Blenders Statistics By Usage, Market Size and Types

Introduction

Blenders Statistics: Lately, blenders have become one of the most widely used electrical appliances for grinding and mixing in kitchens around the world. There are various types of blenders available in the market, with hundreds of manufacturers launching new products annually.

This article aims to provide comprehensive knowledge about the global blender market, including the positive impacts of using blenders, current trends, and statistics. It is anticipated that technology advancements in the upcoming years will significantly expand the global blender market.

Editor’s Choice

• The global blenders market is set to grow by 4.8% annually from 2023 to 2033.
• The market value will rise from USD 2.9 billion in 2023 to USD 4.64 billion by 2033.
• The United States market is projected to reach USD 1.26 billion by 2033.
• Blender sales through offline channels are expected to increase by 3.8% annually from 2023 to 2033.
• The plastic segment of the market is predicted to grow faster, with a 5.3% annual growth rate during the same period.
• Key companies in the market include Philips, Joyoung, Midea Group, Panasonic Corporation, and BRAUN.
• Blenders are widely used in over 90% of households, either as personal or full-size models.
• Full-size blenders are used on average 6.3 times per month, up from 4.4 times per month in 2009.
• Personal blenders are used even more frequently, averaging 8.7 uses per month.
• The rise in blender usage is linked to a trend toward healthier eating habits.
• 33% of personal blender users report using them more often to eat healthier.
• 31% of full-size blender users cite drinking more smoothies as the reason for increased usage.
• As of 2023, over 5.5 million portable blenders have been dispatched.
• The global export and import shipment of blenders totals 266.5K, involving 27,928 suppliers and 37,070 buyers.
• As of January 2024, the blender.org website recorded 5.3 million visits, with 55.91% of traffic coming from organic search.
• Kitchen and home appliances are the biggest energy users in households.
• Governments encourage the use of energy-efficient products through programs like ENERGY STAR.
• ENERGY STAR-certified products can reduce energy usage and costs by up to 50%.

General Blenders Statistics

• The U.S. blender market is projected to reach USD 1.26 billion by 2033.
• The rise in health consciousness in the U.S. has driven demand for blenders. Consumers are increasingly using blenders to easily incorporate fruits, vegetables, and whole foods into their diets.
• Smoothies, as well as other blended drinks like milkshakes and protein shakes, have become popular meal or snack options. This trend is a significant factor in the growth of the blender market in the U.S.
• High-performance blenders with advanced features such as powerful motors and variable speed settings are gaining popularity among
• U.S. consumers. These models meet the needs of those willing to invest in premium products.
• China, Japan, and South Korea are leading the blender market in Asia Pacific, with projected values of USD 780.6 million, USD 213.73 million, and USD 185.85 million by 2033, respectively.
• In China, the rapid urbanization and increasing disposable incomes are boosting demand for kitchen gadgets like blenders, which are seen as convenient tools for meal preparation.
• Japan’s focus on healthy eating and traditional cuisine, which often requires fresh ingredients, contributes to the demand for blenders.
• The aging population also plays a role, as older consumers prefer softer food textures.
• South Korea’s fast-paced urban lifestyle drives the need for convenient kitchen appliances like blenders, which help consumers maintain a balanced diet despite busy schedules. Cultural influences from K-beauty and K-pop also contribute to this trend.
• The U.K. market for blenders is expected to reach USD 246.26 million by 2033, driven by a growing health consciousness and the desire for quick and easy ways to prepare nutritious drinks and meals.

Usage Blender Statistics

• The main reason for using blenders is to have healthier food, as claimed by 33% of personal blender users for making breakfast and 16% for making dinner.
• 25% of blender users use it for making smoothies more than five times monthly.
• 90% of blender users clean their jars after every single use of both full-size and personal blenders.
• 72% personal and 66% full-size blender owners can be used for 5 minutes or less per session.
• 34% of people use personal blenders most often for snacks.
• 33% of personal blender owners use them mostly for breakfast.
• Only 16% of people use personal blenders most often for dinner.
• 30% of full-size blender owners use them mainly for snacks.
• 24% of full-size blender users prefer them for dinner.
• 22% of full-size blender users use them mainly for breakfast.
• Lunch is the least common time for using full-size blenders, with only 12% of owners using them at that time.
• Blenders are great for making sauces, shakes, and smoothies because of their speed settings.
• 57% of full-size blenders have four or more speed settings.
• 85% of full-size blenders come with at least three speed settings.
• Among personal blenders, 22% have four or more speed settings.
• Half of personal blenders offer three or more speed settings.
• Most blending sessions are short, with 72% of personal blender users and 66% of full-size blender users blending for five minutes or less per session.
• 50% of full-size blenders and 45% of personal blenders have an ice-crushing feature. This feature is highly popular among users.
• 83% of full-size and 72% of personal blenders have a pulse function. More than 50% of users use the pulse feature often.
• 20% of full-size blenders come with a travel cup and lid, making it convenient to take drinks on the go.
• Nearly 90% of blender users clean the blender jar after each use. 85% of full-size and 83% of personal blender users clean the blades.
• Hand washing is the most common cleaning method, whether or not the blender is disassembled.

Benefits of Blenders

• Blenders are typically more potent than mixing machines in chopping and blending fruits and vegetables.
• If you want to eat healthier, a blender is the best option to make it easier.
• Blender saves time, and users can easily prepare nutritious meals daily within minutes.
• Blenders can also be mixers by effectively changing the blade type and speed.
• Blenders are user-friendly systems with a wide range of processes.

Portable Blender Statistics

(Source: market.us)

• The global market for portable blenders was valued at USD 15.15 million in 2023.
• The market is expected to grow rapidly, reaching USD 162.3 million by 2024.
• From 2023 to 2032, the market is projected to grow at an annual rate of 8.2% CAGR.
• By 2032, the market is expected to reach USD 301.9 million.
• The market is expected to grow steadily over the coming years, with key milestones:
  • 2025: USD 179.1 million
  • 2026: USD 195.7 million
  • 2027: USD 209.7 million
  • 2028: USD 220.3 million
  • 2029: USD 238.3 million
  • 2030: USD 255.3 million
  • 2031: USD 276.3 million
• In 2023, the North American region had the highest market value, estimated at USD 50-55 million.
• Plastic portable blenders lead the market, holding a share of approximately 58-60%.

Food Blenders and Mixture Statistics

(Reference: precedenceresearch.com)

• In 2023, the global food blenders and mixers market generated USD 10.24 billion in revenue.
• By the end of 2024, this market is expected to reach USD 10.98 billion.
• The market is projected to continue growing in the coming years, with an estimated size of USD 11.77 billion in 2025.
• Further growth is anticipated in 2026 (USD 12.63 billion), 2027 (USD 13.54 billion), 2028 (USD 14.52 billion), 2029 (USD 15.57 billion), and 2030 (USD 16.7 billion).
• The compound annual growth rate (CAGR) from 2023 to 2030 is projected to be approximately 6.7%.
• Key companies in this industry include Philadelphia Mixing Solutions Ltd., Dosna GmbH, Silverson Machines Inc., Sulzer Ltd., and Buhler Industries Inc.

Smart Blender Statistics

• The global market of intelligent blenders has esteemed $2.82 billion in revenue in 2023.
• Conversely, by 2030, the market valuation will be above $3.92 to $4 billion, and the CAGR is estimated to be 4.8% from 2023 to 2030.
• The North American region dominated the global market with approximately 40% share.
• In this region, 90% of millennials are using bright blenders regularly.
• As of 2023, the app-controlled segment has secured the highest share of more than 40%.
• Meanwhile, hotel segments are estimated to be the fastest-growing segment, with a CAGR of 5.8% from 2023 to 2030.

Hand Blender Statistics

(Source: mordorintelligence.com)

• As of 2024, the market value of the hand blender industry is predicted to be $3200 million.
• Meanwhile, the compound annual growth rate of the company will grow above 5% from 2024 to 2029.
• The overall market growth from 2023 to 2027 will increase to $116.89 million.

(Source: technavio.com)

• North America is currently leading the global market and is estimated to contribute a CAGR of 31% from 2022 to 2027.
• The top market leaders are Breville, Hamilton Beach, Kitchen Aid, Braun, and Philips.
• Worldwide, the top 3 importer countries by shipment units of hand blender are followed by the United States (6375), India (6164), and Vietnam (1063).
• Exporter countries by shipment units are China (15270), India (2490), and Turkey (1238).

By Shipment

• According to a report published by Volza’s global export data, the total export and import shipment of blenders is 266.5K with 27928 suppliers and 37070 buyers.
• Exporter shipment units by countries are followed by China (156,538), India (24,669), and the United States (19,494).
• Importer shipment units are the United States (70,851), India (31,044), and Vietnam (20,748).
• Global buyer countries by blender shipments are the United States (4534 units), Guatemala (4227 units), Ghana (2926 units), India (2629 units), and Uganda (2408 units).
• Blender supplier countries by shipments are China (10878), India (2782), Turkey (2055), the United States (1892), the United Kingdom (1000), and the United Arab Emirates (893).

Immersion Blender Statistics

(Source: researchandmarkets.com)

• The market value of the global immersion blenders accounted for $316.14 million in 2023.
• By the end of 2028, the market will reach above $479.76 million and grow at a CAGR of 8.7% from 2023 to 2028.
• The industry’s top companies are Panasonic, Robot Coupe, Epica, Cuisinart, Breville, Proctor Silex, etc.

Blender Website Traffic Statistics

By Country

(Source: similarweb.com)

• In January 2024, there was total of blender.org site visits stood at 5.3 million.
• The United States had 17.84% of all traffic on blender.org However, it also recorded an increase in the number of visitors by 3.89 percent.
• Other countries had the following percentage of the total number of visitors and traffic: Russia = 6.17% (+29.15 percent), China = 5.2 percent (-9.77 percent), India = 3.9 percent (+2.82 percent) and Germany equals 3.46 percent (-2.33 percent)
• While the other countries together accounted for around 63.43 percent of all traffic on websites.

By Age Distribution

(Reference: similarweb.com)

• According to the Blender Statistics by the demographic state, the highest number of users observed is between 18 and 24 years, resulting in 37.54%.
• There are 33.34% of blender users aged between 25 and 34 years.
• 78% and 7.45% belong to 35 to 44 years and 45 to 54 years, respectively.
• 57% of users aged between 55 and 64 years.
• And 2.32% of users are contributing from the age group above 65 years.
• Maximum users share 67.88% and 32.12% of males and females, respectively.

By Traffic Sources

(Reference: similarweb.com)

• The highest traffic rate towards blender.org is by organic search, resulting in 55.91%.
• 07% is direct traffic, while 20.6% is from referral searches.
• Furthermore, other traffic sources towards blender.org are paid search (0.01%), Social (4%), mail (0.5%), and display (<0.01%).

Social Media Traffic

(Reference: similarweb.com)

• YouTube has the highest social media referral rate, resulting in 72.68% than other social networks.
• Reddit and Twitter contribute by 10.86% and 6.84% respectively.
• Traffic sent by Facebook is 1.97%, and Facebook contributes 1.59%.
• Other social media networks with nominal contribution shares collectively make up 6.05%.

Top Picked Blenders

• Vitamix 5200 is one of the best blenders in 2024 and is available at Amazon for $394.
• The Oster Versa Pro Series Blender is a more affordable but less durable blender that costs $280 and is available at Wayfair.
• Cleanblend blender has a powerful motor with a shorter warranty and costs $169 on Amazon.
• The KitchenAid K150 3-speed ice-crushing blender is used occasionally and is readily available at $160 from Amazon.

Conclusion

After completing the article on Blenders Statistics, time and technology have advanced the overall system in recent years. Millions of people use blenders worldwide; thus, the market size has dramatically enhanced and will grow further in the coming year.

This paper includes several types of blenders and their current segmental analyses, and all the above explanations will help you gain basic knowledge about the topic.