Voice Commerce Statistics and Facts (2025)

Introduction

Voice Commerce Statistics: Voice shopping is growing fast as more people use smart speakers and voice assistants to find and buy things online. In 2025, this type of shopping is expected to increase even more with the help of devices like Amazon Alexa, Google Assistant, and Apple Siri. As voice technology improves, it’s changing how people shop, making the process quicker, easier, and hands-free. Voice commerce, or v-commerce, is set to become a more important part of online shopping in the next few years.

As people become more comfortable using voice commands on their phones and smart devices at home, voice assistants will play a bigger role in shopping and connecting with different brands. This article will shed more light on Voice Commerce Statistics.

Editor’s Choice

• Voice commerce has grown by 321.74% over the last two years (2021-2023) and is expected to grow by 54.63% in 2024.
• The value of voice commerce transactions is set to increase from $4.6 billion in 2021 to $19.4 billion in 2023.
• Currently, 22% of shoppers purchase directly with their voice, and 17% have used voice commands to reorder items.
• Voice Commerce Statistics stated that almost 71% of people prefer doing voice searches rather than typing them.
• More than 45 million people in the U.S. used voice technology to shop online, a 120% increase from 2018. 51% of voice shoppers use it to research products.
• 60% of U.S. online shoppers use their home voice assistants to buy items daily or weekly.
• On average, 80% of consumers who shop with voice assistants are happy with their experience.
• By mid-2024, more than 27% of U.S. shoppers used voice assistants to make online payments.

What Is Voice Commerce?

Voice commerce is online shopping where customers can buy products and services by giving voice commands. It works with voice assistants like Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana. This technology makes shopping easier by personalizing the experience and reducing steps in the process.

(Source: omniaretail.com)

Although voice shopping is still a new technology, it is growing fast thanks to recent advancements in artificial intelligence. Voice commerce is especially useful in industries like beauty, clothing, packaged goods, electronics, and home improvement, where many different products are available. With voice commerce, you can find products, check prices, and purchase without typing anything into a search engine.

Voice Search Statistics For SEO

• Voice Commerce Statistics stated that 50% of voice search results rely on a featured snippet to give users quick answers.
• Voice searches are 3 times more likely to be used for local searches than text searches.
• Over the last year, 58% of consumers have used voice search to find information about local businesses.
• It was predicted that 50% of all searches would be voice searches. 40% of adults use voice search every day.
• Among those who own voice-activated speakers, 72% use them to search for local business details.

(Source: market.us)

• Voice search queries tend to be longer, with an average of 29 words per query.
• Voice Commerce Statistics stated that around 22% of voice searches are for local content. Also, 76% of smart speaker users perform local searches at least once a week.
• Searches with terms like “near me” or “close by” have grown rapidly, with Google reporting a huge 900% increase in just two years.
• About 33% of clicks go to the local “snack pack” results, which show local businesses at the top of Google search, while the remaining 67% go to organic search results.
• Google also found that 88% of people who search for local businesses on their smartphones visit or contact the business within a day, showing the impact of mobile searches in driving in-store actions.
• Around 22% of voice search queries are focused on location-based content, which allows businesses with multiple locations to bring more customers to their stores.

Regional Voice Commerce Statistics

North America Voice Commerce Market Trends

• In 2023, North America held the biggest share of the voice commerce market at 37%.
• Voice Commerce Statistics stated that the widespread use of smart devices such as Amazon Echo, Google Home, and Apple HomePod drives this region’s rapid growth of voice commerce.
• These devices make voice interactions easier and more common, helping voice commerce grow.
• In addition, the region’s advanced technology, including fast internet, supports the smooth operation of voice commerce services.
• With reliable and quick internet, voice commands are processed accurately, improving the user experience and enabling smooth voice-based transactions.
• These factors are driving the growth of voice commerce in North America.

U.S. Voice Commerce Market Trends

• The U.S. voice commerce market is expected to grow at a compound annual growth rate (CAGR) of 22.3% from 2024 to 2030.

(Reference: capitaloneshopping.com)

• The presence of major e-commerce platforms like Amazon and Walmart has helped boost the growth of voice commerce in the U.S.
• These platforms have added voice shopping features, allowing customers to place orders, check their order status, and manage shopping lists using voice commands.
• This makes shopping faster and more convenient.

(Reference: capitaloneshopping.com)

• By leveraging their large product selection and loyal customer base, these platforms are making voice commerce more accessible, encouraging more people to adopt it and helping the market expand.

Asia Pacific Voice Commerce Market Trends

(Source: grandviewresearch.com)

• The voice commerce market in Asia Pacific is expected to grow at a strong CAGR of 27.1% from 2024 to 2030.
• The wide use of smartphones in the region is a key factor in the rise of voice commerce, as more people use voice assistants to shop on their phones.
• In addition, better internet infrastructure and faster connectivity are helping voice commerce platforms run smoothly.
• With improved internet speeds, voice commands are processed faster and more efficiently, leading to a better user experience and encouraging more people to use voice commerce across the region.

Europe Voice Commerce Market Trends

• The voice commerce market in Europe is expected to grow at a CAGR of 24.0% from 2024 to 2030.
• The region’s advanced technology and fast internet ensure that voice commerce platforms work efficiently and provide smooth voice interactions.
• Many top European e-commerce platforms have integrated voice shopping features, making it easier for customers to shop using voice commands.
• This makes the shopping process quicker and easier, helping to grow the market by making voice-based shopping more convenient and attractive to European consumers.

Voice-Enabled Device Interaction And Consumers’ Day-To-Day Routine

• Voice Commerce Statistics stated that around 65% of people between the ages of 25 and 49 talk to their voice-activated devices at least once daily. This age group is the most likely to use voice search daily, followed by users aged 18–24 and those 50 and older.
• While 25–49-year-olds are the most active users, the 18–24 age group played a key role in the early rise of voice technology.

(Source: invoca.com)

• About 61% of people aged 25 to 64 plan to use their voice-enabled devices more often.
• This trend is similar among younger users, with 57% of those aged 18 to 24 also expecting to increase their use of voice technology in the coming years.
• Voice Commerce Statistics stated that roughly 56% of smartphone users use voice search to find information about brands or companies.
• In comparison, only 28% of users rely on voice search on desktops or laptops to find businesses.
• Also, 71% of people who use wearable tech, like smartwatches, believe they’ll do more voice searches in the future. While wearable users are the most hopeful about using voice more, those who use tablets and smart speakers are not far behind.

(Reference: invoca.com)

• Voice Commerce Statistics stated that 52% of people place their smart speakers in the living room. Another 25% keep them in the bedroom, and 22% use them in the kitchen.
• Roughly 93% of users are happy with their voice assistants. The main reasons include being able to do multiple things at once, getting quick answers, and making daily tasks easier.
• Around 65% of Amazon Echo and Google Home owners say they can’t picture life without their smart speakers.

(Source: invoca.com)

• For many, these devices have become a regular part of their routine.
• In 2023, about 20% of all online browsing happened without using a screen, which changed how people connect with businesses on the internet.
• Close to 20% of voice search requests are driven by just 25 common keywords. Most of these include question words like “how” or “what” and easy-to-understand terms like “best” or “easy”.

Voice Search Devices Statistics

• 27% of voice search users prefer using mobile devices for their searches. Google Assistant is the most widely used voice assistant, with 36% of users, while 25% of voice search users use Alexa.
• Following is the table that shows which digital assistants are mostly used for voice search:

• In the past six months, 72% of users have used voice assistants. Today, about 8.4 billion smart speakers are in use.

Reasons For Using Voice Commerce

• Even though the stats show strong and steady growth, voice search is still a developing trend. It depends on artificial intelligence (AI) and machine learning (ML) to make it easier and more accurate.
• Currently, most people use voice search to ask questions, check the time or weather, or search for general information online. However, shopping through voice commands is growing fast.
• Amazon Pay says that the second and fifth top reasons people shop using voice are because it’s a faster way to buy and lets them make purchases instantly.

(Source: omniaretail.com)

• Statista predicted that in 2023, global voice shopping would be worth around $20 billion.
• In the U.S., voice-based purchases grew by 72% during the COVID-19 lockdowns.
• In addition to shopping, more people now use voice assistants to set buying reminders, search for new products, and create digital shopping lists.
• Amazon Echo, the company’s smart speaker, is the leader in voice commerce.
• Even with Amazon’s strong position, voice shopping still faces some challenges.
• Voice Commerce Statistics stated that about 25% of U.S. online shoppers worry about how well voice assistants understand what they say and how safely their card details are saved and used during purchases.
• Although the technology keeps improving, voice shopping still needs time to gain full trust and become a common habit. Remember, online shopping also faced doubts years ago.
• Today, voice assistants are found in many European cars and are becoming more connected to smart home devices.
• As we move toward more hands-free technology, voice control is expected to be central to how we interact with our devices—it’s a natural next step.

Voice Search Usage Statistics

• Voice Commerce Statistics stated that 71% of internet users prefer using voice search for queries instead of typing.
• In the U.S., 75% of people use voice assistants to check the weather. Similarly, 71% of people use AI voice assistants to play music.

(Reference: yaguara.co)

• 58.6% of people in the U.S. have used voice search at least once, while 41.4% have never tried it.

Voice Search Statistics For Business

• Voice Commerce Statistics stated that 52% of smart speaker users want information about discounts, promotions, and sales from various brands.
• 48% of these users would like personalized suggestions and advice based on their interests.
• The following table shows the need of people from brands using voice search:

• Voice Commerce Statistics stated that 56% of users have used voice search on their smartphones to look up information about a business or brand.
• Voice Commerce Statistics stated that 51% of people who use voice search look for restaurants online.
• Other common industries that are searched through voice include grocery stores, food delivery services, and clothing stores.

(Reference: demandsage.com)

• 74% of people worldwide use voice search to listen to music.
• Voice Commerce Statistics stated that 66% of people use it to check the weather.

Smart Speakers Statistics

• By the end of 2022, 55% of households are expected to own a smart speaker.
• The market is mainly controlled by two large companies: Amazon Echo, which holds 70.6% of the U.S. market, and Google Home, which has 23.8%. Other smart speaker brands share 5.6% of the market
• The popularity of devices like Amazon Echo largely drives this increase
• Voice Commerce Statistics stated that 87.7 million U.S. adults use smart speakers.
• Voice Commerce Statistics stated that 68% of users use their smart speakers to listen to the news.
• Other common uses include checking the weather, finding recipes, setting appointments, and chatting for fun. Also, 68% use their devices to set alarms or timers
• 90% of users mainly use their smart speakers to play music
• Other top uses include checking the weather (81%) and getting factual information (75%).
• As technology improves, smart speakers’ capabilities are expected to grow, similar to how the iPod evolved from just playing music to being able to play media and answer questions.
• People who keep their speakers in the bedroom use them more often. They are 21-25% more likely to listen to music, podcasts, or radio, and 27% more likely to listen to the news daily.
• 43.2% of smart speakers are placed in the living room, followed closely by 41.5% in the kitchen
• Other places include 13.3% in the bathroom, 11.6% in the home office, 5.8% in the dining room, and 5.5% in the garage.
• Voice Commerce Statistics stated that 82% of smart speaker owners find their devices useful.
• 65% of owners use their devices more than four times weekly, and 81% say they meet their expectations.
• Voice Commerce Statistics stated that 41% say it feels like talking to a friend or another person. For users aged 55 and older, 51% say they use their devices mainly to get instant answers and information.

Conclusion

In conclusion, voice commerce is growing quickly, with more people using voice assistants for tasks like shopping. As voice-enabled devices, such as smart speakers, smartphones, and even cars, become more common, voice commerce has the potential to change how people shop. Thanks to AI and machine learning improvements, voice search is getting more accurate and easier to use, making shopping faster and more convenient. However, challenges remain, like making voice searches more accurate and ensuring secure payment processes.

As technology improves, voice commerce is expected to become a bigger part of the shopping experience, offering customers a quicker, more personalized way to shop and changing the future of e-commerce. We have shed enough light on Voice Commerce Statistics through this article.