Kids’ Clothing Statistics By Market Size, Revenue and Country Wise Analysis

Introduction

Kids’ Clothing Statistics: Kids’ clothes come in all shapes, sizes, and colors! From comfy pajamas for bedtime to cool t-shirts and jeans for playing, there’s something for every adventure. Clothes can be bright and fun, with pictures of animals or superheroes. As kids grow, their styles change, too, and they might pick clothes they think look awesome.

With so many choices, dressing up can be a fun way for kids to show their personalities! To understand the rising demand for kids’ clothes in terms of trends, let’s check out the industry insights through these Kids’ Clothing Statistics.

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• With the worldwide market, the United States of America is forecasted to generate the highest revenue by contributing US$54 billion in 2024.
• The number of children’s and infants’ clothing stores in the USA has declined by 6.3% over the last five years.
• In 2024, the per capita revenue, considering the worldwide population, is estimated to amount to US $36.05.
• The American children’s clothing market is expected to generate revenue of 76.41 billion US dollars in 2024.
• Moreover, 51% of parents said they greatly impact their child’s attitude when making clothing purchase decisions.
• Since 2018, the overall performance by product categories in the worldwide kid’s apparel market has been significantly growing.
• Although the industry experienced a huge setback during COVID-19, it quickly recovered and is expected to reach 309.07 US $ by 2028.
• By 2025, the American kid’s clothing market is expected to have a growth rate of 1.0%.
• The African children’s apparel market is valued at US$ 19.90 billion. It is estimated that, between 2024 and 2028, it will grow at a CAGR of 5.03%
• About 35% of parents are now prioritizing sustainable clothing options, driving brands to increase their focus on eco-friendly products.
• About the worldwide market, the United States of America is forecasted to generate the highest revenue by contributing $54 billion in 2024.

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General Kids’ Clothing Statistics

• The number of children’s and infants’ clothing stores in the USA has declined by 6.3% over the last five years.
• 63% of parents prefer to buy comfortable clothes for their babies and children.
• Moreover, 51% of parents said they greatly impact their child’s attitude when making clothing purchase decisions.

Children’s Apparel Market By Region

Worldwide

• The Kids’ Clothing Statistics 2024 report projects that the worldwide market will generate revenue of US$279.40 billion in the current year.
• It is estimated that, between 2024 and 2028, it will grow at a CAGR of 2.56%.
• About the worldwide market, the United States of America is forecasted to generate the highest revenue by contributing US$54 billion in 2024.
• By 2025, the American kid’s clothing market is expected to have a growth rate of 1.0%.
• Furthermore, by 2028, the children’s apparel market is estimated to reach 66.9 billion pieces.
• As of today, the average volume for each person is projected to reach 8.3 pieces.
• In 2024, the per capita revenue, considering the worldwide population, is estimated to amount to US$36.05.

Clothing Market Revenue By Product

(Source: statista.com)

• Since 2018, the overall performance by product categories in the worldwide kid’s apparel market has been significantly growing.
• Although the industry experienced a huge setback during COVID-19, it quickly recovered and is expected to reach 309.07 US dollars by 2028.
• Kids’ Clothing Statistics report that, as of 2024, the total revenue in the market will reach 279.37 US dollars

Americas

• The American children’s clothing market is expected to generate revenue of 76.41 billion US dollars in 2024.
• By 2025, the volume growth in the similar segment is projected to be 1.0%.
• Furthermore, by 2028, Kids’ Clothing Statistics estimates that the volume will reach 14.6 billion pieces.
• Between 2024 and 2028, the market is projected to grow at a CAGR of 1.99%
• The average per-person volume in 2024 is projected to contribute 13.9 pieces.

Africas

• Currently, the African children’s apparel market is valued at US$19.90 billion.
• It is estimated that, between 2024 and 2028, it will grow at a CAGR of 5.03%
• In addition, the volume growth is expected to be 2.0% by 2025.
• As of today, the average volume per person in kid’s clothing is estimated to be 4.1 pieces.
• Compared to the African population, the per-person revenue is projected to be US$15.31 in 2024.

Asia

• In 2024, the revenue in the Asian market is projected to amount to US$109.30 billion.
• In addition, the per-person revenue is estimated to amount to US$24.05 in 2024, based on the entire Asian population.
• By 2025, the projected volume growth is 1.3%.
• The average volume per person in the current year is expected to be 7.2 pieces.

Australia and Oceania

• The clothing market in Australia and the Oceania region is projected to grow at an annual rate of 2.38% between 2024 and 208.
• As of today, the expected revenue generation is US$4.25 billion.
• Furthermore, by 2028, the volume is expected to amount to 727.1 million pieces.
• However, in 2024, the average volume per person is projected to be 16.2 pieces units.

Europe

• In the European region, the kid’s clothing market is projected to reach US$67.90 billion.
• Moreover, between 2024 and 2028, the similar product industry will grow at a CAGR of 1.86%.
• In terms of the European population, the per-person revenue is expected to amount to US$80.45 in 2024.
• By 2025, Kids’ Clothing Statistics insights show a slight decrease in volume growth of -0.4%.
• In 2024, the average volume per person is estimated to be 13.2 pieces

Children’s Product Recalls By Type in the USA

(Reference: statista.com)

• Kids’ Clothing Statistics show that clothing and nursery products had the highest number of recall events in the USA in 2023.
• Around 27 clothing-related products were recalled in the previous year.

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Revenue of the Children’s Apparel Market Worldwide By Country 2023

(Source: statista.com)

Trends in the Children’s Apparel Market

• The global children’s apparel market is projected to reach approximately US$263 billion by the end of 2024, with a compound annual growth rate (CAGR) of about 5.5% from 2020 to 2024.
• In the U.S., the market is expected to see steady growth, driven by factors such as increased consumer spending and the rise in demand for premium and sustainable children’s clothing.
• In 2024, the children’s apparel market continues to show robust growth driven by several key trends.
• Sustainable and Organic Clothing: Parents are increasingly opting for sustainable and organic clothing for their children. Brands are responding by launching eco-friendly lines, using organic cotton, recycled materials, and non-toxic dyes
• Gender-Neutral Clothing: There is a rising demand for gender-neutral clothing. Many parents prefer versatile outfits that are not restricted by traditional gender norms.
• Technology Integration: Smart clothing with embedded technology, such as fitness trackers and temperature regulation, is gaining popularity. These garments appeal to tech-savvy parents looking for functional benefits.
• Personalized Fashion: Customization is becoming a significant trend, with parents looking for unique, personalized clothing options for their children. Brands offering monogramming and bespoke designs are seeing increased interest.
• Fast Fashion Influence: Fast fashion’s influence is evident, with frequent new collections and affordable pricing driving high turnover rates in children’s clothing.

Factors Affecting Demand for Children’s Clothing

Several factors influence the demand for children’s clothing:

• Parental Income: Higher disposable incomes lead to increased spending on quality and branded children’s clothing. Economic stability and growth directly impact this segment.
• Birth Rates: Fluctuations in birth rates affect market size. A higher birth rate drives a more significant demand for infant and toddler clothing.
• Seasonal Changes: Seasonal variations influence buying patterns, with peak sales during back-to-school seasons, holidays, and special occasions.
• Cultural Trends: Cultural shifts and trends, including celebrity endorsements and social media influence, shape children’s fashion choices.
• Environmental Awareness: Growing environmental consciousness among parents drives demand for sustainable and eco-friendly clothing options.

Major Players in the Kids’ Clothing Industry

• Carter’s Inc.: A leading brand in the U.S. for baby and children’s apparel, known for its quality and affordability.
• The Children’s Place: Specializes in children’s apparel and accessories, with a strong presence in North America.
• H&M: Offers a wide range of affordable children’s clothing and has a growing line of sustainable options.
• Gap Kids: Known for stylish and durable children’s clothing, Gap Kids is a popular choice for many parents.
• Zara Kids: A part of the global fashion retailer Zara, offering trendy and fast-fashion items for children.

Market Share:

• Carter’s Inc.: Holds around 25% of the market share in the U.S.
• The Children’s Place Accounts for approximately 12% of the market.
• H&M and Zara Kids: Combined, these fast-fashion giants make up about 18% of the market.

Online Sales:

• The online segment is witnessing significant growth, with online sales expected to constitute 40% of the total market by 2024, up from 30% in 2020.

Sustainability:

• About 35% of parents are now prioritizing sustainable clothing options, driving brands to increase their focus on eco-friendly products.

Challenges and Opportunities

• Supply Chain Sustainability: Ensuring sustainable and ethical supply chains will be crucial. Brands that can certify their eco-friendly practices will have a competitive edge.
• Economic Fluctuations: Economic instability could impact spending patterns. However, the demand for essential and affordable kids’ clothing is expected to remain resilient.
• Technological Adaptation: Embracing new technologies in production, marketing, and sales will be vital for growth. Brands that innovate will capture a larger market share.

Conclusion

As mentioned by Kids’ Clothing Statistics, the future of the kids’ apparel industry looks promising, with significant growth anticipated by 2030. Sustainability, technological integration, and customization will be the key drivers. Major players will continue to dominate, but new entrants focusing on niche markets will bring innovation and increased competition. As consumer preferences evolve, the industry will need to adapt swiftly to meet the demands of a more environmentally conscious and tech-savvy market.