The fireplace is the focal point of many a living room (unless you have a 32″ plasma TV in the corner) but in the summer months it can look pretty boring. This interesting fireplace addition (known as the Hearthfall) will make it the permanent focal point.
The hearthfall is a waterfall that flows in front of the fire. The water can flow with or without the fire behind it. So in the summer you can have the relaxing sound of flowing water whilst in the winter the warming sound of crackling fire (or a combination of the two).
In the right room I reckon this could look great, and has the added benefit of nearby running water for those who always build the fire a tad on the large size (I may be a bit guilty of that).