Apple Music Statistics By Demographics, Revenue, Users and Facts

Introduction

Apple Music Statistics: Apple Music was launched on June 30, 2015, and quickly gained popularity with support from many artists. In the same year, the platform reached over 11 million subscribers. Since then, Apple Music has grown to become a major player in the music streaming world, with over 90 million subscribers worldwide. This impressive number shows how popular and influential the platform has become.

In recent years, Apple Music has experienced steady growth, with a 15% increase in subscribers over the past year. This rise in subscribers highlights the platform’s continued success and its ability to attract and keep users, even in a competitive market.

Looking at Apple Music’s growth, it’s clear that the service plays a key role in shaping music industry trends and is important for market research and planning. We shall shed more light on Apple Music Statistics through this article.

Editor’s Choice

• Apple Music has over 93 million subscribers as of 2024, up from 88 million in 2022.
• The platform generated USD 9.2 billion in revenue in 2023, contributing 6.4% to Apple’s total services revenue.
• Apple Music holds a 30.7% share of the U.S. music streaming market, ranking second after Spotify, which has 36%.
• Available in 167 countries, Apple Music offers a diverse catalog of over 100 million songs and 30,000 playlists.
• Approximately 56% of users are female, and 44% are male. The service is popular across various age groups, with a significant portion of users aged 25 to 34.
• On average, Apple Music pays artists USD 0.01 per stream, which is higher than many competitors.
• The platform offers Lossless and Spatial Audio features, enhancing the listening experience with high-quality sound.
• In 2024, Apple Music introduced a 24-hour music video channel and relaunched Beats 1 Radio as Apple Music 1, expanding its content offerings.
•  In 2024, Kendrick Lamar’s “Not Like Us” topped Apple Music’s global song chart, marking his first-ever No.1 on this list.

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History of Apple Music

Apple Music is a streaming service for both music and videos created by Apple Inc. Users can choose songs to play on-demand or listen to pre-made playlists.

(Source: gadgetadvisor.com)

Apple Music was announced on June 8, 2015, and launched on June 30, 2015. New users can get a one-month free trial or a six-month free trial with the purchase of select Apple products before they need to pay a monthly subscription.

At first, Apple Music was only focused on music, but in 2016, it started adding videos. Jimmy Iovine, an Apple executive, said that the goal was for Apple Music to become a “cultural platform,” a place for all things pop culture.

Apple has been spending money on creating and buying video content, including music videos, concerts, web series, and movies.

The first version of Apple Music on iOS got mixed reviews. It was criticized for having a confusing interface but praised for its great playlists, large music library, and easy use with other Apple devices.

When iOS 10 was released, Apple redesigned the app, which was liked for its simpler design, better navigation, and focus on personal music libraries. Apple Music grew fast after it launched, hitting 10 million subscribers in just six months.

General Apple Music Statistics

• Currently, Apple Music has 88 million subscribers, and it is expected to reach 101 million by early 2024.
• In 2023, the platform earned $8.3 billion in revenue, which is an 18.57% increase from the previous year.
• By June 2023, the number of Apple Music subscribers grew by 8 million compared to the previous year, bringing the total to 88 million.
• In the United States, Apple Music had over 33 million more subscribers than Spotify and Amazon Music in 2023.

(Reference: gitnux.org)

• The average payment Apple Music makes per stream is $0.0076, which is higher than what Spotify and YouTube Music pay.
• By October 2024, Apple Music had over 100 million songs in its library. According to J.P. Morgan, by 2025, the subscriber count will exceed 110 million, and revenue will go beyond $7 billion. Apple Music offers high-quality sound with AAC-compatible streaming at 256 kbps.
• In terms of users, 56% are women, and 44% are men. Apple Music makes up 6.4% of Apple’s total revenue and pays an average of $0.01 per stream.
• Worldwide, Apple Music holds 13.7% of the music streaming market share and is available in 167 countries.
• With over 100 million songs and 30,000 playlists, Apple Music has a huge selection for its users. According to Media Research, it is the second most popular streaming service, with a 15% market share.
• Apple Music for Artists gives musicians data to track their performance and audience on the platform.
• Apple Music Statistics stated that new users can get a 3-month free trial.
• Apple Music has over 60 million subscribers around the world.
• It’s available in more than 100 countries.
• Apple Music Statistics stated that Apple Music holds a 6% share of the global music streaming market.
• Students can get a discount and pay just $4.99 per month.
• Apple Music Pay allows artists to receive direct payments from their fans.
• The family plan lets up to 6 people share one account for $14.99 per month.

Features of Apple Music Statistics

• Voice Control with Siri: You can control your music using voice commands with Siri.
• Lossless Audio: Apple Music offers high-quality, lossless sound at no extra cost.
• Personalized Suggestions: The ‘For You’ section gives you song and playlist recommendations based on what you like.
• Offline Listening: You can download songs to listen to without an internet connection.
• iTunes Integration: Apple Music works with your iTunes library to provide easy access to your music.
• Create and Share Playlists: You can make playlists and share them with others.
• Spatial Audio with Dolby Atmos: Enjoy music in spatial audio with Dolby Atmos for a richer sound experience.
• ‘Replay’ Feature: This feature creates a yearly playlist of your most-played songs.
• ‘Listen Now’ Tab: A tab that shows music recommendations based on your listening habits.

(Reference: demandsage.com)

• Live Lyrics: You can see lyrics in real-time while the song plays.
• ‘Friends Mix’ Playlist: A playlist based on what your friends are listening to.
• Follow Artists: You can follow artists and get updates on their new music.
• ‘Radio’ Tab: Listen to live and on-demand radio stations.
• ‘Browse’ Tab: Find new and popular music through the ‘Browse’ tab.
• Search: Easily search for songs, artists, or albums.
• User Profile: You can create a profile to share your music with others.
• ‘Recently Played’ Section: Quickly access the songs you’ve recently listened to.
• Smart Playlists: Make playlists based on specific moods or preferences.
• ‘Love’ and ‘Dislike’: Mark songs you like or dislike to get better recommendations.
• ‘Up Next’ Queue: Manage the upcoming songs in your playlist.
• ‘Crossfade’ Feature: Smoothly transition between songs with the ‘Crossfade’ feature.
• ‘Sleep Timer’: Set a timer to stop playback automatically.
• Home Screen Widgets: You can add widgets like ‘Listen Now’ and ‘For You’ to your iOS home screen for quick access.
• Autoplay: This feature automatically plays similar songs after your playlist ends.

(Source: demandsage.com)

• ‘Made for You’ Section: Get personalized music mixes based on your tastes.
• Shazam Integration: Use Shazam to identify songs directly in Apple Music.
• Collaborative Playlists: You can create playlists that multiple users can add to and edit.
• ‘Stations for You’: Personalized radio stations based on your music preferences.
• ‘Friends Are Listening To’: See what your friends are listening to in real time.
• ‘Time-Synced Lyrics’: Follow along with lyrics in time with the music, great for karaoke.
• Spatial Audio: A section for enjoying music with immersive spatial audio.
• ‘Sing’ Feature: This feature shows lyrics and lets you control the vocals in real-time for singing along.

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Apple Music Demographics Statistics

• Apple Music Statistics stated that 56% of Apple Music users are female.
• 44% of Apple Music users are male.

(Reference: bankmycell.com)

• According to data from 2023, a larger percentage of female users prefer Apple Music compared to male users.

• ]The largest group of Apple Music users (45%) is between the ages of 25 and 44.
• Apple Music Statistics stated that within this group, 23% are between 25 and 34 years old.
• Apple Music Statistics stated that people aged 25 to 34 and 55+ years are more likely to prefer Apple Music than other age groups, together making up 23% of users in the United States.
• However, users aged 45 to 55 are the least likely to choose Apple Music compared to other age groups.

(Reference: bankmycell.com)

• Here’s more information on the age breakdown of Apple Music users in the U.S.

Recent Developments in Apple Music Statistics

• The new Apple Music Voice Plan, a cheaper subscription designed for Siri and HomePod use, makes the service more accessible and attracts new users.
• The SharePlay feature lets users listen to music together in real-time during FaceTime calls, making social interactions easier and keeping users more engaged.
• Working with well-known artists and influencers to offer exclusive content and playlists helps bring in a wider audience.
• Apple Music Statistics stated that expanding into new regions like Asia and Africa gives Apple Music access to fast-growing music streaming markets, creating new opportunities to earn revenue.
• Better recommendation algorithms and personalized playlists based on user preferences and listening habits improve user experience and encourage people to stay on the platform.
• Apple Music’s focus on sustainability, such as being carbon-neutral and supporting eco-friendly artists, appeals to consumers and strengthens the brand’s reputation.
• Investing in original content like documentaries and music-related shows adds variety to Apple Music’s offerings, attracting subscribers who want exclusive content.
• As of July 2024, Apple Music has overtaken Amazon Music in terms of subscribers. It is now the second most popular music streaming service, behind Spotify, which has 36% of the total subscriber base.

(Source: demandsage.com)

• The addition of spatial audio and lossless audio has improved the listening experience, which could help bring in more subscribers and keep current users happy.
• Apple Music has increased its presence in live music by partnering with big festivals and events, which boosts the brand’s visibility and encourages more user interaction.
• By connecting Apple Music with other Apple services like Fitness+ and Apple TV+, the platform creates a more seamless experience, encouraging users to stay and discover other services.

 Global Apple Music Revenue Statistics

(Reference: bankmycell.com)

• In 2024, Apple Music is expected to earn $10.5 billion in global revenue, marking a 12.9% increase from the previous year.
• Since Apple doesn’t report Apple Music’s revenue separately, these numbers are estimates based on overall streaming revenue and comparisons with services like Spotify.
• Apple Music is also investing in the relaunch of Beats 1 Radio, which will now be called Apple Music 1 and will be part of Apple Music Radio.
• Additionally, Apple Music is working with Tencent Music Entertainment Group to add more Chinese content to its music library through Apple’s streaming service.

Most Streamed Artist on Apple Music

• Apple Music Statistics stated that as of 2024, Taylor Swift is the most listened-to artist on Apple Music.
• Since 2013, her songs have been played more than 70.28 million times.
• In 2023, Taylor Swift was the top-streamed artist on the platform and set a record for having the most listeners in a single year.
• A total of 65 of her songs made it to the Global Daily Top 100, more than any other artist.
• After Taylor Swift, Ed Sheeran is the second most-streamed artist on Apple Music, with 61.4 million streams.
• Other top artists in the top five include Drake (47.49 million streams), Billie Eilish (41.79 million streams), and Post Malone (36.75 million streams).
• Here is a table showing the most-streamed artists on Apple Music as of 2024.

Conclusion

In conclusion, the data about Apple Music Statistics shows how strong and influential it is in the music streaming industry. With more than 90 million subscribers worldwide and around $8.3 billion in revenue in 2022, Apple Music is a major player in the market. Its subscriber count keeps growing, adding eight million new users from the previous year. Apple Music also stands out with its payment system, offering artists $0.0076 per stream, which is higher than what platforms like Spotify and YouTube pay.

Even though it faces competition in different regions and from various user groups, Apple Music remains very strong, especially in the U.S. As a market research analyst, these numbers show how important Apple Music is in the streaming world and its potential for continued growth and innovation.