Introduction
Contents
Reddit Statistics: You don’t have to be a social media pro to know about Reddit. While it’s called a social media platform, Reddit works differently from other networks like Facebook or Instagram. For example, Reddit is a huge online forum that focuses on its communities. Also, reposting content is usually not allowed by its users.
These differences make Reddit stand out, and if you’re thinking about marketing on Reddit, you’ll need a whole new strategy. But before you start, it’s important to understand the basics of Reddit and its users.
In this article, we’ll share important Reddit statistics that every marketer should know. We’ll cover things like who uses Reddit and give you key facts about subreddits so you can use them to your advantage.
Editor’s Choice
- Reddit has an average of 91.2 million daily users.
- There are about 1.21 billion active users each month.
- In the United States, 26.4 million people use Reddit every month.
- Reddit has more than 138,000 active subreddits.
- There are a total of 16 billion posts and comments on Reddit.
- In 2023, Reddit made nearly $522.4 million in advertising revenue.
- Reddit’s overall value is more than $10 billion.
- As of 2024, Reddit is the 9th most popular social media platform in the U.S.
- 2% of Reddit users are male, while 37.8% are female, according to Reddit Statistics.
- The majority of Reddit users are between the ages of 18 and 29.
- As of January 2023, Reddit was the 7th most visited website on the internet, with 4.82 billion visitors every month. Each visitor spends an average of 17 minutes and 53 seconds on the site.
- Reddit’s trustworthiness dropped by -5.7% in 2022 compared to the year before.
- Ads on Reddit are 47% more likely to match a specific topic than ads on other social media platforms.
- 70% of Reddit users in the U.S. say Reddit is their top choice for discovering new products and brands.
- 80% of Reddit users say the platform has helped them find new shows or movies to watch.
General Reddit Statistics
- Reddit is getting ready to go public in what will be the largest social media IPO since 2019.
- The company has filed its S-1 registration and plans to list on the New York Stock Exchange.
- Reddit’s revenue was $804 million in 2023, and it is expected to be valued at $6.5 billion, which is a small amount compared to other social media companies.
- Reddit makes most of its money through advertising, as stated in Reddit Statistics.
(Reference: bankmycell.com)
- In 2023, over 90% of its income, or $788.8 million, came from ads, while $15.25 million came from other sources like user subscriptions.
- In 2023, Reddit took a major step to boost its revenue by charging companies to use its API (Application Programming Interface).
- For years, outside companies have used Reddit’s data to build apps, but now Reddit wants to charge big players, especially in AI and machine learning, to use its data for training their models.
- In February 2024, Reddit made a deal with Google for $60 million to access its data.
- In 2023, Reddit reported a net loss of $91 million, which is better than the $159 million loss in 2022.
- While Reddit isn’t profitable yet, its EBDTA (earnings before taxes, depreciation, and amortization) was a loss of $70 million, which is a 36% improvement over the previous year’s loss of $108.4 million.
(Source: foundationinc.co)
- Reddit also reported its average revenue per user (ARPU), which was $3.42 in the fourth quarter of 2023, slightly down from $3.49 at the end of 2022.
- Reddit’s active user communities have always been a key strength, from the 2021 GameStop short-selling event, where Reddit users helped drive up the stock price, to the 2023 protests against Reddit’s API changes.
- While these engaged communities are a big asset, Reddit also recognizes that they could be a potential challenge, as per Reddit Statistics.
- It remains to be seen how the company’s IPO will affect its relationship with its users and whether Reddit’s approach to monetization will set a new standard for social media IPOs in a post-COVID world.
Reddit User Behavior Statistics
- Nearly 98% more likely to be interested in technology.
- 52% more likely to be interested in politics.
- Almost 27% more likely to be interested in sports.
- 41% more likely to be interested in gaming.
- Around 31% are more likely to be interested in finance.
- 41% more likely to be early adopters of new technology.
- As per Reddit Statistics, almost 98% are more likely to be interested in cryptocurrencies.
- 45% of Reddit users are interested in science and technology.
- Roughly 38% of Reddit users are interested in movies and TV.
- 36% of Reddit users are interested in gaming.
- Almost 33% of Reddit users are interested in music.
(Reference: explodingtopics.com)
- 30% of Reddit users are interested in sports.
- Reddit users are 61% more likely to attend live events.
- Nearly 43% of Reddit users are interested in news and current events.
- Reddit users are 50% more likely to be interested in personal finance.
- Reddit users are 45% more likely to be interested in travel.
- Reddit Statistics stated that almost 33% of Reddit users are interested in politics and social issues.
- Reddit users are 23% more likely to be interested in health and fitness.
- Reddit users are 31% more likely to be interested in environmental issues.
- Reddit users are 42% more likely to be interested in art and design, according to Reddit statistics.
Reddit Users Statistics
- As of Q4 2023, Reddit has 73.1 million daily active users worldwide, a 27.13% increase from Q4 2022.
(Reference: backlinko.com)
- In the following chart, we can see the active daily users of Reddit:
Date | Reddit Daily Active Users |
Q4 2023 |
73.1 million |
Q3 2023 |
66.0 million |
Q2 2023 |
60.4 million |
Q1 2023 |
60.3 million |
Q4 2022 |
57.5 million |
Q3 2022 |
57.3 million |
Q2 2022 |
56.5 million |
Q1 2022 |
57.5 million |
Q4 2021 |
53.9 million |
Q3 2021 |
53.6 million |
Q2 2021 |
54.0 million |
Q1 2021 |
54.8 million |
- Out of the 73.1 million daily active users on Reddit, 36.7 million were logged-in users with accounts, which makes up 49.79% of all unique visitors.
- Here’s a detailed look at Reddit’s unique visitors, divided into logged-in and logged-out users, from Q1 2021 onwards:
Date | Reddit Logged-in Users | Reddit Logged-out Users |
Q4 2023 | 36.4 million | 36.7 million |
Q3 2023 | 34.7 million | 31.3 million |
Q2 2023 | 32.1 million | 28.3 million |
Q1 2023 | 31.1 million | 29.2 million |
Q4 2022 | 30.0 million | 27.5 million |
Q3 2022 | 29.2 million | 28.1 million |
Q2 2022 | 28.2 million | 28.3 million |
Q1 2022 | 27.6 million | 29.9 million |
Q4 2021 | 25.7 million | 28.2 million |
Q3 2021 | 24.4 million | 29.2 million |
Q2 2021 | 24.0 million | 30.0 million |
Q1 2021 | 23.3 million | 31.5 million |
- As of Q4 2023, Reddit has 267.5 million weekly active users, an increase from 207.3 million weekly visitors in Q4 2022.
(Reference: backlinko.com)
Date | Reddit Weekly Active Users |
Q4 2023 |
267.5 million |
Q3 2023 |
239.1 million |
Q2 2023 |
218.1 million |
Q4 2022 |
207.3 million |
Q3 2022 |
208.8 million |
Q2 2022 |
208.6 million |
Q1 2022 |
213.2 million |
Q4 2021 |
200.6 million |
Q3 2021 |
202.1 million |
Q2 2021 |
206.2 million |
Q1 2021 |
201.9 million |
Subreddit And Posts Statistics
- Reddit is made up of many special groups called subreddits, where people with similar interests can share posts and talk about different topics.
- There are over 2.2 million subreddits in total, with 138,000 of them being active.
- According to Reddit Statistics, these active subreddits have millions of members and are carefully moderated to keep things in check.
- Subreddits are the core of Reddit. Users can join any subreddit that matches their interests and take part in discussions.
(Reference: backlinko.com)
Subreddit | Members |
r/worldnews |
34 million |
r/aww |
35 million |
r/gaming |
39 million |
r/Askreddit |
43.9 million |
r/funny |
54.5 million |
r/announcements |
263 million |
- Reddit has more than 16 billion posts and comments in total.
- Because Reddit’s communities are so tightly connected and helpful, comments are often seen as more valuable than posts. Each day, hundreds of new posts are created, and thousands of comments are shared.
- Reddit is well-known for its open discussions and information-packed posts.
- In 2022, there were more than 492.3 million posts and over 2 billion comments on the site.
- As Reddit grows in popularity, these numbers are expected to keep rising in the coming years.
Distribution Of Reddit.com Traffic 2023
(Reference: statista.com)
- In the six months ending December 2023, the United States made up 48.46% of all visits to Reddit.
- According to Reddit Statistics, the United Kingdom ranked second, with 7.16% of the site’s traffic.
- Reddit is especially popular with younger people in the U.S. According to a survey from February 2021:
#1. 36% of people aged 18-29 use Reddit.
#2. 22% of people aged 30-49 also use the platform.
- In August 2023, Reddit accounted for just over 1.6% of all social media traffic in the U.S. Reddit, which was founded in 2005, is a platform where users can share news links, vote on them, and leave comments, according to Reddit Statistics.
- There are thousands of niche communities on the site, known as subreddits, covering all kinds of topics.
- One of the most popular subreddits is AMA (“Ask Me Anything”), where celebrities, public figures, or people with interesting experiences answer users’ questions.
- In 2022, Nicolas Cage’s AMA became the most upvoted AMA of the year, with over 238,500 upvotes.
Reddit Demographics Statistics
- Before you start marketing on Reddit, it’s important to know that the platform is especially popular among Gen Xers and Millennials.
- These groups frequently use Reddit to discover new products, so understanding the user stats can help you effectively reach this audience.
- Reddit has a highly educated user base. Around 42% of Reddit users have a bachelor’s degree or higher, while 40% have started college, and 18% have completed high school.
- 99% of Reddit’s traffic comes from organic searches, with only 0.1% from paid ads. Some of the most searched terms on Reddit include:
#1. Livestreamfails: 0.48%
#2. Reddit Ukraine: 0.52%
#3. Reddit Lost Ark: 0.59%
#4. Lost Ark Reddit: 1.14%
#5. Reddit: 10.87%
- According to Reddit Statistics, 25% of adults aged 25-29 use Reddit in the U.S., compared to just 6% of users aged 50 or older.
- Most Reddit users are non-Hispanic white, making up around 70% of the platform’s audience. Hispanics account for 12%, and African Americans make up 7%.
(Reference: pewresearch.org)
- A large percentage of Reddit’s users are young adults. Around 22% of Reddit members are between 18 and 29, while 14% of users are aged 30 to 49. This shows that younger people are the core audience.
- As of September 2020, about 49.69% of Reddit’s traffic came from the United States.
- Other top countries include the United Kingdom, Germany, Canada, and Australia, with a strong presence of English-speaking nations, as stated in Reddit Statistics.
- According to 51% of Gen Z users, they like Reddit because it allows them to create unique content, share what they enjoy, and engage with others. They appreciate how the platform is driven by its users.
- Reddit users tend to be well-off, with 35% of them earning more than $75,000 annually. This could be valuable information for targeting high-income consumers in your marketing strategy.
- 82% of Gen Z users trust Reddit when looking for new products. This trust level is higher than most other social platforms, only beaten by Amazon (86%) and Google (85%).
(Reference: marketingcharts.com)
- Most of Reddit’s traffic comes from YouTube, with 47.63% of visitors coming directly from the video platform.
- Reddit also gets 50.25% of its traffic from direct sources and 47.08% through searches.
- Only 2.5% of Reddit’s traffic comes from display ads.
- Reddit is particularly popular among atheists, with around 2.1 million users subscribed to the main atheist subreddit.
- While many Christian users also use Reddit, this highlights the platform’s diversity.
Reddit Advertising And Content Statistics
- Reddit is a popular platform where people engage in discussions on various topics, such as news, brands, gaming, and science.
- While some users use Reddit for professional networking or staying connected with friends, most use it for entertainment and information.
- In the /r/History subreddit, posts that start with “What are some…” tend to get the most attention and engagement from users.
- Generally, posts that ask questions get more comments, while posts without questions get more upvotes.
- In December 2023, Reddit users made over 35 million search queries every day.
- There are over 500 subreddits with more than 1 million subscribers each.
(Reference: reddit.com)
- The phrase “What are some…” is especially popular in /r/History and other subreddits for driving engagement.
- 43% of Reddit users get their news from the platform, and 17% follow brands and companies on Reddit.
- According to Reddit Statistics, 8% use Reddit for professional networking, and 5% use it to stay connected with family and friends.
- Posts that ask questions typically get twice as many comments as posts that don’t ask questions. This shows that Reddit is a highly interactive platform where people love to discuss and share opinions.
- However, posts that do not ask questions usually get more upvotes.
(Source: blog.hubspot.com)
- 98% of Reddit’s income comes from advertising.
- In 2023, the top 10 advertisers contributed 26% of Reddit’s total ad revenue, which is slightly less than in previous years.
- To create titles that get more upvotes and comments, look at the top posts in a subreddit and notice the common patterns or phrases used.
- For example, titles starting with “If you…” are very popular in life advice subreddits and often get a lot of upvotes because they offer practical tips.
- According to Reddit Statistics, the most upvoted post in 2020 was a nostalgic memory shared during the lockdown, which received 406,000 upvotes.
- In the /r/BigSEO subreddit, posts with specific phrases or formats attract a lot of engagement, leading to many comments and upvotes.
Conclusion
The Reddit Statistics data above shows the potential for businesses and individuals who want to participate in or advertise on Reddit. Although Reddit is still smaller than big social media platforms like Facebook and Instagram, it is growing steadily. As more advertisers spend money on Reddit, the platform’s advertising opportunities keep expanding.
For any ad campaign to succeed, it’s important to understand the unique culture of Reddit users and the demographics of different subreddits. This helps ensure that ads are well-targeted and more likely to resonate with the right audience.