Levi’s Statistics By Revenue, Sales and Facts

Introduction

Levi’s Statistics: Levi Strauss & Co. (LS&Co.) is a globally recognized American apparel company best known for its Levi’s brand of denim jeans. Founded in 1853 by German immigrant Levi Strauss in San Francisco, California, the company revolutionized the clothing industry by patenting a design for denim pants reinforced with rivets. This innovation led to the creation of the first commercial blue jeans, establishing Levi’s as a pioneer in the denim market. Today, the company continues to dominate the industry, offering a wide range of denim styles, including Levi’s® 501® Original, skinny, flare, and bootcut jeans.

Apart from its flagship Levi’s brand, LS&Co. has expanded its portfolio to include Dockers, a brand specializing in khaki apparel, and Beyond Yoga, which focuses on activewear and athleisure. The Levi’s brand remains the primary driver of revenue for the company, contributing significantly to its overall earnings. In 2023, LS&Co. reported a net profit of nearly 250 million United States dollars despite a decline from previous years. The company achieved record sales of 6.18 billion United States dollars, reflecting a marginal increase of 10 million United States dollars compared to the previous year. A significant portion of the company’s revenue comes from men’s products, although this share has been gradually decreasing.

Levi Strauss & Co. continues to maintain a strong global presence, reinforcing its status as one of the most iconic apparel brands. With a legacy built on quality and innovation, Levi’s remains a symbol of classic American style and rugged individualism.

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• Levi Strauss & Co. reported an annual revenue of USD 6.048 billion for the fiscal year ending February 28, 2024, a decrease of 7.76% compared to the previous year.
• In the first quarter of fiscal year 2024, Levi’s revenue reached USD 1.6 billion.
• The company’s net income in Q1 2024 was USD 124.3 million.
• The gross margin for Q1 2024 was 58.2%.
• The adjusted EBIT margin for Q1 2024 was 9%.
• The adjusted diluted EPS for Q1 2024 was USD 0.26.
• Shareholder returns in Q1 2024 amounted to USD 73 million.
• Approximately 90% of premium fashion consumers recognized the Levi’s brand.
• Nearly 60% of American customers owned an item from Levi’s.
• Levi Strauss’ net sales worldwide in 2023 were approximately USD 6.179 billion.
• In Q1 2024, the Americas region generated USD 736 million in revenue, accounting for 47% of total revenue, but experienced an 11% decline year-over-year.
• Levi’s gross profit on February 29, 2024, was USD 0.907 billion, a decrease of 3.72% from the previous quarter.
• The operating income for the twelve months ending February 29, 2024, was approximately USD 0.196 billion, reflecting a 65.68% decline year-over-year.
• Levi Strauss & Co. had 0.399 billion outstanding shares, down by 0.35% from the previous year.
• As of 2024, Levi Strauss & Co. employs approximately 19,100 people, marking an increase of 6.11% from the previous year.
• The company’s market capitalization was approximately USD 9.41 billion as of June 18, 2024, representing a 63.83% increase from 2023.
• Digital sales accounted for 28% of Levi’s total revenue, indicating a shift toward online shopping.
• Levi’s products are sold in more than 110 countries through department stores, online platforms, and a network of approximately 3,200 brand-dedicated stores and shop-in-shops.
• Levi Strauss’ global net sales in 2024 reached approximately USD 6.35 billion.
• Levi Strauss & Co. designs, markets, and sells jeans, casual wear, and accessories for men, women, and children under brands including
• Levi’s, Dockers, dENiZEN, and Signature by Levi Strauss & Co.
• The company was founded in 1853 by Levi Strauss and is headquartered in San Francisco.
• The Americas region remains the company’s largest market, generating nearly half of its total revenue in 2024.

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Levi’s Statistics By Revenue

(Source: Statista)

• In 2024, Levi Strauss’ net sales reached approximately 6.35 billion USD.
• Levi Strauss & Co. is an American apparel company that designs, markets, and sells jeans, casual wear, and related accessories for men, women, and children.
• The company offers products under brands including Levi’s, Dockers, dENiZEN, and Signature by Levi Strauss & Co.
• Levi Strauss & Co. was founded in 1853 by Levi Strauss and is headquartered in San Francisco.
• The company has expanded rapidly from a local outlet to an international business.
• The Americas region generated roughly 50% of the company’s total revenue in 2024.
• Levi’s is one of the oldest clothing brands and holds a strong market presence due to its invention of the blue jean.
• The brand is recognized for its design, comfort, and reliability.

 

(Source: macrotrends.net)

• For the fiscal year ending February 28, 2024, Levi’s reported an annual revenue of USD 6.048 billion, marking a decrease of 7.76% compared to the previous year.
• In Q1 of FY 2024, Levi’s revenue reached USD 1.558 billion.

In 2023, other revenue and growth rates are represented below:

Date	Quarterly Revenue (USD billion)	Trailing 12 Months of Revenue (USD billion)	Quarterly Growth Rate
Feb-28	1.689	6.266	+6.09%
May-31	1.337	6.132	-9.11%
Aug-31	1.511	6.126	-0.40%
Nov-30	1.642	6.179	+3.34%

By Market Capitalization

(Source: stockanalysis.com)

• The company’s market cap or net worth was around USD 9.41 billion on June 18, 2024, an increase of 63.83% from 2023.

The monthly market capitalization and change percentage of Levi’s from 2023 to 2024 are described below:

Date	Market Cap (USD billion)	Growth rate
Jan, 2023	7.27	18.69%
Feb	7.08	-2.50%
Mar	7.20	1.62%
Apr	5.73	-20.37%
May	5.24	-8.51%
Jun	5.72	9.07%
Jul	5.98	4.51%
Aug	5.46	-8.63%
Sep	5.39	-1.38%
Oct	5.43	0.78%
Nov	6.15	13.31%
Dec	6.57	6.78%
Jan, 2024	6.48	-1.36%
Feb	7.23	11.61%
Mar	7.96	10.02%
Apr	8.45	6.17%
May	9.56	13.15%
Jun	9.10	-4.83%

By Gross Profit

• Based on Levi’s statistics, the company’s quarterly gross profit on February 29, 2024, was USD 0.907 billion, a decrease of 3.72% from the previous quarter.

Date (2023)	Quarterly Revenue (USD billion)	Quarterly Growth Rate
Feb-28	0.942	-0.21%
May-31	0.784	-8.30%
Aug-31	0.840	-2.67%
Nov-30	0.950	+7.10%

(Source: macrotrends.net)

By Operating Income (OI)

• Levi Strauss’s operating income for the twelve months ending February 29, 2024, was USD 0.196 billion, declining by 65.68% year over year.
• Besides, in 2023, the annual operating income was USD 0.353 billion, a 45.35% decline from 2022.

However, other quarterly (OI) analyses of 2023 are elaborated below:

Date	Quarterly Revenue (USD billion)	Quarterly Growth Rate
Feb-28, 2023	0.157	-32.91%
May-31, 2023	0.010	–
Aug-31, 2023	0.035	–
Nov-30, 2023	0.151	10.22%

(Source: macrotrends.net)

By EBITDA

Date	Quarterly Revenue (USD million)	Quarterly Growth Rate
2023-02-28	197	-27.84%
2023-05-31	50	-56.52%
2023-08-31	168	-33.07%
2023-11-30	194	+8.99%
2024-02-29	50	-74.62%

(Source: macrotrends.net)

By Shares

(Source: macrotrends.net)

• As per Levi’s Statistics 2024, by the quarter ending February 29, Levi Strauss shares outstanding were 0.399 billion, down by 0.35% from last year.

Levi Strauss shares outstanding in 2023 are described below:

Date	Millions of shares	YoY Quarterly Growth Rate
Feb-29, 2024	399	-0.25%
Nov-11, 2023	402	-0.50%
Aug-31, 2023	401	-0.50%
May-31, 2023	397	-1.73%
Feb-28, 2023	400	-1.72%

Net Sales of Levi’s Statistics By Region

(Reference: statista.com)

• In 2023, the net sales of Levi’s brands worldwide remained highest in the Americas, at USD 3,086.9 million.
• The total revenue generated by other regions is followed by Europe (USD 1,597.2 million) and Asia (USD 952.1 million).

(Source: alphastreet.com)

• The above chart describes that in the first quarter of 2024, the American region generated the highest revenue, USD 736 million, which was reduced by 11% YoY and held a share of 47% of total revenue.
• In the same period, Europe accounted for USD 423 million (-7% YoY) with a 27% share, and Asia amounted to USD 289 million with a 19% share.
• However, other religious revenue was around USD 109 million, down 10% from last year, and held a total share of 47%.

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Levis operated Retail Stores Statistics

• As of the first quarter of 2024, Levi Strauss & Co. operates approximately 3,200 retail stores and shop-in-shops globally.

(Reference: statista.com)

• A report published by Statista shows that the total number of Levi Strauss company-operated retail stores worldwide in 2023 was highest in the Americas, with 412.
• The second and third highest numbers of Levi’s retail stores in other regions were available in Asia (366) and Europe (291).

Net Sales of Levis Strauss Statistics By Brand

• Levi Strauss & Co. reported robust financial performance in Q1 2024. Revenue was USD 1.28 billion, accounted for by Levi’s brand.
• Other brand’s revenue are: Dockers (USD 180 million), Signature by Levi Strauss & Co. and Denizen (USD 120 million), and Beyond Yoga (USD 20 million)

(Reference: statista.com)

• Based on Levi’s Statistics, Levi Strauss’s net sales worldwide in 2023 were around USD 6,179 million.
• During the same period, Levi Strauss’ total sales share made up 87% of the share.
• Conversely, other brands shared were Signature by Levi Strauss & Co. and Denizen (5%), Dockers (5%), and Beyond Yoga (2%).

By Sales Channel

(Reference: investors.levistrauss.com)

• In Q1 of 2024, the global direct-to-consumer (DTC) segment increased by 7%, with notable growth in the U.S. at 10%.
• At the same duration, total revenue amounted by sales channel was around USD 1.6 billion, representing 52% share on wholesale and DTC (48%).

(Reference: statista.com)

• The wholesale sales of Levi Strauss in 2023 turned out to be 3.550.9 million U.S. dollars.
• Besides, sales revenue by Direct-to-consumer was around 2,628.1 million U.S. dollars.

By Number of Employees

• As mentioned in Levi’s Statistics 2024, Levi Strauss & Co. employed approximately 19,100 people, an increase of about 6.11% from the previous year when the company had around 18,000 employees.
• The workforce is evenly split between men and women, with a significant proportion being ethnically diverse: 55% White, 22% Hispanic or Latino, and 12% Black or African American.
• Annual revenue earned by each employee is around USD 316,634, accounting for a profit of USD 6,508.

(Reference: statista.com)

• The above graphical chat, published by Statista, elaborates that by the end of 2023, the maximum number of employees available in the Americas was 9,500.
• Furthermore, the total number of employees by geographical region was Asia (5,100) and Europe (4,500).

Sales Statistics By Levi Strauss’ Men’s Products

• In Q1 of 2024, Levi Strauss & Co. reported strong sales for its men’s products, which accounted for approximately 65% of the company’s total net revenues.

(Reference: statista.com)

• In 2023, the global sales share of Levi Strauss’ men’s products was around 64%, followed by other products with 36% of the share.

Levi’s Brand Statistics Among Footwear Customers

(Reference: statista.com)

• As per Levi’s Statistics 2024, in the United States, Levi’s brand awareness among footwear customers is around 94%, followed by popularity at 61%.
• Furthermore, based on ownership, loyalty, and buzz, Levi’s brand shares are 58%, 51%, and 37%, respectively.

Levi’s Website Traffic Statistics By Country

(Source: Similarweb.com)

• As explained by Levi’s Statistics, total website visits in May 2024 were 6.2 million, an increase of 9.06% from last month’s 50.27% bounce rate.
• The United States of America had 54.91% of total traffic on levi.com, up by 15.9%.
• During the same duration, other countries recorded the following contribution in total traffic: the United Kingdom = 7.58% (+5.27%), Canada = 6.58% (-3.16%), France = 5.06% (-10.01%), and Germany = 4.27% (-1.5%)
• Other countries collectively made around 21.6% of visitor share in levi.com.

By Demographics

(Reference: similarweb.com)

• In May 2024, female and male users of levi.com were 58.03% and 41.97%, respectively.
• Levi Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, resulting in 33.14%.
• 21% of Levi’s website users are aged 35 to 44 years.
• In contrast, 17.06% and 15.21% belong to individuals aged 18 to 24 and 45 to 54, respectively.
• Around 10.19% of website users are aged from 55 to 64 years.
• Nearly 6.19% of user shares of levi.com contributed from the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• Levis Statistics 2024 also shows that direct search generated the highest traffic rate to levi.com, 36.24%.
• Almost 32.341% of the share is generated by organic traffic searches, while 19.73% is from paid searches.
• Furthermore, the website’s other traffic sources include a display (6.14%), social (2.2%), referral (1.78%), and mail (1.76%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• Levi’s Statistics also depicts that YouTube had the highest social media referral rate, with a 34.34% share compared to other social network traffic.
• Facebook and Reddit each contributed a share of 33.31% and 13.15% on levi.com.
• Meanwhile, traffic sent by Pinterest is 12.71%, and Instagram contributed 2.09%.
• Similarly, the rest of the social networks togetherly made up around 4.39% of traffic share.

Levi’s Product Category Performance

• Levi’s Statistics further states that in Q1 of 2024, Jeans and Bottoms continue to be Levi’s most profitable category, representing about 70% of the company’s total revenue. The 501® Original Fit jeans remain a best-seller.
• Tops and Outerwear: These products, including shirts, t-shirts, and jackets, account for approximately 20% of the total revenue.
• Accessories and Footwear: This category has seen growth and contributes around 10% to the overall revenue.

Recent Levi’s Product Launches and Prices

Launch Date	Products Prices
January 9, 2024	Super Wide V2 Type I Trucker (USD 198)  Super Wide V2 Jean (USD 178)  Graphic Tee (USD 48) Availability: Levi.com, Levi’s App, select Levi’s stores worldwide.
March 25, 2024	Live in Levi’s® Campaign (This campaign features a new ad film, “The Floor Is Yours,” celebrating creative individuals who drive culture forward.) Price Range: $40-$200, varying by product.
In the Q1 of 2024	Classic Levi’s 501® jeans start around USD 98. While jackets and other items range up to USD 250.

Levi’s Sustainability Initiatives

Climate Initiatives:

• As per Levi’s Statistics, Levi Strauss & Co. has committed to achieving Net Zero emissions by 2050, a goal validated by the Science Based Targets initiative.
• The company has updated its near-term goal to reduce Scope 3 emissions by 42% by 2030 from a 2022 baseline, aligning its efforts with the target of limiting global temperature rise to 1.5°C.
• As of 2022, Levi’s had already reduced Scope 3 emissions by 23% from its original 2016 baseline.

Water Stewardship:

• Levi’s continues to expand its Water <Less technology, which has saved more than 4 billion liters of Water since its inception.
• By 2024, 76% of all Levi’s products and 70% of all bottoms and Trucker Jackets are made using this technology.

 Sustainable Materials:

• Aiming to achieve Net Zero emissions by 2050, with interim goals to reduce Scope 3 emissions by 42% by 2030.
• The company emphasizes the use of sustainable materials such as Cottonized Hemp and Organic Cotton. Levi’s is also part of initiatives like the Better Cotton Initiative (BCI) to promote more sustainable agricultural practices.

Conclusion

Levi Strauss & Co. exemplifies a brand that has successfully navigated the complexities of the fashion industry through innovation, quality, and a deep commitment to sustainability. As it continues to evolve, Levi’s remains a powerful symbol of timeless style and cultural significance, poised for continued success in the future.