Curved TV Statistics and Facts (2025)

Introduction

Contents

Introduction
Editor’s Choice
Curved TV Size and Immersiveness
Curved TV Market Size By Market.us
Curved TV Market Segmentation
Curved TV Regional Statistics
Product Type Analysis
Curved TV Screen Resolution Insights
Advantages of Curved TVs
Drawbacks of Curved TVs
Conclusion

Curved TV Statistics: The global market for curved TVs is expected to grow steadily in the coming years due to their advanced features. These include better picture quality, higher contrast with minimal glare, and ultra-high-definition (UHD) resolution. Curved TVs also improve the viewing experience with features like auto depth enhancement, even viewing distance, and support for 3D and 4D content.

The use of OLED and LED technology makes these TVs long-lasting, energy-efficient, and cost-effective. Additionally, increasing consumer demand for high-quality visuals and clear sound has fueled the expansion of the curved TV industry worldwide. This article will shed more light on Curved TV Statistics.

Editor’s Choice

In 2023, the Global Curved TV Market was valued at USD 9,967.4 million and is projected to reach USD 37,612.6 million by 2032.
Market is growing at a CAGR of 15.9% from 2023 to 2032.
Advancements in OLED and QLED technology are boosting market expansion.
Curved TV Statistics stated that large curved TVs with high contrast and UHD resolution are becoming more popular.
Home users make up the largest group of buyers, holding 52.0% of the market share.
The growing entertainment sector and rising demand for bigger TV screens are creating new business opportunities.
Changing consumer preferences continues to push the market forward.
The high price of curved TVs limits their adoption among some buyers.
Market Segments and Growth Trends
UHD curved TVs are expected to grow the fastest, at a rate of 5%.
Curved TV Statistics stated that 65-inch curved TVs generate the most revenue, making up 48.5% of total sales.
North America is the top market with a 40.5% revenue share, followed by Asia-Pacific.
With improving display technology and growing interest in immersive viewing, the curved TV market is expected to expand rapidly in the coming years.

Curved TV Size and Immersiveness

(Source: rtings.com)

Curved TVs were promoted as providing a more immersive experience by covering more of your field of vision, making the screen seem larger.
A 55-inch curved TV should look bigger than a 55-inch flat-screen TV, but the actual difference is very small.
A test was conducted by comparing two similar Samsung models: UN55MU8000 (flat) and UN55MU8500 (curved).
Both have almost the same design and picture quality. From a standard viewing distance of 8 feet, the flat-screen TV had a field of view (FOV) of 28 degrees, while the curved TV had an FOV of 28.42 degrees.
This means the curved 55-inch screen looks like a 55.8-inch screen, which is only a slight increase.
Curved TV Statistics stated that a curved screen may appear larger if you sit closer to it, which is why curved monitors are still popular.
However, for most people watching TV from a normal distance, the difference is not noticeable.

Curved TV Market Size By Market.us

In 2023, the Global Curved TV Market was valued at USD 9,967.4 million and is projected to reach USD 37,612.6 million by 2032, with a CAGR of 15.9% from 2023 to 2032.
In 2022, the market was valued at USD 8,600.0 million.

(Source: Market.us)

The market growth is driven by technological advancements, particularly OLED and QLED technologies.
Large-screen curved TVs with high contrast and Ultra-High Definition (UHD) are gaining popularity.
The high cost of curved TVs remains a key restraining factor.
UHD curved TVs had a market share of 50.5% in 2022 and are expected to grow at the fastest rate.
In 2022, 65-inch curved TVs accounted for 48.5% of the global market share, driven by their large screen size and superior viewing experience.
Residential end-users dominated the market, holding a 52.0% share in 2022, as curved TVs are popular for home entertainment in living rooms, family rooms, and bedrooms.
The growing entertainment industry and increasing demand for large display TVs present significant growth opportunities.
Shifts in customer preferences are fueling market expansion.
North America leads the market with a 40.5% revenue share, followed by the Asia Pacific region.
Key players in the industry include Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, and LG Electronics Inc.
The market is segmented by product type into up to 43 inches, 48-55 inches, 65 inches, and over 65 inches, with 65-inch models leading in market share.
Curved UHD TVs provide superior resolution and enhanced image clarity, offering an immersive viewing experience.
The residential segment remains the primary market driver due to the increasing preference for home entertainment systems.

Curved TV Market Segmentation

By Type

The global curved TV market is classified into three categories based on screen size:

Large-screen TVs (over 55 inches): These are designed for viewers who want an immersive experience. These models often feature 4K and 8K resolution, making them perfect for home theatres and spacious rooms.
Medium-screen TVs (33 to 55 inches): Offer a good balance of size and functionality, making them ideal for family rooms and mid-sized spaces where a bigger screen can be comfortably viewed.
Small-screen TVs (under 33 inches): These are best for bedrooms, kitchens, or compact apartments, offering a space-saving solution for people who need an extra TV in their homes.

(Source: businessresearchinsights.com)

By Application

Curved TVs are used in different environments, categorized as follows:

Commercial Use: These are common in hotels, restaurants, and stores, where they are used for advertising, entertainment, and information displays to improve the customer experience.
Institutional Use: Found in schools, hospitals, and offices, where they help with learning patient entertainment, and employee relaxation.
Residential Use: Mostly used in homes, serving as the main entertainment hub for watching movies, TV shows, and other media with family and friends.

Curved TV Regional Statistics

Market trends differ across regions due to economic growth, cultural preferences, and technological advancements.

(Source: Coherent Market Insights)

Americas

The popularity of high-definition curved TVs is increasing among both businesses and households.
A strong economy and greater awareness of new technology drive growth.
Companies are forming strategic partnerships to offer products that meet the high living standards of consumers.

Europe, Middle East and Africa (EMEA)

This region includes both established markets with brand loyalty and developing markets adopting modern TV technology.
Curved TV Statistics state that consumers seek both premium models and affordable alternatives.
European laws encourage energy-efficient innovations, while lifestyle changes in the Middle East and Africa are gradually boosting demand for curved TVs.

(Source: Dimension Market Research)

Asia-Pacific

A rising middle class and an increasing demand for advanced home entertainment drive growth.
Manufacturers quickly adapt to new technology and changing consumer preferences.
Factors such as urbanization, digital advancements, and cultural diversity make this region a key market for curved TVs worldwide.

Product Type Analysis

The curved TV market is divided into four screen sizes:

1. Up to 43 inches
2. 48-55 inches
3. 65 inches
4. Over 65 inches

The 65-inch curved TV was the best-selling size in 2022, making up 48.5% of the global market.
Its large screen and better picture quality make it the top choice for many buyers.
Curved TV Statistics stated that the increasing demand for bigger curved TVs is driving market growth.
This size is perfect for home use, especially in living rooms, family rooms, or small home theatres.
The curved design improves viewing angles, making it easier to watch from different spots.
A bigger screen enhances the viewing experience, making movies and shows look even better.
The 55-inch curved TV offers a wider field of view, creating a more immersive experience.
The curved shape boosts contrast, making images appear sharper and more vivid.
These TVs fit well in modern homes, adding a sleek and stylish touch to any space.

Curved TV Screen Resolution Insights

Curved TVs come in four different screen resolutions:

1. 4K
2. 8K
3. Full HD (1080p)
4. HD (720p)

4K TVs Leading the Market

1. 4K TVs are expected to be the best-selling category in 2023, making up over 50% of total revenue.
2. Curved TV Statistics stated that the rising demand for 4K content is driving this growth since 4K TVs offer four times the resolution of Full HD, creating a sharper and more realistic viewing experience.
3. More 4K content is becoming available on streaming platforms and UHD Blu-ray players, increasing the demand for these TVs.

Fast Growth of 8K TVs

1. 8K TVs are still new, but they are expected to grow at a rate of over 20% per year in the coming years.
2. These TVs provide an even higher resolution than 4K, making the viewing experience more immersive and detailed.
3. As more 8K content becomes available, interest in these advanced TVs will likely increase.

Declining Demand for Full HD and HD TVs

1. Full HD (1080p) and HD (720p) TVs are becoming less popular as consumers prefer higher-resolution screens.
2. However, they will still hold a decent share of the curved TV market in 2023, especially among buyers looking for affordable options.

Advantages of Curved TVs

#1. More Engaging Viewing Experience

Unlike flat screens, curved TVs mimic how human eyes naturally see the world by providing a wider view.
The curved edges create a sense of depth, making the viewing experience more immersive.

#2. Feels Like a Bigger Screen

The curved design makes the screen appear larger than a flat TV of the same size.
This effect works best when seated in the ideal viewing position.

#3. Sharper Picture on the Edges

Curved TV Statistics stated that curved screens match the natural shape of the human eye, reducing image distortion.
This is why many large movie theatre screens (70 inches or bigger) are curved—to maintain clarity throughout the display.

#4. More Depth for a 3D-Like Effect

Many viewers say curved TVs create a 3D effect without special glasses.
Brands like Samsung enhance this depth perception with built-in technology.

#5. Better Contrast for Sharper Images

Curved screens direct more light toward the viewer, improving contrast by up to 2x compared to flat TVs.

#6. Better Picture Quality from Different Angles

Flat TVs often lose color and contrast when viewed from the side.
The curved design slightly angles the edges toward off-center viewers, maintaining better color and sharpness.

Drawbacks of Curved TVs

#1. Image Distortion from Side Angles

If you sit more than 30-35° off-center, the picture may look warped or uneven.
The side of the screen closer to you might seem smaller than the opposite side.
At extreme angles, part of the screen might be blocked by the curve.

#2. Best Viewing Requires Sitting in the Right Spot

To fully enjoy a curved TV, you need to sit directly in front of it.
This makes it challenging for large families or groups to get the same experience.
Some brands, like Sony, use gentler curves to minimize this issue, but it still exists.

#3. More Noticeable Glare and Reflections

Curved screens spread reflections across a larger area, making glare more distracting.
Bright lights, windows, or shiny furniture can cause distorted reflections on the screen.
For the best experience, place the TV in a darker room or adjust the lighting.

#4. Higher Price Compared to Flat TVs

Since curved TVs cost more to make, they also have higher price tags.
Curved TV Statistics stated that prices might drop in the future as production increases, but for now, flat TVs are more affordable.

#5. Unusual Look When Wall-Mounted

While curved TVs look modern and stylish on stands, they don’t sit flush against walls.
The edges stick out, making them appear bulky and awkward when mounted.
This goes against the sleek, space-saving design that flat TVs offer.

#6. Curved Screens Are Better in Larger Sizes

The benefits of a curved screen are only noticeable on 65-inch TVs or larger.
On smaller screens, the downsides often outweigh the advantages.

Conclusion

The curved TV market has grown steadily due to improvements in 4K and 8K resolution, better picture quality, and rising demand for large-screen home entertainment systems. In 2022, 65-inch curved TVs made up 48.5% of total sales, showing that buyers prefer bigger, more immersive displays. North America holds the largest market share (40.5%), while the Asia-Pacific region is growing fast, thanks to increasing incomes and urbanization.

Although curved TVs are more expensive and have some viewing angle issues, they remain popular for their cinema-like experience and enhanced visuals. As technology advances and production costs drop, curved TVs will likely become more affordable and attract even more consumers. This article has shed enough light on Curved TV Statistics.