Netflix Statistics By Revenue, Time Spent, Competitors, Subscribers, Awards and Facts

Introduction

Netflix Statistics: Netflix is one of the most popular streaming services globally, offering movies, TV shows, and original content to millions of users. Statistics about Netflix help us understand how it performs, how many people use it, and what they like to watch. These numbers reveal its subscriber count, revenue, and the amount of time users spend streaming.

They also show which regions or countries have the most viewers and which genres or shows are the most popular. Netflix statistics are useful for understanding trends in entertainment and how streaming services are shaping the way we watch content. Whether for business, research, or curiosity, these insights show why Netflix continues to lead the streaming industry.

Editor’s Choice

• Netflix Statistics reports that in Q3 of 2024, Netflix had 282.7 million paid memberships in more than 190 countries.
• In the third quarter of 2024, Netflix reported revenue of USD 9.82 billion.
• Meanwhile, the ad-supported subscription plan has attracted 70 million global monthly active users.
• Netflix’s content spending has been substantial, with significant investments in original programming to attract and retain subscribers.
• Netflix has secured rights to stream major live sports events, including two NFL games on Christmas Day and the U.S. broadcast rights for the 2027 and 2031 FIFA Women’s World Cup.
• Netflix Statistics also show that approximately 64% of individuals aged 18 to 29 have a Netflix subscription.
• On average, Netflix users stream 3.2 hours of content daily, underscoring high user engagement.
• Netflix is available in every country and territory except for China, North Korea, Syria, and Russia.
• As of February 2024, Slovakia boasts the largest Netflix library with 8,046 titles.
• Netflix employs approximately 13,000 individuals worldwide, supporting its expansive operations and content production efforts.

General Netflix Statistics

• In early 2024, Netflix gained 9.33 million new subscribers.
• Most Netflix users are in Europe, Africa, and the Middle East, with around 96 million subscribers.
• Netflix has a 93% conversion rate, meaning most free trial users switch to paid subscriptions.
• Due to growth, 75% of Netflix’s shows and movies will likely be Originals or Exclusives by the end of 2024.
• Netflix predicts earning USD 43 to 44 billion in 2025, a rise of 11 to 13% compared to 2024.
• Netflix also aims for a 28% operating profit in 2025, slightly up from 27% in 2024.
• Statista estimates Netflix subscriptions will grow across all regions by 2029. North America could reach 93.5 million subscribers, while the Asia Pacific region may hit 70.1 million.

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Netflix Revenue Statistics

(Reference: businessofapps.com)

• Netflix revenue in the first quarter of 2024 accounted for up to USD 9370 million.
• Meanwhile, Netflix’s revenue was USD 9559 million and USD 9825 million in Q2 and Q3 of the same year, respectively.

Netflix Net Income Statistics

(Reference: statista.com)

• A Statista report analysis represents that after a tough year with Hollywood strikes, Netflix’s net income rose to USD 2.3 billion in Q3 2024, surpassing last year.
• Moreover, in Q1 and Q2 of this year, net income was USD 2332.21 million and USD 2147.31 million, respectively.

Netflix Subscribers Statistics by Region

• Netflix Statistics in 2024 further state that the United States leads the world with over 66.7 million Netflix subscribers, the highest number globally.
• Meanwhile, Brazil takes second place with 15.3 million users, followed by the United Kingdom with 14.1 million subscribers.
• Germany ranks fourth with about 13.2 million users, while France comes fifth with 10.1 million subscribers.

Netflix Watch Time and Content Preferences Statistics

• According to Netflix statistics, users are expected to spend around one hour and four minutes daily on Netflix by 2024.
• As of October 2024, Wednesday became the most popular English-language Netflix series, with over 252 million views in just 91 days.
• The fourth season of Stranger Things had about 141 million views in October 2024.
• In August 2023, a survey showed that U.S. adults spent about 62 minutes daily on Netflix, up from 53.3 minutes in 2019.

Daily Streaming Time Spent on Netflix

(Reference: statista.com)

• Netflix Statistics further show that in early 2024, people worldwide streamed Netflix for an average of almost 132 hours daily.
• Although Netflix gained more subscribers than last year, viewing time decreased by 16 minutes to 116 hours from early 2023.

Netflix Subscription Cost Statistics

December 2024*

• Standard with Ads: USD 6.99/month, stream on two devices at once in 1080p (Full HD), includes ads.
• Standard: USD 15.49/month, stream on two devices at once in 1080p (Full HD), ad-free.
• Premium: USD 22.99/month. Stream ad-free in 4K Ultra HD with HDR and Dolby Atmos on up to 4 devices.
• Extra Member Add-on: Add members outside your household for USD 8/month per person (available for Standard and Premium plans).

Paid Net Subscriber Additions of Netflix Statistics

(Reference: statista.com)

• In early 2024, Netflix gained about 9.33 million new subscribers globally.
• During the second quarter, it earned 8.05 million subscribers, and in the third, 5.07 million subscribers.

Netflix Content Budget Allocation Statistics

• As of 2023, Netflix’s content spending has grown to USD 13 billion, and it is expected to rise to USD 17 billion by the end of 2024.
• Looking ahead, Netflix plans to spend 53.5% on acquisitions and 46.5% on original content by 2025.
• By 2020, it allocated 62.2% of its budget to acquiring shows and movies, while 37.8% went to creating original content.
• In 2013, Netflix spent USD 2.4 billion on content.

Market Share of Netflix Competitors Statistics

(Reference: notta.ai)

• As of 2024, Netflix is the second most-used subscription streaming service in the U.S., holding a 21% market share.
• Amazon Prime has now taken the lead as the top platform, with a 22% market share.
• Max leads with a 13% market share, followed by Disney+ with 12%, Hulu with 10%, Paramount with 9%, Apple TV+ with 8%, and Peacock with 1%.

Netflix Subscribers Statistics

(Reference: businessofapps.com)

• Netflix Statistics also show that in Q1 of 2024, Netflix accounted for 269.6 million subscribers.
• Meanwhile, the total subscriber count increased by 277.6 million and 282.7 million, respectively, in Q2 and Q3 of the year.

By Geography

(Reference: statista.com)

• Netflix Statistics in the Q3 of 2024 show that Netflix has 96.13 million subscribers from Europe, the Middle East, and Africa.
• The U.S. and Canada together have 84.8 million subscribers, while Asia Pacific has 52.6 million.
• Latin America has the smallest number, with 49.18 million Netflix subscribers.

Monthly Ad-Supported Netflix Users Statistics

(Reference: statista.com)

• In November 2024, Netflix’s cheaper plan with ads had 70 million active users each month worldwide.
• Earlier in the year, this number was 23 million in January and grew to 40 million by May.

U.S. Scripted Original Series on Netflix Statistics by Genre

(Reference: statista.com)

• By June 2024, Netflix had released 33 new scripted series from the U.S., including 25 dramas and eight comedies.
• An additional 124 titles are expected to be released throughout 2024, making a total of 157 original shows for the year.
• This includes 98 dramas and 28 comedies, setting a record for Netflix’s original content.

Most Contents on Netflix by Countries

(Reference: statista.com)

• In July 2024, Slovakia had the largest Netflix library worldwide, offering over 8,525 titles, followed by Bulgaria (8,300) and Slovenia (8.298).
• Furthermore, countries with the most content available on Netflix worldwide in the same duration were Latvia (8,267), Estonia (8,245), Iceland (8,186), Lithuania (8,055), UK (8,038), Germany (7,940), Romania (7,930), Liechtenstein (7,921), Austria (7,904), Spain (7,831), Ireland (7,826), Portugal (7,789), Philippines (7,703), Italy (7,633), Belgium (7,561), Sweden (7,559) and France (7,558).

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By Netflix Academy Awards Nominations

(Reference: statista.com)

• Netflix Statistics further elaborates that Netflix’s Oscar nominations grew over the years, reaching 35 in 2021, its highest ever.
• However, the count dropped to 19 nominations in 2024 and increased in 2023, resulting in 15 nominations.

By Product Development Updates

• Netflix’s ad-supported subscription model has grown significantly, with 45% of new sign-ups opting for these tiers when they are available.
• Live Programming: The platform expanded into live events, including a boxing match between Jake Paul and Mike Tyson in November 2024, attracting over 60 million households.

By Future Product Releases

• “Squid Game” Season 2: The highly anticipated second season, scheduled for release on December 28, 2024, is expected to draw significant viewership.
• NFL Christmas Day Games: On December 25, 2024, Netflix will broadcast two NFL games, marking a major expansion into live sports.

By Demand Influencing Factors of Netflix

• A diverse and expanding range of original series and films attracts a broad audience.
• The introduction of ad-supported tiers offers more affordable options, appealing to cost-conscious consumers.
• Localized content and strategic market entries enhance global subscriber growth.
• Improved streaming technology and user interface contribute to a better user experience.
• The presence of alternative streaming services influences consumer choices and market share.

Netflix Website Traffic Statistics

(Source: similarweb.com)

• By November 2024, Netflix.com had 1.9 billion visits, a 6.04% increase from the previous month, with a bounce rate of 42.45%.
• Over the past three months, its global rank improved from 28 to 26.
• Netflix is now ranked #26 worldwide, #25 in the U.S., and #2 in its category.

By Country

(Reference: similarweb.com)

• According to Netflix Statistics, In 2024, around 23.1% of Netflix’s website traffic came from the United States, an increase of 12.1%.
• By November 2024, other countries contributed the following traffic shares: the United Kingdom at 5.78% (down by 0.68%), Canada at 5.05% (up by 3.86%), Brazil at 4.96% (up by 14.17%), and France at 4.27% (up by 4.82%).
• Together, all other countries accounted for about 56.83% of visitors to Netflix.com.

By Demographics

(Reference: similarweb.com)

• As of November 2024, Netflix.com had more female users (51.56%) than male users (48.44%).
• The largest group of Netflix users by age is those between 25 and 34, who make up 31.78% of users.
• Young adults aged 18 to 24 account for 22.64% of the user base.
• Those aged 35 to 44 make up 20.32%, while 12.81% of users are between 45 and 54 years old.
• Older users aged 55 to 64 represent 7.77% of visitors, and users aged 65 and above account for 4.67%.

By Traffic Source

(Reference: similarweb.com)

• Netflix Statistics states that most visitors to Netflix.com come from direct searches, making up 80.04% of the total traffic.
• Organic searches account for 18.01%, while 1.44% come from referral links.
• Paid searches contribute less than 0.01%, followed by social media at 0.42%, email at 0.05%, and display ads at 0.03%.

By Social Media Statistics

(Reference: similarweb.com)

• In November 2024, YouTube led with the highest social media referrals to Netflix.com, making up 72.9%.
• Facebook followed with 8.69%, while WhatsApp, X (Twitter), and Instagram contributed 5.01%, 3.21%, and 2.56%, respectively.
• Other social media platforms combined accounted for 7.63% of the website’s traffic.

Conclusion

Netflix has transformed how we watch movies and shows, making entertainment accessible anytime, anywhere. Its growth from a DVD rental service to a global streaming platform shows how innovation can change industries. Netflix’s focus on creating original content and using smart technology has set it apart from competitors.

While challenges like competition and rising costs remain, Netflix continues to adapt and evolve. Its success reminds us of the power of creativity and understanding what people want to watch.