Facebook Video Statistics By Trends, Type, Ad Performance, User’s Behavior, Demographics, Account Size And Engagement

Introduction

Facebook Video Statistics: Facebook videos are an effective and superfast way to connect with people around the world. They grab attention quickly and keep viewers engaged, making them a favorite tool for marketers, creators, and businesses. Videos on Facebook include regular posts, live streams, and stories, each offering unique ways to share content. Live videos are popular as they allow real-time interaction with viewers, creating a sense of connection. Video content can boost brand visibility, increase engagement, and interestingly share stories.

In 2025, video usage on Facebook continues to grow, with businesses and individuals using it to reach wider audiences. Facebook videos remain a key tool for delivering meaningful, visual content to users across the platform.

Editor’s Choice

• Facebook Video Statistics show that Facebook users watch more than 8 billion videos every day.
• Meanwhile, around 50% of the time people spend on Facebook is used for watching videos.
• In contrast, 65% of Facebook videos are watched on mobile, with enhanced need for mobile-friendly content.
• As of 2024, approximately 85% of Facebook videos are watched silently, so captions and visuals are effective for engagement.
• Similarly, 76% of Facebook ads need sound, making audio an important part of their business success.
• Live videos on Facebook get four times more views and 26% higher engagement than recorded ones.
• Short videos of 5 to 10 seconds get more attention because people often stop watching longer ones.
• Facebook Video Statistics further states that square videos are watched 35% more often than landscape videos.
• Facebook native videos are shared 478% more than videos shared from other platforms.
• As of 2024, Facebook accounts for 24.5% of U.S. video ad spending, showing its value in digital marketing.
• Moreover, 61% of millennials binge-watch Facebook videos, which young people strongly use.

General Facebook Video Statistics

• In 2024, Facebook video ads had an 8% click rate, which is higher than other platforms for user engagement.
• Big brands now use Facebook videos more often to connect and engage with their audience.
• The top Facebook video publisher is LADbible, which is best for creating highly engaging and popular content.
• If compared with long Facebook videos, short video ads experience higher abandonment rates.
• Facebook video ads cost 10% less than carousel or single-image ads on average.
• As mentioned in Facebook Video Statistics, around 500 million people watch 100 million hours of videos on Facebook every day.
• Most Facebook users, 98.5%, access it on mobile, making mobile video watching very popular.
• Videos with captions of fewer than ten words get an average engagement rate of 0.44%.
• However, posts with captions of 20 to 30 words have the lowest engagement rate, averaging 0.29%.
• In one year, Facebook users watched 5-Minute Crafts videos 1.4 billion times.

Facebook Video Consumption Trends

• About 85% of people watch Facebook videos without sound, making captions very important.
• In recent years, users are four times more likely to watch live videos than pre-recorded ones.
• Facebook Stories are very popular, with 300 million people using them every day.
• In 2024, 85% of Facebook videos are silent, while 76% of ads require sound.
• Facebook Video Statistics states that watching Facebook videos makes 62% of people more interested in products.
• Facebook Watch has over a billion users, making it a popular platform for watching videos.
• Of which, the first 3 seconds of a Facebook video ad create 47% of its total value.
• If users watch the first three seconds, 65% will likely continue up to 10 seconds.
• Videos on Facebook that are under 2 minutes long receive the highest engagement.
• Videos that are less than 15 seconds long get shared 37% more often than videos lasting 30 seconds to 1 minute.
• Facebook Video Statistics in 2024 report that Facebook videos shared between 9 PM and 11 PM EST usually receive more interactions.
• Meanwhile, viewers complete the most videos lasting 30 to 60 seconds, with an average completion rate of 67%.
• Educational or entertaining videos get 52% of shares, while funny or entertaining videos get 63% more shares.
• Videos between 21 and 44 seconds long are the most likely to keep viewers watching until the end.

Facebook Video Type Statistics

• Facebook live videos get 26% more engagement than videos on other platforms.
• Square videos are watched 35% more often than landscape videos.
• Besides, vertical videos get 6-9 times more engagement and 13.8% better visibility.
• Short video ads under 15 seconds work better because longer ads often lose viewers quickly.
• Facebook native videos reach 10 times more people and get 478% more shares than YouTube links.

Facebook Video Statistics As A Marketing Platform

• As of 2024, around 84% of marketers (2/3rd of Americans) use Facebook as a key platform for effectively promoting their videos.
• This year, American companies allocated approximately 21 to 30% of their video marketing budgets to Facebook.
• To date, native videos are used by 90% of Facebook profiles.
• Facebook is expected to make USD 9.6 billion from video ads alone in 2024.
• Facebook controls 87% of social video ad spending in the USA.
• Facebook earns 94% of its ad revenue from mobile, with half from mobile-first video ads.

Facebook Video Ad Performance For E-Commerce Advertisers Statistics

Facebook Video User’s Behavior Statistics

• Facebook Video Statistics show that every day, people watch over 4 billion videos on Facebook.
• Over half of adults in America use Facebook videos to find the latest news updates.
• In 2024, around 47% of people watch video ads on Facebook, and 74% of users earn above-average income.
• 80% of Facebook users find auto-playing video ads in their news feed annoying and disruptive.
• 62% of people said they became more interested in products after seeing them on Facebook Stories.
• People watch intentional Facebook videos 5 times longer than discovered ones and spend longer on video posts.
• Young users aged 18 to 24 spend 75% of their Facebook time watching video ads.
• Moreover, approximately 71% of shoppers find Facebook video ads relevant, but 51% of older users need clarification.

Demographics Of Facebook Video Statistics

• In 2024, Share of Facebook users: Males account for 56.3% of users, while females make up 43.7%.
• Meanwhile, male and female users watching Facebook videos hold a share of 60% and 55%, respectively.
• Dominant Age Group: Users aged 25 to 34 constitute the largest segment, representing 31.1% of the global Facebook audience.

Furthermore, other Facebook video users shared as of April 2024 by age group are stated in the table below:

In the United States, based on ethnicity, the Facebook users and videos shared are stated below:

Facebook Videos Performance Statistics

• As mentioned in Facebook Video Statistics, in 2024, Facebook video posts got an average engagement rate of 6.01%.
• Adding captions to videos can increase viewing time by 12%, making them more engaging.
• Using Facebook mobile video ads can increase brand awareness by 67%.
• On average, Facebook video ads cost 10% less than carousel or single-image ads.
• Facebook ads cost 20 times less than TV ads and reach twice the audience.
• In 2024, placing a call to action in the middle of a video gets the highest conversion rate.

Facebook Video Post Statistics By Account Size

(Reference: financesonline.com)

Facebook Post Engagement Statistics

(Source: adamconnell.me)

• Facebook Video Statistics further show that a Facebook page’s video posts typically have an engagement rate of around 0.08%.
• Meanwhile, Facebook photo posts and status posts have engagement shares of 0.12% and 0.11%, respectively.
• Engagement shares are followed by a link post of 0.03% and all post types (0.07%).

Facebook Reels Statistics By Account Size

(Reference: statista.com)

• A report published by Statista on Facebook Video Statistics shows that in the first quarter of 2024, Facebook accounts with over 50,000 followers posted short videos like Reels about every 2.6 days, averaging nearly 0.38 Reels daily.
• In contrast, big accounts with 10,001 to 50,000 followers shared an average of 0.22 Reels per day.
• Small accounts with fewer than 500 followers shared their Instagram Reels about once every five days, averaging 0.18 Reels daily.

Facebook Video Advertising Statistics

• In 2024, the average cost per click for Facebook video ads is nearly USD 1.86.
• On average, Facebook video ads get a click-through rate of 1.84%.
• Meanwhile, ads on Facebook stories cost 63% less compared to ads on Instagram Stories.
• Meanwhile, the average cost of viewing a Facebook video ad ranges between USD 0.01 and USD 0.15.
• Besides, the average relevance score for Facebook video ads is 5.4 out of 10.
• Facebook Video Statistics elaborates that the cost for 1,000 impressions of Facebook video ads is USD 7.19.
• As of 2024, the frequency of Facebook video ads is 3.24 times. Their click-to-play rate is around 1.2%.

Facebook Live Video Performance Statistics

Businesses Publish Video Contents On Facebook

• In 2024, the Dining, Hospitality, and Tourism industry shares about 20 weekly video posts.

In addition, the average weekly video posting frequency by industry in 2024 is detailed below in the table:

Conclusion

Facebook videos are an incredible way to engage audiences, but the type of video matters. Live videos perform better, with higher engagement rates compared to regular video posts. These videos attract more attention because they are immediate and interactive connecting features. Standard video posts, while still valuable, may get a different level of user interaction.

Focusing on live videos can help businesses and creators improve reach and engagement. Choosing the right format is key to maximizing results on Facebook.