LinkedIn Statistics By Users, Demographics and Audience Reach

Introduction

LinkedIn Statistics: Nowadays, job posting and searching have become easier with platforms like LinkedIn, which offer millions of job postings from companies around the world. Job seekers can apply for jobs with a single click, regardless of the country. Remote work is increasingly popular, with many companies offering high-paying jobs that can be done from anywhere.

However, the ease of applying for jobs has led to a situation where a single job posting can receive thousands of applications, making it more challenging to stand out and get hired. Recent LinkedIn statistics can provide insights into current market trends.

LinkedIn History

LinkedIn, which was launched in 2003, has grown to become the largest professional social network globally. In 2016, Microsoft acquired LinkedIn and integrated it with Microsoft Office tools, providing professionals with a seamless experience. The platform is currently led by CEO Ryan Roslansky, and its mission is to “Connect the world’s professionals to make them more productive and successful.” LinkedIn serves as a hub where professionals can network, advertise, share content, and recruit talent for their businesses.

This collection of forty social media statistics provides the latest insights for 2024, offering a clear understanding of how LinkedIn operates. Additionally, it highlights key consumer behavior trends on the platform, which are crucial for developing effective sales and marketing strategies, as well as content.

Editor’s Choice

• LinkedIn has over 1 billion users globally as of 2024.
• The platform has more than 900 million users worldwide, with 220 million users from the United States, the largest audience as of January 2024.
• 49 million people use LinkedIn every week to search for jobs.
• LinkedIn is the oldest widely used social media platform.
• Brands or influencers who post weekly on LinkedIn see double the engagement rate.
• As of January 2024, 51.5% of LinkedIn users are aged between 25 and 34 years.
• LinkedIn is the third most important social media network for marketers, with 21% of them using it as of 2023.
• As of 2024, LinkedIn has 76% brand awareness, 23% popularity, and 22% usage. 18% of users are loyal and active regularly.
• Amazon has the most followers of any organization on LinkedIn.
• Bill Gates has the most followers on LinkedIn among individuals.
• As of 2023, 55% of LinkedIn users in the USA have a high household income, 29% are from middle-income households, and 16% are from low-income households.
• According to a February 2024 Statista survey, 31% of LinkedIn users live in large cities, 21% in medium-sized towns, and 13% in small towns.
• In 2023, Rosetta Stone, Babbel, and LinkedIn Learning were the top three online education services among Americans, with 61%, 51%, and 45% brand awareness, respectively.
• Most women who reported receiving inappropriate messages on LinkedIn experienced this occasionally, with 30.23% receiving them monthly.

General LinkedIn Statistics

• As of today, there are more than 1 billion users on the LinkedIn platform around the world.
• The average open rate of sponsored InMail messages is 52%.
• 91% of leaders prefer LinkedIn for professional content. 
• According to LinkedIn Statistics, the platform is considered the most effective for B2B advertising.
• 62% of B2B prospective consumers are likely to respond to those salespeople who connect with them.
•  According to 79% of B2B marketers, LinkedIn is the best source for finding leads.
• Every week, LinkedIn generates more than 9 billion impressions for posts and videos around the world.
• LinkedIn Statistics show that posting every week will have a faster growth rate, contributing 7x.
• As of June 2023, 29% of women and 69% of men were employed in technical roles worldwide. 
• In addition, LinkedIn is a male-driven brand, with 56.4% of its employees being male and 43.6% being female.
• Every week, around 49 million individuals search for Jobs on LinkedIn. 
• Around 134.5 million audiences, which makes up 16.2% of total users, are active daily on the platform.
• Around 9 million LinkedIn users have creator mode accounts.
• LinkedIn Statistics show that 3 million users post on the platform weekly, and 2 million posts, articles, and videos are published daily. 
• 45% of the article readers are working in C-level positions, VPs, Directors, and managers.
• LinkedIn live streams have a 437% year-on-year increase in total views.
• 2% of users on the platform have yet to join any group.
• The United States, India, Brazil, the United Kingdom, and France are, respectively, the leading countries for the highest traffic on LinkedIn within the last six months, including 2024.

By Recruiting

• Every 60 seconds, six people are hired on LinkedIn profiles from around the world.
• Every second, 77 people send applications on LinkedIn, which makes 6,646,400 applications per day.
• 67% of hiring managers agreed that people hired through LinkedIn are of high quality.

By Engagement Rate

• Brands or influencers that post every week experience a two times more engagement rate.
• Furthermore, posts that include links are likely to receive 45% more engagement.
• LinkedIn pages that contain complete information are 30% more likely to get views.
• LinkedIn Statistics show that the platform has a 7.2% visitor-to-lead conversion rate.
• LinkedIn InMail has, on average, a 300% response rate compared to general email.
• Content that is published along with images received 2x more engagements than those without it. 
• Compared to regular videos, live streams are more popular in terms of engagement. 

LinkedIn Audience Size by Country

(Reference: statista.com)

• According to LinkedIn Statistics 2024, the United States of America had the largest audience size as of January 2024, contributing 220 million. India and Brazil contributed 120 million and 68 million, respectively. China, the United Kingdom, France, Indonesia, Canada, Mexico, and Italy had the highest number of users.

LinkedIn Brand Profile In The USA

(Reference: statista.com)

• As of 2024, LinkedIn has 76% brand awareness, 23% popularity, and 22% usage. There are 18% loyal users who are active on the platform regularly. Around 18% of Americans were buzzing about LinkedIn. 

By Demographics

By User Education

(Reference: statista.com)

• As per LinkedIn Statistics by Demographics 2023, 33% of users have a bachelor’s degree or equivalent, 26% have a master’s degree or equivalent, 15% have technical or vocational training, and only 6% and 2% have gained doctoral degrees and secondary education, respectively.

By Income

(Reference: statista.com)

• In the USA, in 2023, 55% of LinkedIn users have a high monthly household income. In addition, 29% of users belong to middle-income households, while 16% belong to low-income households.

By Age Group

(Reference: statista.com)

• LinkedIn Statistics by Demographics 2024 show that, as of January 2024, 51.5% of the users belonged to the 25 to 34-year-old age group. Furthermore, 24.7% of the age group was between 18 and 24 years old. 2% and 3.7% of users were aged between 35 and 54 and 55 years and above.

By Generation

(Reference: statista.com)

• As of September 2023, in the USA, 47% of LinkedIn users were millennials. 29% of the audience were Gen X, while 15% belonged to Gen Z. 10% of users were Baby Boomers. 

By Urbanity

(Reference: statista.com)

• According to a survey by Statista in February 2024, most LinkedIn users (31%) live in large cities, while 21% reside in medium-sized towns and 13% in small towns. Only 9% of audiences were found to be living in rural areas.
• There are 26% of users living in cities with more than 6 million inhabitants collectively.

LinkedIn Workforce By Ethnicity

(Reference: statista.com)

• LinkedIn’s workforce includes most Asian individuals, representing 40.7% of the total employees. In addition, white ethnicity people also have a majority, contributing 36.4%.
• However, other races include less than 10% of the workforce, with Latino, black, multi-racial, and other ethnicities. On the other hand, 5.7% of employees have not disclosed their background. 

LinkedIn Recruiting and Hiring Statistics

• LinkedIn is one of the most popular platforms for job hunting and recruitment.
• Every minute, more than 9,000 people apply for jobs on LinkedIn. This shows how many job seekers trust the platform for finding the right job.
• LinkedIn allows people to apply for jobs directly on the platform. This makes it easier for them to connect with potential employers.
• Seven people are hired every minute on LinkedIn. Recruiters can view complete profiles, networks, and portfolios of candidates, helping them find the right fit more easily.
• In 2022, there was an 88% increase in the number of hires through LinkedIn. This shows the growing reliance on the platform for job searches.
• LinkedIn played a role in 75% of recent job changes. This highlights its importance as a tool for finding new job opportunities.
• LinkedIn lists over 41,000 skills that professionals can add to their profiles. These skill tags help recruiters find candidates with specific qualifications.
• About 67% of recruiters believe that candidates hired through LinkedIn are of higher quality compared to those found on other job sites.
• LinkedIn is used by 72% of recruiters when looking for new talent. This makes it a key platform in the hiring process.

LinkedIn Advertising Statistics

• LinkedIn is the top choice for B2B marketers, with 82% of them using it for advertising. This is because LinkedIn ads are very effective in reaching decision-makers in businesses.
• LinkedIn ads have twice the conversion rates compared to other platforms. This means that people who see ads on LinkedIn are twice as likely to take action, like buying a product or service.
• Businesses that use LinkedIn ads see a 33% increase in purchase intent. This means that over a third of people who see a business’s ad on LinkedIn are more likely to think about buying from that business.
• LinkedIn ads can reach over 14% of the global adult population. This shows the wide reach that LinkedIn ads have across the world.
• In 2022, LinkedIn ads reached 22 million more users. The increase in users on LinkedIn led to a rise in the number of people who saw ads on the platform.

LinkedIn Marketing Statistics

• LinkedIn is the Best for B2B Lead Generation: Around 40% of B2B marketers find LinkedIn to be the most effective platform for generating leads due to its advanced search and targeting features.
• 96% of B2B Marketers Use LinkedIn: The majority of B2B marketers rely on LinkedIn for their organic social marketing because of its vast professional user base and targeting options.
• 3 Out of 4 LinkedIn Users Make Business Decisions: Many decision-makers who influence business choices are active on LinkedIn, making it a key platform for B2B marketers.
• 77% of Marketers See the Best Organic Results from LinkedIn: Most marketers believe LinkedIn provides the highest quality results from organic marketing efforts compared to other platforms.
• Active LinkedIn Pages Get More Visibility: Companies with complete and active LinkedIn pages receive five times more page views, seven times more impressions, and eleven times more clicks per follower.
• Half of U.S. Marketers Use LinkedIn: About 50.3% of marketers in the U.S. incorporate LinkedIn into their marketing strategies, with this number growing, especially among B2B marketers.
• Live Streams Drive Higher Engagement: LinkedIn live streams receive seven times more reactions and twenty-four times more comments than regular videos due to their interactive nature.
• Content with Images Doubles Engagement: Posts with images on LinkedIn see twice the engagement, and larger images boost click-through rates by 38%.
• 11 Million Users Have Activated Creator Mode: Over 11 million LinkedIn users have switched to Creator Mode to showcase their content, increasing their visibility and establishing themselves as authorities in their field.
• Weekly Posts Double Engagement: Posting weekly on LinkedIn can double engagement. The best times to post in the U.S. are Wednesday, Thursday, and Friday mornings and early afternoons.

LinkedIn business Statistics

• LinkedIn is crucial for business decisions: Four out of five LinkedIn users are involved in making business decisions. This makes LinkedIn a powerful tool for reaching decision-makers.
• LinkedIn hosts 67 million companies: A staggering 67 million companies have their profiles on LinkedIn, making it a must-use platform for businesses.
• LinkedIn drives B2B marketing success: LinkedIn is the top platform for B2B marketers, with 82% of them reporting their best results on LinkedIn.
• Weekly posts boost follower growth: LinkedIn pages that post weekly see 5.6 times more growth in followers compared to those that post less frequently.
• High user engagement on LinkedIn: About 40% of LinkedIn users engage with business pages every week, showing strong interaction levels.
• LinkedIn pages generate 2 billion interactions monthly: LinkedIn business pages see more than 2 billion interactions every month, offering brands a vast audience.
• Weekly activity by LinkedIn business pages: 2.7 million LinkedIn business pages post weekly, highlighting the importance of consistent engagement.
• LinkedIn images increase comments: LinkedIn posts that include images receive twice as many comments, making visual content essential for engagement.
• LinkedIn leads are high quality: 40% of B2B marketers believe LinkedIn is the best platform for generating high-quality leads.
• LinkedIn skills data aids hiring: 50% of hiring managers use LinkedIn’s skills data to find the right candidates for roles.
• LinkedIn is the top platform for B2B content marketing: 96% of B2B marketers use LinkedIn for organic social marketing, making it the leading platform in this space.
• LinkedIn is the best for organic marketing results: 77% of content marketers find LinkedIn produces the best organic results, outpacing other social platforms.
• LinkedIn ads are popular among B2B marketers: 80% of B2B marketers use LinkedIn for paid advertising, making it the top choice for paid social marketing.

Social Network Usage By Brand In The USA

(Reference: statista.com)

• In the USA in 2023, the top 3 social networks by usage were Facebook, YouTube and Instagram. However, LinkedIn is one of the top 10 most-used social networks in 2023 with a 20% usage rate. 

Leading Social Media Platforms In The USA

(Reference: statista.com)

• As of 2023, in the USA, LinkedIn was one of the top 10 leading social media networks by brand awareness, representing 76%.
• However, YouTube, Facebook, and Instagram were the top 3 brands with more than 90% brand awareness.

Significant Incidents Of Data Breach Worldwide

(Reference: statista.com)

• In November 2023, LinkedIn faced the biggest data breaches, affecting 11.46 million user accounts.
• In the same list, other companies with significant data breaches in 2023 include Chitai-Gorod, Book24, Gloria Jeans, SberSpasibo, and Duolingo.

Women Receiving Inappropriate LinkedIn Messages

(Reference: statista.com)

• In the USA, around 91% of women received romantic or inappropriate messages on LinkedIn in May 2023.
• However, only 9% of women said the opposite.

Frequency of Inappropriate Messages Received by Women

(Reference: statista.com)

• The majority of the women who reported receiving romantic or inappropriate messages received those occasionally (monthly), representing 30.23%.
• Unfortunately, 24.39% of women in the USA said they received it very often (daily or every other day).
• On the other hand, 17.01% rarely reported receiving such messages, while 20.8% reported such events weekly. 

Most Important Social Media Platforms

(Reference: statista.com)

• According to LinkedIn Statistics, as of January 2023, the platform was the third most important social media network for marketers, with 21% of respondents.
• Facebook and Instagram are recorded as the leading social media platforms for marketers, with 45% and 22% votes, respectively.

Leading Online Education Services

(Reference: statista.com)

• As of 2023, Rosetta Stone, Babbel, and LinkedIn Learning were the top three leading online education services among Americans, with 61%, 51%, and 45% brand awareness, respectively.
• Other well-known platforms include Duolingo, Khan Academy, Coursera, Harvard Extension School, MasterClass, Stanford Online, and Skillshare.

Leading Social Media Websites By Share Of Visits

(Reference: statista.com)

• In the USA, as of 2023, the majority of the users went to Facebook, with the highest traffic contributing 49.9%, followed by Instagram at 15.85% and Pinterest at 14.69%.
• X, YouTube, and Reddit showed comparatively more website traffic than LinkedIn and Tumbler, with only 0.62% and 0.36% share, respectively.

Countries With Highest LinkedIn Audience Reach

(Reference: statista.com)

• As of January 2024, the Cayman Islands, Bermuda, and U.A.E recorded the highest LinkedIn audience reach with 112.3%, 109.8%, and 100.4%, respectively.
• U.S. Virgin Islands, Andorra, Iceland, Netherlands, USA, and Singapore were the top 10 countries in the same segment.

LinkedIn Premium Subscription Statistics

• LinkedIn Premium Plans and Costs: LinkedIn offers several premium subscription options tailored to different professional needs. The most popular plans include LinkedIn Premium Career at $29.99 per month, ideal for job seekers, and LinkedIn Premium Business at $59.99 per month, designed for business owners and managers. Other specialized plans include Sales Navigator Core at $79.99 per month and Recruiter Lite at $140 per month.
• Popularity Among B2B Marketers: LinkedIn is the leading platform for B2B marketers, with 96% using it for organic social marketing and 82% achieving their marketing goals through LinkedIn. The platform’s strong focus on professional content and networking makes it a preferred choice for generating high-quality leads​.
• Revenue from LinkedIn Premium: LinkedIn’s revenue has consistently grown, reaching approximately $15.7 billion in 2023, largely driven by its premium subscriptions and advertising services. This growth underscores the platform’s value in the professional space​.
• User Engagement and Features: LinkedIn Premium users benefit from features like unlimited profile searches, enhanced visibility with the Premium Profile Badge, and access to LinkedIn Learning. Premium members can also see who viewed their profile in the last 90 days, a feature not available to free users.
• Impact on Hiring and Job Seeking: LinkedIn Premium has a notable impact on job seekers, with those using the Premium Career plan reportedly being hired twice as fast as those on the free plan. Additionally, 50% of hiring managers use LinkedIn’s skills data to fill roles, emphasizing the platform’s importance in recruitment.

Conclusion

In conclusion, LinkedIn Statistics show how the company is leading the job search market worldwide. Hiring professionals agree with how flexible the platform is in hiring the perfect applicant according to the requirements. Not only this but it is also stated that hiring from LinkedIn gives them a talented workforce compared to the non-LinkedIn hiring process.

Brands can connect with potential customers and increase their sales and revenue. Moreover, the LinkedIn Learning platform helps many professionals improve their skills and promote their careers to the next level through certificate courses. There is no doubt that LinkedIn has been, is, and will continue to lead the digital job search and hiring market in the world.