Introduction
Contents
- Introduction
- Editor’s Choice
- General Women’s Clothing Statistics
- Key Market Trends of Women’s Clothing
- Women’s Clothing Statistics By Segmental Analysis
- Annual Money Spent On Women’s Clothing Statistics
- Women’s Casual Apparel Brands Gaining Popularity Gen Z U.S. 2024
- Global Plus Size Women’s Clothing Statistics
- Women’s Clothing Store Sales Statistics
- Number of Women’s Clothing Stores In Canada By Region
- Total Consumer Spending Statistics On Clothing And Footwear
- Conclusion
Women’s Clothing Statistics: The women’s clothing industry is a significant and dynamic sector within the global fashion market. It encompasses a wide range of apparel, including casual wear, formal wear, sportswear, and accessories. The world of women’s clothing is vast and ever-changing.
From the latest trends to the overall market size, this article details many interesting analyses based on recent trends from different insights that can tell us a lot about what women are wearing and how they’re shopping.
Editor’s Choice
- Global revenue of the women’s clothing market is expected to reach approximately USD 936.30 billion.
- The global women’s clothing market is also on an upward trajectory. It is projected to grow by 2.83% annually from 2024 to 2028, reaching a market volume of USD 1.047 trillion by 2028.
- The APAC (Asia Pacific) region will secure the largest market size globally, with a value of USD 350.80 billion in 2024.
- Similarly, in the United States of America, the women’s clothing market is supposed to generate the highest revenue, resulting in USD 191 billion.
- Besides, the total revenue of the U.S. women’s clothing market in the first quarter of 2024 reached up to USD 10.5 billion.
- However, the retail sales for women’s clothing stores in the U.S. experienced approximately $8.15 billion.
- The Women’s Trousers market is projected to account for USD 141.50 billion by 2024, with a growth rate of 2.9% from 2023.
- Meanwhile, the per-person revenue in the Women’s Apparel market will be USD 120.80 by the end of 2024, and on average, each person is anticipated to contribute 10.5 per piece of units.
- In 2025, the volume growth of the market will reach 1.4%.
- Women’s Clothing Statistics further states that major urban centers like New York, Los Angeles, and Chicago dominated sales, accounting for 45% of the women’s clothing market in Q1 2024.
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General Women’s Clothing Statistics
- To date, an American owns 75 to 100+ clothing items.
- In 2024, American households allocate 3.8% of their total annual Income to clothing purchases.
- Families with annual incomes between USD 20,000 and USD 70,000 spend an average of USD 1,700 on clothing each year.
- Each individual will purchase 24.1 pieces of clothing in 2024.
- The typical American woman allocates about USD 150 each month to clothing purchases.
- In the same duration, the top-selling category of women’s clothing sales reached around USD 0.94 trillion.
- Women’s Clothing Statistics further states that around 64% of purchases are planned on women’s clothing.
- One-third of young women in the U.K. view social media as their primary source of fashion inspiration.
- Around 70% of women take into account the reputation of a brand before making a clothing purchase.
- 44% of women report having difficulty finding clothing that suits their body type.
- Wearable technology is gaining traction, with smart textiles accounting for 12% of women’s apparel sales.
Key Market Trends of Women’s Clothing
- Women’s Clothing Statistics also show that in Q1 of 2024, online sales accounted for approximately 62% of women’s clothing purchases, and in 2023, it was 60%.
- During the same period, around 38% of consumers prioritized eco-friendly and sustainable clothing options, up from 35% in 2023.
- As of March 2024, the demand for inclusive sizing and adaptive clothing has grown to 17%.
- In 2023, e-commerce sales in the women’s clothing sector reached $243 billion, accounting for 27% of total apparel sales.
- Moreover, with the rise of remote work, the demand for Casual and athleisure wear remained high, which grew to 47% in Q1 of 2024.
- Over 40% of major fashion retailers adopted virtual fitting room technology by the end of 2023.
- 60% of consumers made clothing purchases based on social media recommendations.
Women’s Clothing Statistics By Segmental Analysis
| Revenue (USD billion) | Growth Rate YoY | Highest Country Revenue (USD million) | CAGR (2024 to 2028) | Per Person Revenue (USD) |
Average Volume per Person (Pieces units) |
| Coats & Jackets: | |||||
| 50.69 | 2.4% | China (7,451) | 2.45% | 6.54 | 0.1 |
| Blazers: | |||||
| 40.55 | 3.1% | China (24,210) | 2.77% | 5.23 | 0.1 |
| Suits & Ensembles: | |||||
| 7.39 | 1.9% | India (1,776) | 1.20% | 0.95 | 0 |
| Dresses & Skirts: | |||||
| 103.6 | 3.2% | China (20,990) | 2.89% | 13.37 | 0.5 |
| Trousers: | |||||
| 141.5 | 2.9% | The United States (30,050) | 2.80% | 18.26 | 0.9 |
| Shirts & Blouses: | |||||
| 72.91 | 2.8% | The United States (10,580) | 2.25% | 9.41 | 0.5 |
| Jerseys, Sweatshirts & Pullovers: | |||||
| 128.6 | 2.3% | The United States (26,420) | 2.11% | 16.6 | 0.7 |
| Sports & Swimwear: | |||||
| 97.32 | 5.2% | The United States (43,110) | 4.31% | 12.56 | 0.5 |
| Nights & Underwear: | |||||
| Total: 94.67 Bras: 60.10Pyjamas & Nightwear: 14.98Underwear: 11.87Other Night & Underwear: 7.72 |
3.1% | The United States (24,320) | 2.82% | 12.22 | 1.6 |
| T-Shirts: | |||||
| 72 | 3.6% | The United States (10,780) | 3.15% | 9.33 | 1.6 |
| Tights & Leggings: | |||||
| 13.81 | 3.1% | Italy (1,663) | 2.14% | 1.78 | 0.5 |
| Socks: | |||||
| 23.39 | 3.1% | China (4,337) | 2.79% | 3.02 | 1.8 |
| Clothing Accessories & Other Clothes: | |||||
| 89.53 | 3.4% | China (18,680) | 2.85% | 11.55 | 1.8 |
By Country
- As mentioned in Women’s Clothing Statistics, the women’s clothing market is supposed to generate the highest revenue in the United States of America, reaching USD 191 billion by 2024.
Other countries expected market size in 2024 are elaborated in the table below:
| Countries | Market Size (USD) | Growth Rate (YoY) |
| Albania | 161.10 million | 3.7 |
| Argentina | 1,769 million | -7.10% |
| Australia | 11.86 billion | 2.90% |
| Austria | 5.94 billion | 1.40% |
| Bangladesh | 4.75 billion | 4% |
| Belgium | 5.61 billion | 2.40% |
| Bhutan | 49.53 million | 5.90% |
| Brazil | 16.41 billion | 6.30% |
| Canada | 22.37 billion | 2.80% |
| China | 177.50 billion | 4.70% |
| Colombia | 5.67 billion | 3.80% |
| Cuba | 1,352 million | 3.40% |
| Denmark | 3,163 million | 3.20% |
| Egypt | 7.74 billion | 2.20% |
| Finland | 2,579 million | 1.60% |
| France | 22.53 billion | 1.70% |
| Germany | 41.13 billion | 1.20% |
| Greece | 2,852 million | 1.50% |
| Hong Kong | 14.77 billion | 4.80% |
| Hungary | 1,491 million | 6.50% |
| Iceland | 211.20 million | 6% |
| India | 51.05 billion | 4.40% |
| Indonesia | 10.70 billion | 4.50% |
| Ireland | 2,783 million | 4% |
| Italy | 27.82 billion | 0.40% |
| Japan | 49.95 billion | 3.20% |
| Kenya | 2,226 milion | 4.50% |
| Laos | 121.80 million | 2.90% |
| Lebanon | 298.60 million | -1.30% |
| Luxembourg | 611 million | 1.80% |
| Malaysia | 2,487 million | 6% |
| Mexico | 7,410 million | 3.80% |
| Myanmar | 550.10 million | 4.30% |
| Nepal | 540.70 million | 4.10% |
| Netherlands | 12.21 billion | 2.90% |
| New Zealand | 2,664 million | 4.80% |
| Norway | 4,020 million | 2.70% |
| Oman | 577.40 million | -1.20% |
| Philippines | 2,367 million | 3.90% |
| Poland | 8,280 million | 6.50% |
| Portugal | 4.56 billion | 3.20% |
| Qatar | 1,030 million | 3.10% |
| Romania | 6.04 billion | 10.30% |
| Russia | 16.94 billion | 2.70% |
| Saudi Arabia | 7.90 billion | 3.40% |
| Singapore | 1,404 million | 3.40% |
| South Africa | 2,570 million | 2.30% |
| South Korea | 19.45 billion | 0.60% |
| Spain | 13.94 billion | 1.40% |
| Sweden | 4,301 million | 2.40% |
| Switzerland | 7.39 billion | 4.60% |
| Taiwan | 4,738 million | 3.80% |
| Thailand | 3,456 million | 3.20% |
| Turkey | 9.47 billion | 3.50% |
| Ukraine | 192.70 million | 8.80% |
| United Kingdom | 47.02 billion | 3.70% |
| Vietnam | 3,389 million | 4.40% |
| Zimbabwe | 17.72 million | -1.30% |
By Regions
(Source: technavio.com)
- Women’s Clothing Statistics: The APAC (Asia Pacific) region will secure the largest market size globally, with a value of USD 350.80 billion by the end of 2024.
- The clothing industry’s compound annual growth rate will be 3.50% from 2024 to 2028, contributing 40% of the market share in the forecasted period.
Additionally, based on Statista insights, other regions estimated market size of 2024 is predicted
below:
| Regions | Market Size (USD billion) | Annual Growth Rate (CAGR 2024-2028) |
| Europe, Middle East and Africa (EMEA) | 324.3 | 2.46% |
| Latin America (LATAM) | 47.03 | 3.00% |
| Middle East/North Africa (MENA) | 47.37 | 2.77% |
Annual Money Spent On Women’s Clothing Statistics
Q1 2024 (In USD)
| By Income Level | |
| Low Income (< USD 20,000): | 550 to 750 |
| Middle Income (USD 20,000 – USD 70,000) | 1,700 |
| High Income (> USD 70,000) | 2,000 to 3,500 |
| By Age Group (years) | |
| 18 – 19 | 1,300 – 2,000 |
| 15 – 17 | 800 – 1,200 |
| 12 – 14 | 500 – 700 |
| 13 – 15 | 500 |
| 9 – 12 | 450 |
| 6 – 8 | 400 |
| 3 – 5 | 350 |
| 0 – 2 | 500 |
(Source: enterpriseappstoday.com)
By Leading Brands And Their Performance, Q1 2024
- PVH Corp. (Calvin Klein and Tommy Hilfiger): Reported sales of USD 1.2 billion, a 5% increase from the previous year, and captured about 11.4% of the women’s clothing market.
- Inditex (Zara): This company saw a 6% growth in U.S. sales, with revenue reaching USD 950 million, and holds approximately 9% of the market, driven by its fast fashion model that quickly adapts to new trends.
- Kering S.A. (Gucci and Saint Laurent): Kering accounted for USD 800 million in sales, reflecting a 7% increase from Q1 2023 and holding a 7.6% share of the global women’s clothing market.
- LVMH (Louis Vuitton and Dior): Achieved sales of USD 1.5 billion, marking an 8% increase, and commands approximately 14.3% of the overall market share.
- H&M Group: The company’s total revenue was almost USD 700 million, and its market share was 6.7%.
Women’s Casual Apparel Brands Gaining Popularity Gen Z U.S. 2024
- A 2024 Statista survey revealed that SKIMS is the top women’s apparel brand, showing the highest growth in popularity among Generation Z, achieving the maximum score of 100.
- Besides, Shein followed closely with a score of 94.
The popular brand shares of women’s clothes among Gen Z are:
| Nike | 35% |
| Lululemon | 6% |
| American Eagle | 4% |
| Shein and Pacsun | 3% |
These above top five brands collectively represented 51% of Gen Z’s preferred apparel brands.
By Consumer Behavior
- Women’s Clothing Statistics 2024: In the first quarter, women shopped for clothing on average 1.5 times per month, slightly higher than 1.4 times in Q1 2023.
- Around 42% of consumers reported being more cautious with their spending, seeking discounts and value-for-money deals.
- Brand loyalty remains a significant factor, with 65% of women preferring to buy from their favorite brands rather than trying new ones.
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Global Plus Size Women’s Clothing Statistics
- The market size of the global plus-size women’s clothing market is valued at USD 291.32 billion in 2023.
- The market is projected to reach USD 594.32 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2032.
- Women’s Clothing Statistics also show that women aged 16 to 59 will hold a dominant position, with a market share of 60.45% in 2024.
- On the other hand, in the size segment, the 3 XL will dominate with a market share of 29.56%.
- In addition, the top five key players are ASOS plc, Adidas AG, Forever21 Inc., Ralph Lauren, and MANGO.
Women’s Clothing Store Sales Statistics
- As per Women’s Clothing Statistics, retail sales for women's clothing stores in the U.S.
experienced significant monthly fluctuations in Q1 2024, resulting in total sales of approximately USD 8.15 billion.
Monthly sales representations are detailed below:
| Month | Sales (USD billion) |
| January | 2.265 |
| February | 2.650 |
| March | 3.235 |
| April | 3.055 |
(Source: fred.stlouisfed.org)
(Source: statista.com)
- In the United States of America, women’s clothing store sales generated around USD 40.3 billion in 2023, from USD 41.84 billion in 2022.
Similarly, the table below details the overall store sales of women’s clothing from 1992 to 2021.
| Year | Sales (USD billion) |
| 1992 | 31.82 |
| 1993 | 32.35 |
| 1994 | 30.59 |
| 1995 | 28.70 |
| 1996 | 28.24 |
| 1997 | 27.82 |
| 1998 | 28.33 |
| 1999 | 29.55 |
| 2000 | 31.45 |
| 2001 | 31.45 |
| 2002 | 31.25 |
| 2003 | 32.57 |
| 2004 | 34.95 |
| 2005 | 37.08 |
| 2006 | 38.81 |
| 2007 | 40.29 |
| 2008 | 38.40 |
| 2009 | 36.06 |
| 2010 | 37.69 |
| 2011 | 40.05 |
| 2012 | 41.79 |
| 2013 | 41.63 |
| 2014 | 41.26 |
| 2015 | 40.59 |
| 2016 | 40.22 |
| 2017 | 39.21 |
| 2018 | 39.90 |
| 2019 | 38.36 |
| 2020 | 27.42 |
| 2021 | 39.94 |
Number of Women’s Clothing Stores In Canada By Region
- A report published by Statista stated that the province of Ontario had the highest number of women’s clothing stores in Canada, with 1,451 as of December 2023.
Other region’s number of stores are as follows below:
| Quebec | 950 |
| British Columbia | 700 |
| Alberta | 550 |
| Manitoba and Saskatchewan | 200 |
| Atlantic Canada (Newfoundland and Labrador, Prince Edward Island, Nova Scotia, New Brunswick) | 150 |
(Source: statista.com)
Total Consumer Spending Statistics On Clothing And Footwear
- In 2024, projected global spending on clothing and footwear is expected to be around $2.2 trillion.
The total spending on clothing and footwear worldwide from 2014 to 2029 is detailed accordingly:
| Year | Spending (USD trillion) |
| 2029 | 2.7 |
| 2028 | 2.6 |
| 2027 | 2.5 |
| 2026 | 2.4 |
| 2025 | 2.3 |
| 2023 | 2.1 |
| 2022 | 1.9 |
| 2021 | 1.7 |
| 2020 | 1.5 |
| 2019 | 1.9 |
| 2018 | 1.75 |
| 2017 | 1.68 |
| 2016 | 1.62 |
| 2015 | 1.56 |
| 2014 | 1.5 |
(Source: statista.com)
Conclusion
In conclusion, the women’s clothing industry is set to continue its growth trajectory, driven by innovation, sustainability, and evolving consumer preferences. Brands that can adapt to these trends and meet the demands of a diverse and discerning consumer base are likely to thrive. The industry’s future looks promising, with ongoing advancements and a focus on sustainability poised to shape the next era of women’s fashion.
