CES is more often than not the mecca for consumer electronics, where new technologies are introduced to the masses, and it is a lot of times over the top, but a necessary evil, if you will. After all, people love to have all the glitz and glamor associated with such a show, and what better way to make a new product announcement than when the eyes of the world are trained on you? LG Electronics knows this, which is why they intend to revolutionize the home entertainment and appliance market by launching its new, premium LG Signature range at CES 2016. This is a new high-end products range from LG that will be debuting for the very first time at CES with sales set to kick off Stateside in addition to other key target markets in North America, Europe and Asia down the road.
Individual products in the LG Signature range have been carefully selected and designed by a special team within LG, taking in input from leading design experts. LG Signature will at first comprise of a TV, refrigerator, washing machine and air purifier, where there are additional products that will be part of the set up as the brand expands.
To make sure that all of the products will have a similar look within the LG Signature series, they have been stripped of features that detracted from the brand’s design philosophy, which is The Art of Essence, where special emphasis has been placed on elevated form and functionality. As a result, we get a range of products that are of the finest quality which deliver a sense of exclusivity to its owners.
Brian Na, executive vice president and LG’s global marketing officer, shared, “Drawing on LG’s best-in-class technologies and designs, the LG SIGNATURE brand will carve out new territory for high-end appliances and consumer electronics. LG’s innovation leadership in both consumer electronics and appliances gives us an advantage that very few companies have. LG SIGNATURE is a unique evolution not only for our brand, but for the industry as a whole.”
We cannot wait for CES 2016 to start and see what LG has in store, that is for sure!