We are right smack in the middle of summer for those of us living in the northern hemisphere, and one of our favorite spots would be to head off to the nearest decent beach in order to get a tan. After all, the long and cold winter and cool spring might have just driven everyone too cold for their comfort, hence the activity of frolicking near bodies of water, in addition to sweating it out in a game of beach soccer or volleyball while you cut a mean figure in this season’s latest bikini designs.
Once you have spent all of your energy, what better way to cool down other than to settle on a giant Sprite dispenser that was strategically located in one of the most crowded beaches in Brazil? This is not meant to dispense the sweet carbonated drink that we have all come to know and love, but rather, it will let you enjoy a cold refreshing shower right smack in the middle of a sweltering Brazilian summer that sees the mercury hit close to 40ºC. Over 1,500 showers are taken each day, making this an advertising coup by Ogilvy in Sao Paulo, Brazil, for Sprite. I do wonder if this is going to be a permanent fixture or not…
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