SEO Statistics By Industry, User Behavior and Facts

Introduction

Contents

Introduction
Editor’s Choice
General SEO Statistics
By Industry
By User Behavior
Top Performance Indicator Of SEO
By Keywords
By Backlinks
By Mobile
By Voice Search
By Video
By Local SEO
SEO-Related AI Statistics
B2B SEO Statistics
Technical SEO Statistics
Most In-Demand Services From SEO Clients
SEO Professionals Earning Statistics, 2024
Future Trends And Technological Advancements Of SEO
Conclusion

SEO Statistics: Search Engine Optimization (SEO) plays a huge role in how websites attract visitors online. This helps businesses get noticed on search engines like Google. Knowing SEO is important because it allows people to search for information, products, and services. These numbers can guide businesses to make better decisions about their online strategies.

For example, stats reveal how many people click on the first search result or use mobile devices for searches. By understanding these trends, businesses can improve their websites to rank higher and get more traffic. In this article, we’ll explore key SEO statistics that highlight why SEO matters and how it shapes the digital world. Stay tuned for insights that are easy to understand!

Editor’s Choice

SEO Statistics show that Google holds over 90% of the global search engine market, making it the clear leader worldwide.
People make around 8.5 billion searches on Google every day, which means about 99,000 searches happen every second.
Meanwhile, nearly 28% of all clicks go to the first organic search result.
Google uses over 200 factors to decide how websites appear in search results.
In 2024, about 26% of searches end without clicks, mostly because direct answers or snippets are shown.
In the United States, 63% of Google’s organic search traffic comes from mobile devices.
SEO Statistics further elaborates that long articles with over 3,000 words get 3.5 times more backlinks than shorter ones.
In addition, the fast page loading matters; just a 1-second delay can lower sales or actions by 7%.
Featured snippets are important for SEO because they get 42.9% of all clicks.

General SEO Statistics

Most online activities, about 68%, begin with people using a search engine to find information.
A person uses Google to search online about 3 or 4 times every day.
In 2024, more than 5.45 billion people worldwide use Google to access the internet.
Google handles 8.2 billion daily searches, meaning around 99,000 searches happen every second globally.
People have used Google Lens to ask over 1 billion questions so far.
In contrast, almost 75% check only within the first page of Google search results.
Approximately half of mobile users, about 48%, use voice search features on their devices.
In 2024, Facebook and YouTube will be the most searched social media sites, more than anything else on Google.
Andrey Lipattsev said Google ranks pages mainly using content, backlinks, and its RankBrain algorithm.

By Industry

(Source: aryanjalan.com)

Based on SEO Statistics, around 90.63% of pages don’t receive organic search traffic from Google, resulting in 847,833,932 searches.
Furthermore, in 2024, the other organic search traffic share was 5.29% (1 to 10 visits), 2.84% (11 to 100 visits), 1.04% (101 to 1,000 visits), and 0.21% (1,001+ visits).
Improving SEO and increasing organic presence is the top inbound marketing goal for 61% of marketers.
Around 70% of people click on organic search results, while only 30% click on paid ones.
The cost to distribute a high-quality post usually falls between USD 3,200 and USD 5,500.
Content marketing produces more leads than outbound marketing and is 62% cheaper.

By User Behavior

Most people search online 3 to 4 times daily, adding up to 1,095 to 1,460 searches yearly.
Moreover, searches with three or more words get 3 to 5% more clicks than shorter searches.
Almost 93% of people start their online activities by using a search engine.
Most people begin researching products online, with 80% starting their search on the internet.
SEO Statistics show that most clicks (75%) go to the top three results, and the same stays on page one.
Around 70 to 80% of people click on organic search results instead of paid ads.
More than 70% of people check a company online before choosing to buy or visit.
On average, a B2B user performs 12 searches before engaging with a website.
Over half of users find new companies or products through search, with 25% checking the second page and 21% clicking multiple results.

Top Performance Indicator Of SEO

(Reference: adamconnell.me)

SEO Statistics also reports that around 43.9% of marketers look at keyword rankings to measure SEO success.
On the other hand, other SEO performance indicator shares are followed by page views/sessions (32.8%), marketing qualified leads (20.7%), branded vs. non-branded traffic (20.1%) and conversion & goal events (19.9%).

By Keywords

Google uses over 200 factors to decide how websites appear in search results.
Over one-third of Google searches include four or more words in the search query.
Nearly all top Google results, 97%, include at least one image on their webpage.
Most keywords are searched less than 10 times a month, making up 92% of all keywords.
SEO Statistics also show that about 60% of the web pages that show up on Google’s first page are at least three years old.
More than 29% of search phrases with over 10,000 monthly searches are three words or longer.
In contrast, 25.02% of the top-ranking pages still need a meta description added.
The top result on Google is about 1,400 to 1,500 words on average.
Updating your website’s blog or articles can boost search traffic by up to 146%.

By Backlinks

As of 2024, more than 65% of websites don’t have any other sites linking to them.
Building high-quality links contributes to 30% of your total page ranking score on Google.
Ahrefs, with its index of 404 billion web pages, is one of the strongest tools available for building backlinks.
Longer content tends to get 77.2% more backlinks than shorter content.
A backlink from a website with low authority usually costs about USD 150, while one from a high-authority website can cost around USD 1,000.
Businesses that have blogs get 97% more backlinks to their websites.
Each month, the top-ranking page in search results gets 5% to 15% more do-follow backlinks from new websites.

By Mobile

In 2024, eight out of ten top websites are designed to work well on mobile phones.
Globally, mobile devices are used for 59.77% of all searches, with smartphones making up most of this and tablets only 2.27%.
More than 30% of people search on their phones before they visit a store.
One out of every three email clicks happens on a mobile device.
Most mobile phone users (69%) prefer buying from websites that quickly answer their questions.

(Source: adamconnell.me)

SEO Statistics further show that around 54.5% of website traffic worldwide comes from people using mobile devices.
Each day, 87% of mobile users search for information using search engines on their phones.
Most smartphone users (90%) need clarification about which brand they should buy.
On mobile, the first result gets 27.7% clicks, while desktops get only 19.3%.
In stores, 43% of people use their phones to search online while shopping.

By Voice Search

In the United States, about 39.4% of internet users use voice assistants monthly.
Around 27% of people worldwide use voice search on their mobile phones regularly.
Over 70% of voice search answers come from websites that use HTTP.
Around 40% of adults use voice search every day.
SEO Statistics also show that in 2024, every month, people make 1 billion voice searches.
By the end of 2025, around 75% of American families will have a smart speaker in their home.
A usual Google Voice search result page contains about 2,312 words.
One out of every four people aged 16 to 24 uses voice search on their phones.

(Source: demandsage.com)

In the U.S., around 65% of smart speakers are from Amazon Echo, making it the most popular. It is followed by Google Home (26%), Apple HomePod (19%), Google Nest (16%), Bose (16%), and JBL LINK Series (12%).

By Video

Blogs with videos get three times more links than plain text posts, boosting traffic greatly.
Videos show up in most Google searches worldwide, appearing in 62% of all results.

(Reference: adamconnell.me)

Adding a video to the landing page boosts the chances of ranking on Google’s first page by 53%, followed by paid (15%), organic social (5%), and others (27%).
In the U.S., 85% of internet users watch videos monthly, and 86% want more from businesses.
Nearly half of marketers say using videos in campaigns helps businesses grow revenue faster.
A WordStream survey found that 51% of marketers believe videos give the best return on investment.
SEO Statistics also depict that seeing a brand’s feedback video influenced 77% of people when deciding what to buy.
After watching promotional videos on social media, 64% of customers decided to buy the product.
Videos in posts help attract more backlinks and boost traffic by 157%, increasing engagement significantly.
The videos on YouTube’s first page are about 15 minutes long on average.

By Local SEO

Approximately 97 billion local searches on Google every month, resulting in 37,000 searches every second.
72% of people who searched on Google visited a nearby store within 8 kilometres.
As of 2024, over half of local businesses (56%) still need to claim their Google My Business listing.
Yelp shows up in the top 5 results for 92% of city business searches.
As mentioned in SEO Statistics, nearly 46% of Google searches are for people looking for something nearby or local.
Around 45% of people worldwide shop online and collect their purchases from the store.
Nearly one-third of local searches lead to people buying something.
Around 78% of people prefer to support local shops when they go out shopping.
More than half of “Near Me” searches result in people visiting stores or making purchases.

SEO-Related AI Statistics

SEO Statistics in 2024 show that about 65.8% of people believe AI content matches or surpasses the quality of human writing.
Most marketers use AI, with 75.7% for work and 85.1% for writing articles.
In contrast, around 69% of marketers use ChatGPT, while 71% rely on AI tools to brainstorm content ideas.
About a quarter of top news sites stop Google’s AI crawler from accessing their content.
Besides, 70% of people use AI tools at least once while creating content during development.
A big problem for 63% of AI users is that the technology often needs to give better results.
54.9% of digital marketers think that AI might create some of the content they get from vendors.
In 2024, over half (57.2%) of marketers thought about using AI instead of workers, contractors, or tools.
Nearly one-third of businesses now use AI to automate tasks that were once done manually.

B2B SEO Statistics

SEO Statistics also state that nearly all B2B marketers use short articles (94%), videos (84%), and case studies (78%).
Meanwhile, 53% of marketers believe that videos and customer stories are both effective marketing tools.
87% of B2B buyers would pay extra for a supplier with a great eCommerce website.
Besides, if a supplier’s digital service doesn’t meet needs, 90% would choose a competitor instead.
In the U.S., 66% of B2B buyers research products or services online before purchasing.
According to 57% of B2B marketers, SEO brings in more leads than other strategies.
Almost half of B2B marketers believe SEO plays a key role in their marketing success.

Technical SEO Statistics

About 86% of marketers say visitors leave a website mainly because it loads too slowly.
50% of mobile users are likely to contact a local business with a mobile-friendly website.
SEO Statistics show when a website loads in 2 seconds or less, mobile users are 15% more likely to buy something, and slower loading times can increase the chances of people leaving by up to 103%.
If a page takes 10 seconds to load, bounce rates can increase by up to 123%.
Over 25% of top-ranking pages don’t have meta descriptions, which could improve their rankings.
Pages that load within 0 to 4 seconds get the most conversions.
Half of online shoppers say product photos are important in deciding what they should purchase.
Most websites (88%) struggle with properly redirecting from HTTP to HTTPS, which is crucial for security.
Over 80% of websites don’t use alt tags, harming SEO and risking ADA compliance issues.
59.5% of websites miss H1 tags, and 51.3% misuse them with multiple harmful structures.

Most In-Demand Services From SEO Clients

SEO Statistics show that the service most requested by clients, according to 31.3% of SEO content strategy, while keyword strategy services were second at 30.8%.
Other SEO client service shares are followed by web design (25.5%), user experience (23.9%), local SEO (23.9%), technical SEO (22.7%), and content production (20.9%).

SEO Professionals Earning Statistics, 2024

Professionals Share	Earnings (USD)
22.1%	50,000 to 74,000
18.6%	35,000 to 49,000
18.3%	<34,000
14.4%	75,000 to 99,000
10.4%	100,000 to 149,000
3.7%	150,000 to 199,000
3.1%	>200,000

Future Trends And Technological Advancements Of SEO

AI Integration in Search: Google introduced AI Overviews in May 2024, enhancing search results with AI-generated summaries and providing users with comprehensive answers directly on the search page.
E-E-A-T Emphasis: Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) underscores the importance of high-quality, reliable content.
Rise of User-Generated Content and Forums: Platforms like Reddit and Quora are gaining prominence in search results, offering authentic user perspectives.
Data-Driven SEO Adjustments: As privacy regulations tighten, SEO strategies will need to adapt by utilizing anonymized data and focusing on transparent practices.
Rise of User-Generated Content and Forums: Platforms like Reddit and Quora are gaining prominence in search results, offering authentic user perspectives.

Conclusion

SEO is the key that helps the website to rank higher and get noticed by the right audience. By using the right keywords, creating quality content, and improving your website’s speed and structure, users can attract more visitors and grow your online presence. SEO takes time, but the results are worth the effort. Keep learning and adapting your strategy as search engines update their rules.

With patience and consistent work, you can achieve long-term success. Remember, focusing on what your audience needs is just as important as pleasing search engines. Start optimizing today for better results tomorrow.

SEO Statistics By Industry, User Behavior, Keywords, Backlink and Voice Search