Pinterest Statistics By Usage Share, Revenue, Market Capitalization, Users, Demographics, Country, Device, Marketing And eCommerce

Introduction

Pinterest Statistics: the best-known platform for discovering and saving ideas on various topics. Pinterest allows individuals to create “boards” where they save or “pin” content they like. Businesses also use Pinterest to share creative content and connect with their audience. Unlike other social media, Pinterest works like a visual search engine.

This makes it easy for users to find helpful ideas quickly. In 2025, Pinterest continues to grow, attracting millions of users worldwide. Its focus on creativity, inspiration, and easy-to-use design makes it a favourite for people looking to explore and organise ideas in one place. It’s a platform for dreamers and planners alike.

Editor’s Choice

• Pinterest Statistics for 2024 show that there are 522 million monthly active users worldwide, a 12% increase from last year.
• Meanwhile, around 69.4% of Pinterest users are women, and only 22.6% are men.
• On Pinterest, 29.6% of users are between 18 and 24 years old, while 27.3% are aged 25 to 34.
• The United States has the most Pinterest users at 89.9 million, followed by Brazil with 38.93 million and Mexico with 24.68 million.
• Similarly, in the second quarter of 2024, Pinterest made USD 854 million in revenue, which is 21% more than the same time last year.
• In 2024, Pinterest gives advertisers access to 317 million potential users worldwide.
• However, most Pinterest users, around 85%, use their mobile devices to access the platform.
• Pinterest Statistics further report that users save more than 1.5 billion Pins on over 10 billion boards every week.
• On Pinterest, 97% of searches are not branded, showing users enjoy finding new products and ideas.
• Around 78% of weekly Pinterest users feel happy and positive after spending time on the platform.

General Pinterest Statistics

• As of January 2024, Pinterest is the 15th largest platform globally based on the number of active users.
• In February 2024, Pinterest had 498 million monthly active users, 16 million more than in the previous quarter.
• In 2024, 55% of Pinterest employees identify as women.
• By 2025, Pinterest aims to have 36% of its leadership roles filled by women.
• Pinterest plans to use only renewable electricity in all its offices by the end of 2025.
• Pinterest has 498 million users, about 84 million of whom are in the U.S., while Brazil has the second-largest group with 28 million users.
• One out of three Pinterest shoppers earns an average yearly income of USD 100,000 or higher.
• Pinterest Statistics also states that shoppers on Pinterest spend 87% more on luxury items and are 27% more likely to choose premium products.
• Every week, 80% of Pinterest users say the shopping experience on the platform.
• Most Pinterest users, about 96%, search for ideas without looking for specific brand names.
• Gen Z is growing quickly and now makes up 42% of our users worldwide.
• Eight out of ten people agree that Pinterest feels like a positive and uplifting online space to use.
• Pinterest says that 78% of regular users feel happier after spending time on the platform.
• In 2024, top Pinterest searches in the U.S. include nails, dinner ideas, and trendy hairstyles.

Top Usage Share Of Pinterest Statistics

• The main reason for using Pinterest is to follow and research brands or products, with a share of 37% of users in 2024.

Furthermore, the table below elaborates on the other usage share of Pinterest users:

Pinterest Revenue Statistics

(Reference: businessofapps.com)

• Pinterest Statistics further show that in 2024, Pinterest’s quarterly revenue analyses are Q1 (USD 740 million), Q2 (USD 853 million), and Q3 (USD 898 million).
• Moreover, in 2023, quarterly revenue accounted by Pinterest was Q1 (USD 602 million), Q2 (USD 708 million), Q3 (USD 763 million), and Q4 (USD 981 million).

Pinterest Ad Revenue Statistics

(Reference: shopify.com)

• Pinterest’s global ad revenue is expected to reach USD 3.73 billion in 2024, with a growth rate of 14.1%.
• In 2023, the total earned revenue was USD 3.27 billion.
• Pinterest Statistics show that in the coming year, the estimated advertising revenue and growth rate of Pinterest are as follows: 2025: USD 4.20 billion (12.6%), 2026: USD 4.67 billion (11.2%), and 2027: USD 5.13 billion (9.9%).

Pinterest Market Capitalization Statistics

• Pinterest’s value saw its biggest jump in 2020, with a massive 283.4% increase in its market capitalization that year.
• By November 2024, Pinterest’s market value dropped to USD 22.5 billion, which is 10.1% lower than in late 2023.
• Pinterest’s market cap increased 2.5 times from 2019 to 2023, growing 65.7% yearly.

Pinterest Users Statistics

(Reference: statista.com)

• The number of Pinterest users in the United States is expected to grow by 5.1 million (5.25%) from 2024 to 2028.
• Pinterest Statistics also show that by the end of 2023, there were around 95.66 million users available on Pinterest, and this number is supposed to reach 97.13 million by 2024.
• Meanwhile, quarterly users in 2024 are Q1 (518 million), Q2 (522 million), and Q3 (USD 537 million).
• In addition, the estimated number of Pinterest users in the coming years is followed by 2025 (98.81 million), 2026 (99.81 million), 2027 (101.04 million), and 2028 (102.2 million).

Pinterest User Demographic Statistics

(Reference: statista.com)

• Pinterest Statistics also show that in April 2024, almost 69.4% of Pinterest users were female.
• Meanwhile, 22.6% of the platform’s users were male, followed by Unspecified gender (8%).

(Reference: shopify.com)

• Pinterest Statistics for 2024 show that the highest share of Pinterest users in 2024 aged 18 to 24, held the highest share of 30.5%.
• Meanwhile, the other age groups with the highest user share are 25 to 34 years (28.3%), 35 to 44 years (17.1%), 45 to 54 years (10.9%), 55 to 64 years (7.9%), and 65 years+ (5.3%).

Pinterest Users Shares By Country

(Reference: statista.com)

• As of March 2024, the United States of America accounted for the highest user share of 38.65%.
• Brazil follows other countries’ user share (8.82%), the Russian Federation (5.18%), India (5.15%), and Colombia (2.4%).

Similarly, the total number of Pinterest users by country in April 2024 is stated in the table below:

Pinterest Website Traffic Statistics

(Source: similarweb.com)

• By October 2024, pinterest.com had received 1.2 billion visits, a 13.68% increase from the previous month.
• The bounce rate of the website accounted for 37.82% in the same duration.
• The global rank of the website is #26.

By Country

(Reference: similarweb.com)

• Pinterest Statistics in October 2024 show that the United States of America accounted for 23.3% of the website’s total traffic, but this has increased by 6.52%.
• Over the same period, other countries showed these changes in total traffic: Brazil: 7.53% (+3.04%), Russia: 5.18% (+12.39%), India: 4.59% (+10.37%), and Mexico: 3.67% (+10.65%).
• Visitors from other countries together accounted for about 55.74% of the traffic on pinterest.com.

By Demographics

(Reference: similarweb.com)

• In the same period, pinterest.com users were 56.01% female and 43.99% male.
• Among Pinterest website users, 28.12% are aged 25 to 34.
• In comparison, 25.62% are between 18 and 24 years old, while 17.97% are aged 35 to 44.
• In comparison, 12.62% of users are aged between 45 and 54, followed by 9.19% are between 55 and 64, and about 6.47% are aged 65 years and above in pinterest.com.

By Device

(Source: semrush.com)

• Pinterest Statistics as of October 2024 show that traffic to its official website is highly driven by desktop and mobile visitors, with shares of 61.52% and 38.48%, respectively.
• In October, pinterest.com had 1.3 billion visits, with users spending an average of 12 minutes and 29 seconds per session. This was a 15.35% increase in traffic compared to September.

By Traffic Source

(Reference: similarweb.com)

• Pinterest Statistics also show that 58.15% of visitors to Pinterest.com came from direct searches.
• About 38.73% of the traffic comes from organic searches, while referrals contribute around 1.79%.
• The website also gets traffic from other sources: 0.15% from paid searches, followed by 1.03% (social), 0.1% (mail), and 0.05% (display).

By Social Media Referral Statistics

(Reference: similarweb.com)

• As per Pinterest Statistics, YouTube led in social media referrals, holding a 41.25% share of total traffic.
• Pinterest contributed 16.42%, and Facebook contributed 9.39% of traffic on Pinterest.com.
• WhatsApp captured 6.91% of Pinterest shares, while Instagram overflow held a smaller share at 5.63%.
• Other social networks used by Pinterest.com made up about 20.4% of its total share.

(Reference: pewresearch.org)

• New data from Pew Research shows that in 2024, around 35% of U.S. adults regularly use Pinterest.
• Furthermore, user shares of other social media sites are YouTube (83%), Facebook (68%), Instagram (47%), Tiktok (33%), LinkedIn (30%), WhatsApp (29%), Snapchat (27%), Twitter (22%), Reddit (22%), and BeReal (3%).

Pinterest Marketing Statistics

• Pinterest Statistics show that around 85% of Pinterest users visit the platform to get ideas for starting new projects.
• In 2024, around 80% of Pinterest users have found a new product or brand while using the platform.
• Pinterest users save around 1.5 billion Pins every week.
• Pinterest is the top platform where people find ideas and inspiration for luxury shopping.
• As of 2024, Pinterest has over 10 million boards, making it a popular platform for creative inspiration.
• Pinterest experienced a 50% yearly growth in buyable items added to users’ boards.
• Retailers tagging products in catalogs experience 30% more checkouts, boosting their sales significantly.

Pinterest Advertising Statistics

• Pinterest added many new ad features this year to help businesses reach more users.
• Pinterest ads are 2.3 times more cost-effective for conversions compared to other platforms.
• Pinterest ads deliver twice the return on ad spend compared to other advertising platforms.
• Many brands still need to learn about advertising on Pinterest due to its unique audience and format.
• As of 2024, Pinterest ads attract 11.4 times more potential customers than other social media platforms.
• Pinterest data shows ads with positive emotions are remembered 20% more and boost actions six times.

Pinterest eCommerce Statistics

• In 2024, the number of buyable items saved to boards has grown by 50% compared to last year.
• More than half of Pinterest users, around 55%, view the platform as a shopping destination.
• Around 93% of people use Pinterest to plan what they want to buy.

Top 10 Searched Keywords On Pinterest

Conclusion

Pinterest is a popular platform for sharing creative ideas, attracting millions of users worldwide. It is widely used for inspiration in fashion, home decor, recipes, and DIY projects. Businesses get many benefits via Pinterest, as it drives website traffic and boosts product visibility.

Its visual nature makes it unique and appealing. With its growing popularity, Pinterest is an excellent tool for discovering trends and connecting with audiences. Overall, it remains a strong platform for creativity and marketing in 2025.