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Nubia unveils new My PRAGUE device

nubia-my-pragueNubia of China is pretty active when it comes to the kind of smartphones that it rolls out in recent memory, and this time around, nubia has just unveiled it’s first “My” series device, calling it the “nubia My PRAGUE”. This official debut in China happened after the world premiere in Prague, Czech on July 8 earlier this month. Why My PRAGUE? Well, the city of Prague has been deemed to be a symbol of art, romance and love, and hence, it happens to be a symbol that nubia desires to share with their users through a smartphone.

The original thought of designing the “My” series was to encourage users to pursue the essence of life and discover themselves by using an artistic product that fits their aesthetic requirements. Hence, the “My” series introduces such an aesthetic into technology, which will hopefully result in a smartphone that is not only aesthetically pleasing, but works well to boot.

What makes the My PRAGUE stand out from the other models that nubia has released to date would be the camera system, where it adopts up to nine different real-time filters and effects. Nubia claims that the design was inspired by the famous Czech painter and designer Alphonse Maria Mucha who successfully combined the western and eastern artistic styles.

Apart from that, there is also voice-command technology built into the My PRAGUE, letting users launch the camera and to snap photos without having to touch a single button, now how about that? There is an 8 megapixel front-facing camera that introduces a beauty mode and a continuous capture mode for a better photography experience, while a selfie button is there, specially located on the left side of the phone in order to enable users to shoot one-handed photos of themselves from the best angle.

Arriving in a slim design and a 2.5D curved glass screen, it is a whole lot more ergonomic and easier to hold, while making use of music and images from Prague as built-in ringtones and wallpapers, so that one can carry a little bit of Old Europe with them in their pockets. There is no word on pricing though.

Press Release