Crowdfunding Statistics By Transaction Valuation, Average Funding, Industry and Facts

Introduction

Crowdfunding Statistics: Crowdfunding is a unique way for people to raise money for projects or ideas by asking many individuals for small contributions. It has become popular because it allows creators, entrepreneurs, and charities to gather funds without needing traditional loans. There are different types of crowdfunding, including reward-based, where backers receive a product or service, and donation-based, where people give money without expecting anything in return.

This article helps bring new statistical analyses to life and supports social causes from different insights, making it a powerful tool for innovation and community support.

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• The global crowdfunding market will reach up to USD 300 billion by 2030, with a compound annual growth rate (CAGR) of 16% from 2020 to 2025.
• Crowdfunding Statistics in 2024 show that the Crowdfunding market is expected to reach a transaction value of USD 1.20 billion.
• The total transaction value is expected to grow 1.43% each year, reaching about USD 1.27 billion by 2028.
• In 2024, the average money raised per crowdfunding campaign is about USD 8,150.
• In the same period, the United States had the highest transaction value, reaching USD 464.80 million.
• In the American region, the Crowdfunding market is expected to reach a transaction value of USD 0.50 billion by the end of 2024.
• Meanwhile, the average funding per crowdfunding campaign was around USD 7.75 thousand and will reach USD 8.15 thousand by 2024.
• The total number of crowdfunding campaigns in 2024 will be around 147.400 thousand.
• Crowdfunding Statistics further state that P2P lending is the top crowdfunding model, raising USD 195.3 billion worldwide, making it the most popular for funds raised.
• Crowdfunding campaigns led by women are 32% more likely to reach their funding goals than men’s.
• Most funds in a campaign are collected during the first and last three days of fundraising.

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General Crowdfunding Statistics

• The global crowdfunding market is projected to reach about USD 39 billion by 2028, growing at a 12.5% growth rate (CAGR) from 2023 to 2028.
• Meanwhile, in 2024, the number of crowdfunding campaigns will reach 12 million.
• The average success rate for crowdfunding is 22.4%, but using videos can increase funds by 105%, and frequent updates boost donations by 126%.
• Campaigns that reach 30% of their goal in the first week have a 75% chance of success, highlighting the importance of early momentum.
• As mentioned in Crowdfunding Statistics, North America leads crowdfunding, while Asia-Pacific, especially Australia, is growing fast, with recent investments increasing by 15%.
• The transactional value is expected to reach USD 1.05 billion in 2021 and grow to USD 1.2 billion by 2025.
• The reward-based crowdfunding market is set to reach $1.03 billion in transaction value in 2024.

Crowdfunding Statistics by Transaction Valuation

(Reference: statista.com)

• The transaction valuation of crowdfunding will reach USD 1.20 billion by the end of 2024, up from USD 1.17 billion in 2023.
• Furthermore, in coming years, the transaction valuations are estimated to be 2025 (USD 1.22 billion), 2026 (USD 1.24 billion), 2027 (USD 1.26 billion) and 2028 (USD 1.27 billion).

The table below elaborates on the transactional value growth of crowdfunding:

By Average Funding per Campaign

(Reference: statista.com)

• Based on Crowdfunding Statistics, in 2023, the average funding per crowdfunding campaign was around USD 7.75 thousand and will reach USD 8.15 thousand by 2024.
• Meanwhile, the average funding per crowdfunding campaign in the next few years is as follows: 2025 (USD 8.49K), 2026 (USD 8.79K), 2027 (USD 9.08K), and 2028 (USD 9.35K).

By Number of Campaigns

(Reference: statista.com)

• The total number of crowdfunding campaigns in 2024 will be around 147.400 thousand, down from 151.100 thousand in 2023.
• Crowdfunding Statistics further state that the number of campaigns will increase to 144.100 K in 2025, followed by 2026 (144.100K), 2027 (138.500K), and 2028 (136.200K).

By Country

• In the United States of America, the Crowdfunding market’s transaction value is expected to reach USD 0.46 billion in 2024.
• The transaction value is expected to grow 2.11% yearly, reaching USD 0.50 billion by 2028.
• In 2024, each crowdfunding campaign raises an average of USD 7.45K in funding.

Crowdfunding Statistics also show that other country’s market statistics are stated in the table below:

By Region

• In the American region, the Crowdfunding market is expected to reach a transaction value of USD 0.50 billion by the end of 2024.
• The total transaction value is expected to grow by 1.47% annually, reaching around USD 0.53 billion by 2028.
• Similarly, in 2024, each crowdfunding campaign gets an average of USD 6.76K in funding.

Crowdfunding Models Statistics

• Peer-to-Peer (P2P) Lending: P2P lending is the top crowdfunding model, raising USD 195.3 billion worldwide, making it the most popular for funds raised.
• Reward-Based Crowdfunding: This model, made famous by Kickstarter and Indiegogo, includes over 60% of crowdfunding campaigns, raising USD 7 billion from 230,000 projects.
• Equity Crowdfunding: Made famous by Kickstarter and Indiegogo, it includes over 60% of crowdfunding campaigns, raising USD 7 billion from 230,000 projects.
• Donation-Based Crowdfunding: Platforms like GoFundMe raised USD 2.5 billion in 2023, and donation campaigns may reach USD 5 billion in 2024, with 25% success.

Crowdfunding Industry Statistics

• The estimated value of the crowdfunding industry will turn out to be USD 12.27 billion by 2024.
• In the global crowdfunding industry, the United States leads with a 42% market share, followed by the UK at 11% and Canada at 5%, reflecting strong regional contributions.
• Crowdfunding Statistics also show that 40% of crowdfunding money goes toward business and startup projects, showing strong support for new ventures in 2024.
• Around 20% of all crowdfunding investments go toward projects that support social causes.
• The global crowdfunding market is projected to reach USD 300 billion by 2030, with a compound annual growth rate (CAGR) of 16% from 2020 to 2025.
• Reward-based crowdfunding is the most popular, with 40% invested in businesses and 20% in social causes.
• Social impact campaigns will likely push donation-based crowdfunding above USD 5 billion in 2024.

(Source: cdn.prod)

• Crowdfunding Statistics also show that Millennials (ages 25 to 34) make up 42% of crowdfunding backers, with Gen Z at 20%.
• Mobile donations for crowdfunding have increased by 205% recently, showing how backers are changing the way they support campaigns.

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Key Challenges in the Crowdfunding Industry 

• Platforms face difficulties following many different national laws, which makes it hard for them to operate flexibly.
• Inflation and higher interest rates make donors less willing to give money, so crowdfunding platforms must change their strategies to keep funding.
• Sometimes, delays in making products and shipping can disrupt the reputation of crowdfunding campaigns, thus it becomes important to manage these issues well.
• As more businesses enter the global market, creative marketing strategies, such as social media and working with influencers, are vital for attracting customers.
• Crowdfunding platforms in 2024 need to spend money on cybersecurity to protect sensitive information and keep people’s trust safe.

Crowdfunding Platform Statistics

• Kickstarter, known for creative projects, has raised over USD 7 billion. Campaigns are funded only if they meet goals, and the company charges 5% plus processing fees.
• Indiegogo offers flexible funding, supporting various projects with a 5% platform fee, a 3% payment fee, and extended fundraising through its “InDemand” feature.
• GoFundMe is mainly for personal and charity causes. It has raised over USD 15 billion with no platform fee and a small transaction charge.
• Patreon is a platform for creators to earn regular income through monthly subscriptions. It charges 5% to 12% plus a small processing fee.
• SeedInvest focuses on high-growth startups, allowing them to raise USD 5 million, with a 7.5% fee and a 5% equity fee for serious investors.
• Crowdfunding Statistics further reported that Crowdfunder is an equity crowdfunding platform that helps startups find investors. It has raised over USD 10 million and charges a 5% fee for successful projects.
• Fundable offers both reward and equity options for businesses at any stage. It charges USD 179 monthly for reward campaigns and varies fees for equity campaigns based on the funds raised.
• LendingClub is a peer-to-peer lending platform that has provided over USD 50 billion in loans for personal and business needs, with fees between 1% and 6%.
• RealtyMogul helps people invest in real estate by raising over USD 500 million and charging a management fee of 1% to 1.25%.
• Crowdcube is a UK-based platform that helps European businesses raise money through equity crowdfunding. It charges a 7% fee on the funds raised.

Crowdfunding Statistics By Kickstarter

• The leading crowdfunding platform in September 2024, Kickstarter, helped launch around 639,274 projects worldwide.
• Over 41% of crowdfunding campaigns met their funding targets, meaning about four out of ten reached their goals successfully.
• The total pledges for all projects totaled USD 8.26 billion, with around USD 7.59 billion going to fully funded projects.

Impact of Crowdfunding

• Crowdfunding contributed USD 65 billion to the global economy (Fundly, 2020).
• North America leads in crowdfunding revenue with USD 17.2 billion, followed by Asia with USD 10.54 billion, Europe with USD 6.48 billion, South America with USD 85.74 million, Oceania with USD 68.8 million, and Africa with USD 24.16 million (Fundly, 2020).
• The average funding per crowdfunding campaign is USD 5,726 and is projected to rise to USD 6,874 by 2025 (Statista, 2021).
• The most active campaign sectors as of April 2021 are film with 926 campaigns, followed by technology with 392 campaigns, art with 358 campaigns, music with 342 campaigns, and publishing with 326 campaigns (TheCrowdDataCenter, 2021).
• The average crowdfunding donation is USD 99 (Fundly, 2020).
• For nonprofit campaigns, the average individual donation is USD 66 (Fundly, 2020).
• The average pledge in successful crowdfunding campaigns is USD 178 (TheCrowdDataCenter, 2021).
• Typically, successful campaigns have 47 backers (Fundly, 2020).

Online Crowdfunding Trends

• Crowdfunding raised an estimated USD 34 billion globally in 2015.
• Campaigns that reach 30% of their funding goal within the first week are more likely to succeed.
• Nonprofit crowdfunding campaigns raise an average of USD 9,237.55.
• The average donation size for a crowdfunding campaign is USD 66.
• Individuals raise an average of USD 568 through crowdfunding.
• On average, 8 people donate to an individual crowdfunding campaign.
• Donations made on mobile devices account for 17% of all crowdfunding donations.
• Campaigns that include personal videos raise 150% more than those without videos.
• Campaigns featuring a “crowdfunding thermometer” see a 35% increase in donations.
• A strong social media presence enhances crowdfunding success: for every order of magnitude increase in Facebook friends (10, 100, 1,000), success rates improve from 9% to 20% to 40%.
• Campaign owners who update their supporters every 5 days raise three times more funds than those who don’t.
• Successful campaign owners post an average of 4 updates.
• Crowdfunding campaigns receive 126% more donations when regular updates are provided to supporters.
• Campaigns that are shared fewer than 2 times have a 97% chance of failure.
• Campaign descriptions with 300-500 words are the most effective at raising funds.
• 62% of donors who contribute to crowdfunding campaigns are new to crowdfunding.
• Half of the people who receive an email about a crowdfunding campaign make a donation.
• Individuals aged 24-35 are more likely to participate in crowdfunding campaigns, while those over 45 are less likely to do so.
• 14% of donors worldwide have created a peer-to-peer fundraising campaign online.
• 41% of donors have contributed to campaigns that benefit individuals.
• 16% of crowdfunders report donating less to traditional charities due to their support for crowdfunding campaigns.

Crowdfunding Website Traffic Statistics By Country

(Reference: similarweb.com)

• As of September 2024, the total number of website visits to crowdfundr.com to date reached 45.6 thousand, decreasing by 34.1% from last month and securing a 37.57% bounce rate.
• Crowdfunding Statistics 2024: the United States of America had 44.78% of the website’s total traffic, which has decreased by 54.02%.
• In the same duration, other countries recorded the following contribution in total traffic: United Kingdom: 12.19% (+65.1%), Canada: 7.97% (-17.93%). France: 5.28% (+199.8%) and Mexico: 5.26% (+70.15%)
• Moreover, other countries collectively made up around 24.51% of visitors shared on crowdfundr.com.

By Demographics

(Reference: similarweb.com)

• The total number of male and female users of crowdfundr.com were 52.6% and 47.4%, respectively.
• The Crowdfunding Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, which is 36.57%.
• 56% of crowdfunding website users are aged 18 to 24 years.
• As per Crowdfunding Statistics,13.2% and 11.52% belong to individuals aged 35 to 44 and 45 to 54, respectively.
• Around 10.26% of website users are aged from 55 to 64 years.
• People above 65 years of age contributed 6.88% of user shares of crowdfundr.com.

By Traffic Source

(Reference: similarweb.com)

• Crowdfunding Statistics 2024 also shows that direct search generated the highest traffic rate to crowdfundr.com, 45.13%.
• Almost 36.11% of the share comprises organic search traffic searches, while 9.77% is from social searches.
• Others are followed by referrals (7.79%), paid searches (0.75%), mail (0.11%), and display (0.32%).

By Social Media Referral Statistics

(Reference: similarweb.com)

• Twitter had the highest social media referral rate in crowdfunding websites, with a 44.99% share compared to other social network traffic.
• YouTube and Instagram each contributed a share of 20.08% and 14.12% on crowdfundr.com.
• Around 7.87% and 6.04% of website traffic were accounted for by Facebook and Tumblr in September 2024.
• Other social media segments collectively accounted for 6.9%.

Conclusion

 Crowdfunding is a powerful way for people to raise money for projects or causes. It allows anyone to share their ideas and gather support from many backers. Successful campaigns often use videos and regular updates to keep supporters engaged. With the crowdfunding market expected to grow significantly, more people are recognizing its potential. Millennials and Gen Z are the main contributors, showing that younger generations value innovative financing.

Overall, crowdfunding Statistics includes several statistical analyses from different insights that offer a creative and accessible way to turn dreams into reality, making it an important part of today’s financial landscape.