Website Statistics By Industry, Visitors, Regions, Domains, Ranking, Design And Company Size

Introduction

Website Statistics: Website Statistics will help you to understand how a website is performing and how people should interact with it. These statistics and data show things like how many visitors come to the site, how long they stay, and what pages they view. After analyzing this information from different insights, website owners can figure out what works well and what needs improvement.

For example, if visitors leave quickly, it might mean the site is hard to use or not interesting. Website statistics also help businesses decide how to reach more people and improve user experience. Tools such as Google Analytics make it easier to track these details. In short, website statistics are a powerful way to learn about and improve a website’s performance.

Editor’s Choice

• Website Statistics stated that by the end of 2024, there are over 1.1 billion websites globally.
• Out of these, only about 200 million are actively updated and visited.
• Meanwhile, approximately 66% of online traffic came from mobile devices in February 2024.
• In 2024, there will be over 26.6 million e-commerce sites worldwide, with an average of 2,685 new sites launched daily.
• As of 2024, there are 2.71 billion online shoppers worldwide, accounting for 33% of the global population.
• In contrast, around 75% of people judge a company’s credibility based on its website design.
• Website Statistics further mention that the chance of a bounce increases by 123% for every 10 seconds it takes your site to load.
• Moreover, 88% of web users are less likely to return to a website after a poor user experience.
• Besides, 67% of consumers are more likely to buy from a website if it’s mobile-friendly.
• In the U.S., the web design service market is worth USD 40.8 billion.

General Website Statistics

• Wix is the most popular website builder, with 31.05% of the market. Squarespace comes next with 18.92%, followed by Shopify at 13.34%.
• About 72% of small businesses have a website, while 28% still don’t have one.
• On average, people visit around 130 web pages daily, which adds up to 910 pages a week and about 4,000 pages a month.
• Most users spend about 54 seconds on a single web page.
• Website Statistics also show that over half (54.67%) of all website traffic comes from mobile devices.
• Websites typically last for about two years and seven months before needing updates or redesigns.
• A new website goes live every three seconds. This means by the time you read this, more than 2,000 new sites have been created.
• Around 175 websites are launched every minute, which totals about 252,000 new websites daily.
• Google has indexed around 50 billion web pages, according to the World Wide Web Size Project.

Popular Websites Statistics By Industry

• DoorDash leads U.S. restaurant delivery sites with 7.33% of desktop traffic.
• Zillow tops U.S. real estate sites, getting 57 million visits monthly.
• DraftKings is the top fantasy sports site, with 7.56 million visitors.
• ChatGPT had 14.6 billion visits globally in 2023.
• Website Statistics revealed that Capital One Shopping ranks as the top coupon website in the U.S., attracting 17% of all desktop visits in this category.
• Tripadvisor is the most popular travel site in the U.S., with 4.07% of desktop traffic.
• Airbnb follows closely with 4.02% of the market share in the travel sector.
• Chase leads the finance category with 4.78% of desktop traffic.

  (Reference: statista.com)

• In March 2024, YouTube was the top video streaming site in the U.S., holding over 75% of desktop traffic in the arts and entertainment category.
• Meanwhile, others are followed by Netflix with 5.23%, Hulu (1.98%), Xfinity (1.19%) and Max (1.17%).

(Reference: statista.com)

• Website Statistics further stated that in December 2023, Amazon led U.S. online shopping, capturing over 45% of desktop traffic, followed by eBay at 9.22%.
• Furthermore, walmart.com (5.67%), etsy.com (3.97%), and target.com (2.24%) were the most popular e-commerce and shopping websites.

Website Engagement and Conversion Statistics

• E-commerce sites generally have a conversion rate between 1.84% and 3.71%.
• On the other hand, B2B sites tend to see higher conversion rates, ranging from 2.35% to 4.31%.
• As mentioned in Website Statistics, the average click-through rate across all industries is 6.64%.
• Users typically stay on pages with video for about 6 minutes, while they spend only 4.3 minutes on pages without video.
• 86% of visitors prefer to find details about products or services right on the homepage. The design of the homepage has a huge impact, influencing 94% of a business’s first impressions.
• If a webpage is too cluttered or has too many elements, conversions can drop by up to 95%.
• People usually form an opinion of a website in just 0.5 seconds.

Monthly Website Visitors and Traffic Statistics

• As of 2024, Google is the world’s most visited website, with 131.2 billion visits.
• YouTube takes second place, getting over 71.4 billion visits, while Facebook ranks third with 13 billion users.
• Furthermore, other websites’ monthly traffic is followed by wikipedia.org (6.9 billion), instagram.com (6.5 billion), reddit.com (5.8 billion), bing.com (4.8 billion), x.com (4.3 billion), whatsapp.com (3.8 billion) and yahoo.com (3.5 billion).
• Around 5.18 billion people use the internet, which is about 65% of the world’s population.
• Website statistics show that about 21% of business owners struggle with low website traffic.
• Google is responsible for 91.54% of all online traffic globally. On average, users spend between 52 and 54 seconds viewing a page.
• Websites with video content keep users engaged for 88% longer compared to those without videos.
• Additionally, more than 60% of website visits come from mobile devices.

Website Performance and Speed Statistics

• In 2024, 83% of users claimed that websites took around 3 seconds or less to load.
• Google’s average website loading time is just 0.77 seconds.
• Websites on Google’s first page usually load in about 1.65 seconds.
• Website Statistics revealed that around 43% of small businesses plan to improve their website’s speed and performance.
• Almost 53% of mobile users leave a site if it takes more than 3 seconds to load, and a 2-second delay can raise the drop-off rate to 87%.
• Businesses lose about USD 2.6 billion every year because of slow-loading websites.

Mobile Internet Traffic Statistics by Regions

(Reference: statista.com)

• In January 2024, mobile devices, excluding tablets, made up almost 59.45% of global web page views.
• In Africa, mobile devices were responsible for 73.57% of all web page views, followed by Asia (69.43%), South America (55.6%), Europe (52.62%), North America (45.48%) and Oceania (44.35%).

Popular Top-level Domains Statistics

(Reference: statista.com)

• The above Statista graph analysis shows that by August 2024, 44.4% of websites worldwide had used .com as their top domain.
• Furthermore, other global TLD shares in the same period were .org (4.2%), .de (3.5%), .ru (3.1%), .br (2.9%), .net (2.5%), .uk (2.4%), .jp (2.1%), .it (1.8%), and .fr (1.7%).

Website User Experience Statistics

• Website Statistics show that an average person forms an opinion about a website in just 0.05 seconds.
• In the U.S., 17% of people abandon their orders because of website errors or crashes.
• If a mobile website takes over 3 seconds to load, 53% of users will leave.
• When users have a bad experience, 88% are less likely to return to the site.
• Around 96.8% of homepage websites have accessibility problems.

Website Ranking Statistics

• As of early 2024, there are approximately 5.3 billion internet users worldwide, representing about 68% of the global population.
• Google holds a dominant position in the search engine market, accounting for 92.96% of global traffic from search engines, including Google Search, Google Images, and Google Maps.
• As of November 2024, the top five most visited websites globally were Google Search, YouTube, Facebook, Instagram, and WhatsApp.
• Approximately 64.95% of the world’s website traffic comes from mobile devices.
• Website Statistics of 2024 states that there are 26.6 million e-commerce sites worldwide, with an average of 2,685 new sites launched daily.
• 68% of online experiences begin with a search engine, and 63.41% of all U.S. web traffic referrals come from Google.
• Between 2019 and 2024, B2B site traffic from organic search fell from 39% to 27%.

Website Design Statistics

• On average, users spend about 5.94 seconds looking at the main image of a website.
• The most appreciated elements in website design are photos and images (40%), color (39%), and videos (21%).
• When it comes to color, blue (46%) and green (30%) are the most popular choices for users visiting business websites.
• Website Statistics show that 50% of consumers believe their opinion of a business depends on its website design.
• Color schemes attract 39% of users more than other design features.
• 26% of consumers prefer primary colors like red, yellow, and blue.
• Meanwhile, 22% look for bright, eye-catching colors when visiting a website for the first time.

Website Traffic Sources Statistics

(Reference: hubspot.com)

• According to HubSpot, 22% of website traffic comes directly from users who type the website URL in their browser.
• 17% of traffic is from organic search results, and 16% comes from social media platforms.
• Other traffic sources include email (14%), display ads (12%), referrals (9%), paid search (9%), and 1% from other sources.

U.S. Share of Web Traffic Statistics By Device

(Reference: statista.com)

• According to Website Statistics, in November 2024, mobile phones accounted for the largest portion of web traffic in the United States, 55.45%.
• Laptops and desktops followed, contributing about 42.3% of the traffic.
• Tablets had a smaller share, accounting for just 2.2% of the total web traffic.

Mobile Website Statistics

• As of August 2024, mobile devices account for 63.38% of global web traffic.
• Website Statistics In December 2024, mobile devices held a 64.25% share of global web traffic, while desktops accounted for 35.75%.
• In January 2024, mobile devices (excluding tablets) represented nearly 60% of web page views worldwide.
• In November 2024, mobile phones generated the majority of browser web traffic in the United States.
• Since Q1 2009, mobile web traffic has increased from 0.72% to 63.10% by Q3 2024, marking an 8,702.78% rise.

Desktop Website Statistics

• By 2024, desktop devices are expected to make up 35% of global website traffic.
• In North America, desktops represent 40% of traffic, showing the region’s strong infrastructure and professional use.
• Europe has a slightly lower rate, with desktops contributing 37% of traffic.
• In Asia, desktops account for 25%, while in Latin America and Africa, they account for 30% and 20%, respectively.
• Moreover, desktop users spend an average of 4 minutes and 10 seconds per session.
• Additionally, 45% of e-commerce transactions happen on desktops.
• About 85% of websites are optimized for desktop search to improve their rankings.
• Nearly 88% of desktop users say they would leave a site if they notice security issues.

Website Browser Statistics

• As of 2024, website statistics show that Google Chrome continues to dominate the market, with a significant share of 63%.
• Safari holds the second-largest market share at 20%.
• Microsoft Edge has been steadily gaining users, capturing around 8% of the market., followed by Firefox (5%).
• Browsers like Opera, Brave, and Internet Explorer collectively hold around 4% of the market.

Website Statistics by Total Monthly Visitor Statistics

(Reference: hubspot.com)

• The majority of websites tracked received between 1,001 and 15,000 visitors monthly, with 46%.
• Around 19.3% of websites get between 15,001 and 50,000 visitors per month.
• Websites with 50,001 to 250,000 monthly visitors make up 23.2%, those with 250,001 to 10 million visitors account for 11%, and only 0.5% have more than 10 million monthly visitors.

Website Visitor Statistics By Company Size

• Companies with over 1,000 employees make up the majority of websites that receive between 50,001 and 250,000 visitors, as well as those that get between 250,001 and 10 million visitors each month.
• These large companies are also the only ones with websites that attract more than 10 million monthly visitors.
• Around 8% of businesses with fewer than 10 employees receive between 250,001 and 10 million monthly visitors. In contrast, no companies with 11 to 200 employees fall into this category.
• About 31% of companies with 201 to 500 employees get between 50,001 and 250,000 or 250,001 to 10 million visitors monthly. This percentage is higher than that of companies with 5,001 to 1,000 employees or more than 1,000 employees.

Conclusion

Websites are vital to the online world, and their stats tell us a lot about how they work. These help businesses see what users like, how to interact, and where improvements are needed. Key metrics such as visits, bounce rates, and conversion rates show what’s working and what’s not.

After studying all the above numbers, businesses can make better decisions to improve user experience, grow traffic, and increase success.

In short, website stats are a guide to understanding and improving online performance for better results.