BeReal Statistics By Demographics, Usage, Downloads And Facts

Introduction

BeReal Statistics: BeReal is a relatively new social media platform that has gained popularity rapidly. Although this French mobile app was launched in 2019, it has now become one of the most downloaded apps worldwide. What makes BeReal unique is its real-time posting feature. Instead of posting edited or filtered photos, users get a random notification to take a quick snapshot using both their front and back cameras. Followers react by sharing their pictures instead of using emojis.

Since its release, BeReal has grown steadily; however, it remains uncertain whether it can compete with larger platforms like Instagram and TikTok. For businesses and marketers, these BeReal Statistics can help them determine if BeReal has potential as a new marketing tool for connecting with their audiences.

Editor’s Choice

• In 2024, BeReal had 16 million active users.
• Since its launch, BeReal has been downloaded 115 million times, with most of those downloads happening in 2022.
• The US has the highest number of BeReal users, followed by the UK and Germany.
• The app now has over 21.6 million monthly active users, and 2.93 million people use it daily.
• In February 2023, BeReal had 47.8 million monthly users, with 13 million logging in daily.
• By March 2023, the app had 33.3 million active users.
• BeReal Statistics stated that only 9% of active users post daily.
• In April 2023, BeReal reached 100 million total downloads.
• In the US, 55% of BeReal users are millennials.
• In Germany, 56% of users also belong to the millennial age group.
• BeReal has secured $90 million in funding so far.

What Is BeReal?

BeReal is a French social media app with the slogan “Your friends for real.” Created by Alexis Barreyat, a former GoPro employee, the app encourages users to share genuine, unfiltered moments instead of posting carefully edited photos, similar to those on Instagram.

BeReal focuses on:

• Instant Sharing – Capture moments as they happen
• No Filters – No editing or special effects
• Genuine Content – No staged or perfect posts
• Dual Camera – Uses both front and back cameras at the same time

The app’s growing popularity suggests that people prefer more authentic and genuine social media experiences. As a result, BeReal is quickly becoming a popular alternative to traditional platforms, offering a stress-free way to share everyday life.

Features Of The BeReal App

Random Alerts: “Time to BeReal”.

• BeReal sends a random notification once daily, giving users just 2 minutes to take and post a picture. Unlike other social media platforms, where people carefully plan their posts, this feature encourages genuine and unfiltered moments.

Dual Camera Mode

• When you take a BeReal photo, both the front and rear cameras on your phone turn on simultaneously. This captures your selfie along with whatever is happening around you. While you can take multiple shots, the app keeps track of how many times you retake the picture to maintain authenticity.

RealMojis (Custom Emoji Reactions).

• Instead of using regular emojis, BeReal lets users create RealMojis, which are selfie reactions. Just tap on a post, snap a quick reaction, and send it to interact with friends’ BeReals in a fun and personal way.

Memories (Private Saved Posts)

• Unlike apps like Instagram and Facebook, BeReal doesn’t have a public profile where people can see all your past posts. Once you upload a new BeReal, the previous one will be deleted. However, you can still view your old BeReals in the Memories section, which is private and only visible to you. BeReal also allows you to create a year-end video of all your posts. If you prefer not to save past photos, you can turn off the Memories feature, and each new post will permanently delete the old one.

No Followers – Just Friends

• BeReal is not about gaining followers like Instagram or TikTok. Instead, you can add friends, but you can’t see their posts unless you share your own. Even if you make your post public, the app isn’t designed to create internet celebrities.

Discovery Tab

• BeReal has a Discovery section where users can check out public posts from others worldwide. After taking a BeReal, you can choose whether to make it visible to everyone or keep it private for friends only. If you enjoy meeting new people online, you can add them as friends on BeReal.

General BeReal Statistics

• BeReal had 2.7 million downloads in the US, making it the top country for app installs.
• France ranked second with 1.68 million downloads, followed by the UK with 1.51 million.
• Italy was 13th on the list, with 127,000 total downloads.
• BeReal Statistics stated that 74.5% of all downloads took place that year.
• BeReal has collected $90 million from investors.
• Over 20 million people open the app every day.
• The app is available in English, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese, Simplified Chinese, Spanish, and Turkish.
• Ranks #13 among free social apps on iPhones in the US.

(Source: helplama.com)

• As of July 2023, BeReal was the 13th most downloaded free social media app on the Apple App Store in the US.
• This marked an 80% increase from the previous month.
• In the U.S., BeReal’s largest audience is women aged 18-24, who make up two-thirds of its user base.
• Over 70% of US men have never tried BeReal and aren’t curious about it.
• Surprisingly, men 55 and older use the app twice as much as women in the same age group.
• A UK study of 16-to 24-year-olds found that 26% of white users engage with BeReal daily.
• In contrast, 20% of Asian users and 14% of Black users use the app daily.
• Among Gen Z users in the UK, 40% said they use BeReal to maintain friendships.
• 20% use it simply as a way to pass the time.
• BeReal Statistics stated that almost 56% of Gen Z in the UK had never tried BeReal.
• Meanwhile, 55% use TikTok and Instagram multiple times daily.
• Only 16% of BeReal users open the app every day, and most use it just once per day.
• Most users spend less than 15 minutes a day on BeReal.
• 60% of Gen Z users in the UK spend 15 minutes or less daily on the app.
• By comparison, 31% spend 1-2 hours on TikTok, while 25% spend 3-4 hours on it.
• “#BeReal” hashtag is viral on TikTok.
• BeReal-related memes have also gained popularity on Twitter.
• However, 30% disagreed, showing that opinions are split.
• Bad reviews spiked by 254% in two weeks.

(Reference: influencermarketinghub.com)

• The biggest source of BeReal’s website traffic is referrals (52%), followed by search (38%) and direct visits (7.8%).
• 12% of US users have no interest in BeReal.
• A social media survey found that 12% of US respondents have never used BeReal and don’t plan to.
• Unlike Clubhouse, which had a short-lived explosion in popularity, BeReal’s growth has been steady and continuous, making its future more promising.
• BeReal Statistics stated that Instagram drives most of BeReal’s social media traffic.
• BeReal Statistics stated that nearly 80% of social media traffic to BeReal’s website comes from Instagram.
• Twitter and Facebook contribute much smaller portions.

BeReal Demographics Statistics

• BeReal’s main audience is Gen Z and Millennials from all over the world.
• Since the app is still new, it hasn’t made a big effort to grow beyond these age groups. However, recent data shows that its user base is slowly becoming more diverse.
• During its first two years, BeReal was most popular in France. Before 2022, a massive 62% of all downloads came from France alone.

(Reference: helplama.com)

• However, social media trends show that the app quickly gained popularity in other countries, including:

1. United States
2. United Kingdom
3. Spain
4. Denmark
5. Mexico

• This international growth has helped BeReal become one of the most popular social media platforms today.
• Right now, the US has the highest number of BeReal users, making up 27% of the total user base. France comes in second, accounting for 17% of the total user base.
• A major reason for BeReal’s rapid expansion outside of France is its popularity among students. Many colleges report that BeReal is now an important part of campus social life.
• BeReal Statistics stated that the app has now reached 21.6 million monthly active users, and 2.93 million people use it every day. Thanks to its focus on real, unedited moments, the app has gained massive popularity among Gen Z.
• Right now, only three countries have crossed 1 million downloads of the BeReal app.
• BeReal Statistics stated that with a total of 28 million downloads, BeReal still has a long journey ahead before it can compete with social media giants like Facebook, Instagram, and TikTok.
• However, BeReal already has a strong user base, with 21.6 million people actively using the app every month. This gives the platform a solid foundation for future growth.
• BeReal is most popular among Gen Z users in many countries.

(Source: helplama.com)

• Over 80% of BeReal users in Australia, Brazil, and France (on iPhones) are between 16 and 24 years old.
• In France, Gen Z users are 187% more likely to use BeReal compared to the general population.
• In the United States, 55% of BeReal users are Millennials.
• In Germany, 56% of users on the platform are also Millennials.
• Millennials were born between 1981 and 1996, while Gen Z includes those born between 1997 and 2012.
• This means that in the US and Germany, more than half of BeReal users are Millennials!
• This is a big win for BeReal since the United States has the largest user base on the platform. It also demonstrates that BeReal can attract users beyond Gen Z.
• BeReal Statistics stated that BeReal is more popular among women.
• In the US, 58% of users are female, while 42% are male.
• This shows that BeReal’s focus on genuine and unfiltered social media interactions may be more appealing to women.

BeReal Usage Statistics

• BeReal Statistics stated that BeReal currently has 23 million monthly active users.
• In 2022, the app experienced fast growth, starting with 920,000 users in January and soaring to 73.5 million by August.
• However, after hitting that peak, the monthly user count declined, reaching 23 million in 2024.
• As of April 2024, BeReal has been downloaded more than 100 million times worldwide. This represents a significant increase from August 2022, when the app had 28 million installs.
• In July 2022, it reached 20 million downloads compared to only 7.67 million installs in April 2022.
• BeReal sends out a daily alert at a random time, giving users two minutes to take a photo of their surroundings.

(Source: onlineoptimism.com)

• The app captures images using both the front and back cameras simultaneously. Users can’t apply filters or edits, and the app even displays the number of times a person retakes a picture before posting.
• BeReal is designed to show real life instead of the edited and filtered content found on other social media apps.
• Many people believe this makes the internet a healthier space. Plus, since there’s only one notification per day, people don’t spend hours scrolling through the app.

(Source: sortlist.com)

• This is different from most social media platforms, where only 9% of users post about their daily lives, and more than half admit their online profiles don’t truly reflect who they are.
• By December 2022, BeReal had an impressive 4.8 out of 5-star rating on the Apple App Store, with over 1 million user reviews.
• BeReal Statistics stated that on Google Play, the app holds a 4.1-star rating based on 286,000 reviews.

BeReal Downloads Statistics

(Reference: helplama.com)

• In July 2022, BeReal reached 12.8 million downloads in the US alone, making it the #1 Social Networking app on the Apple App Store.
• By August 2023, BeReal had surpassed 100 million downloads worldwide.

(Reference: appicsoftwares.com)

• The BeReal app has been downloaded the most in the United States, with 33.3 million installs. The United Kingdom follows with 10.3 million downloads.

BeReal Popularity Statistics

(Reference: oberlo.com)

• A recent study shows that BeReal’s easy-to-use design is the main reason people like it. More than 34% of users report enjoying the app because it’s simple. The second most common reason is that BeReal is entertaining, with 31% of users saying they have fun using it.
• BeReal Statistics stated that friends and social influence also play a big part in BeReal’s growing popularity. Around 29% of users say they joined because their friends use it, while 25% like seeing what their friends are doing. Staying in touch with friends and family is the top reason people use social media, with nearly 50% of users citing this as the primary reason for their online activity.
• Lastly, BeReal helps people feel connected, which is another key reason for its success—24% of users say this sense of belonging keeps them engaged with the app.

(Source: sortlist.com)

Conclusion

The primary BeReal statistics suggest that this platform diverges from traditional social media. BeReal’s focus on authenticity has helped it grow rapidly and become a leader in transforming online interactions. As more users seek authentic connections in a world that’s becoming increasingly digital, BeReal provides a space where genuine moments and genuine relationships take precedence.

The numbers shared here demonstrate that BeReal is having a significant impact and understands what today’s social media users want.