 2019, companies around the world spent around $38.7 million on WhatsApp Business.

WhatsApp Revenue Statistics

• WhatsApp has a huge market reach, with 97% of chat app users in India using it as of April 2023.
• However, in Australia, its reach is much lower at just around 33% of users.
• WhatsApp Business has earned over $330 million globally.
• By 2023, WhatsApp Business has generated over $330 million in revenue worldwide.
• The Asia-Pacific region leads with over $127 million, and Latin America has earned around $100 million.
• WhatsApp Business has an average revenue per user (ARPU) of $0.26.

(Source: rasayel.io)

• In 2023, WhatsApp Business’s ARPU was about $0.26 globally, but it was much higher in Europe, at $1.31 per user.
• Medium and large businesses are investing heavily in WhatsApp.
• In 2019, businesses worldwide spent $38.7 million on WhatsApp Business. This figure is expected to rise to about $3.6 billion by 2023.
• Brazil generates the most revenue from WhatsApp Business as per WhatsApp Statistics.
• In December 2023, Brazil made about $5.28 million in revenue from WhatsApp Business, ranking first, while Mexico came in second with $1.93 million.

WhatsApp Users By Country

• India leads the world in terms of WhatsApp users, with 390 million people using the app. Brazil is second, with 148 million users, followed by Indonesia with 112 million users.
• The United States has 10 million more WhatsApp users than the Philippines, and the Philippines has 11 million more users than Mexico.
• Turkey and Egypt each have about 50 million users, Germany and Nigeria each have around 40 million users, and Italy has 35 million users on WhatsApp.

• When it comes to WhatsApp Business, India leads the world with the highest number of downloads, reaching 291.58 million.
• According to WhatsApp Statistics, Indonesia is second with 73.12 million downloads, and Brazil is third with 69.50 million.
• Other countries, such as Pakistan, Nigeria, and Egypt, also have a notable number of WhatsApp Business downloads, ranging from 16 million to 48 million.

WhatsApp Statistics By Device Traffic

• In the last six months, WhatsApp received 47.7% of its traffic from mobile devices and 52.3% from desktop computers, amounting to 800 million visits from mobile users and nearly 1 billion from desktop users.
• India contributed the most traffic, with 300.7 million devices used. Of these, 37.19% were desktop users, and 62.81% were mobile users.
• Brazil and Indonesia accounted for 13.36% and 5.6% of total traffic, which equals 223.9 million and 93.9 million devices, respectively.
• In Brazil, 60.13% of users accessed WhatsApp from desktops, while 39.87% used mobile devices. In Indonesia, 26.57% of the traffic came from desktops, and 73.43% came from mobile phones.
• The United States and Mexico generated 4.96% and 4.04% of the total traffic, respectively.
• According to WhatsApp Statistics, the U.S. had 83.2 million devices, 70.41% of which were desktops and 29.59% of which were mobile.
• Mexico had 67.7 million devices, with 55.93% of users on desktops and 44.07% on mobile.

Conclusion

WhatsApp keeps changing to meet the needs of both businesses and users. For business owners and marketers, keeping up with the latest WhatsApp Statistics is important to make smart decisions and create effective strategies. With its global reach, high engagement, and useful features, WhatsApp is a great way for businesses to connect with customers, provide excellent service, and drive growth.

By including WhatsApp in your marketing plan, you can stay ahead of the competition in today’s fast-moving digital world.