This is a cool fridge magnet, the Discovery Message Magnet Set, it functions as both a fridge magnet (not that a fridge magnet has any particular useful function) and you use it to record messages for different members of the family.
The message magnet has 6 buttons which are used to play/record 10 second messages to other people in the household. Each button is also a picture frame so you can personalise it accordingly. So next time you go to the pub you can leave a message for the kids “Do your homework!”, message for the mother-in-law “Do the ironing/flat hunting!” and a message for the partner “I’ll be back after last orders”.
The Discovery Channel is selling the message magnet for $19.95, thanks RGS for the tip.