Amazon Alexa vs. Google Assistant Statistics – Which is Better?

Introduction

Amazon Alexa vs. Google Assistant Statistics – Which is Better: Amazon Alexa is a cloud-based voice service that allows users to interact with technology through voice commands. It is also a virtual assistant available on various devices, such as Amazon Echo and Echo Dot, smart displays, etc. In contrast, Google Assistant is a voice-activated AI assistant in smartphones, smart displays, and smart speakers. It manages various tasks, like answering queries and setting reminders for controlling smart home devices.

This article delves into the latest statistical analysis from several insights comparing Amazon Alexa and Google Assistant. It offers a data-driven look at their user base, global reach, accuracy, device integration, and market share in 2024 and early 2025. All the above explanations will help you understand the article better. So let’s dive into the topic to get a clear view of which is better.

Key Features of Amazon Alexa and Google Assistant

• Amazon Alexa: Voice control, information access, entertainment, communication, shopping and ordering
• Google Assistant: Voice-activated, conversational, task management, smart home control, information access, communication and app integration.

Editors Choice

• According to GrabOn reports, in 2025, more than 600 million devices will be powered by Amazon Alexa globally. Google Assistant will be integrated into over 40 million devices (Nest products, Chromecasts, and Google TVs).
• In the United States, Alexa-powered devices captured 68.2% of smart speaker user share.
• Meanwhile, in the U.S., Google Assistant is known to be the most popular voice assistant, with more than 92 million users by the end of 2025, according to DemandSage reports.
• In the virtual assistant market, Google Assistant holds a significant share of 49.93%.
• Over 80% of the time, Google Assistant gives answers based on the top three search results on Google.
• Based on performance, Google Assistant understands queries 100% accurately and answers correctly 92.9% of the time, while Amazon Alexa has an accuracy rate of 79.8%.
• According to EitBiz, Google Assistant performed slightly better in general knowledge questions than Alexa, but Alexa is better with dates.
• Meanwhile, in the voice recognition parameter, Alexa performed better in answering questions, while Google Assistant required 2 to 3 times command repetition.
• Regarding Phone calls and text messaging, Alexa is better than Google Assistant.
• In maps and navigation, Google Assistant provided a more appropriate destination, as Alexa had some issues with traffic conditions.
• The latest Global Web Index reports stated that 25% of users aged between 16 and 24 use voice search on their mobile devices.

By Market Share & User Base

• According to Global Growth Insights reports 2025, Google Assistant will hold a global market share of more than 35%, while Amazon Alexa will hold a global market share of 30%, as per Business Research Company.

(Reference: emarketer.com)

• According to the EMARKETER survey analysis, as of 2025, around 91.9 million people in the United States of America were using Google Assistant, and Amazon Alexa had 77.2 million users.

(Source: Market.us)

• According to market.us, the global smart speaker market is projected to reach USD 105.5 billion by 2033, up from USD 10.8 billion in 2023, growing at a CAGR of 25.6% from 2024 to 2033.
• Amazon reported the sale of over 500 million Alexa-enabled devices globally by May 2023.
• As of 2023, Amazon Alexa led the virtual personal assistant segment with a 37.1% market share, supported by high user engagement.
• Google Assistant has over 500 million active users globally.
• As of 2024, 69.91 million U.S. households are projected to use smart home devices, a 10.2% increase from 63.43 million in 2023 (OBERLO).
• In 2023, North America accounted for 36.4% of the global smart speaker market, reflecting early adoption of smart technologies.
• As of 2023, 35% of U.S. adults owned a smart speaker (NRP).
• In 2023, Software was the dominant component, driven by its central role in smart home ecosystems.
• In 2023, Smart Home was the leading application, supported by the rising demand for home automation solutions.
• Google Assistant is available in 30 languages and accessible in over 90 countries.
• Alexa supports 8 languages and is integrated into over 150 products across 41 countries.
• Users issue approximately 18 commands daily to Amazon Alexa, while Google Assistant processes 23 or more daily commands.
• In August 2024, Amazon announced a partnership with Anthropic to integrate Claude AI into Alexa.
• Apple plans to incorporate OpenAI’s ChatGPT into Siri to enhance its virtual assistant capabilities.

By Performance & Reliability Statistics

• Amazon Alexa vs. Google Assistant Statistics based on Yaguaru reports show that Google Assistant understands users’ commands and gives the right answer about 93 out of 100 times.
• In contrast, Amazon Alexa gives the correct answer about 83 out of 100 times.
• According to voicebot.ai reports, Google Assistant’s accuracy rate is almost 93%, while Alexa accounts for 80%.
• As PMC’s survey analysis showed, Google Assistant’s response rate remained higher than Alexa’s in health-related queries.
• Based on compatibility, Google Assistant is compatible with 50,000+ smart home devices of over 10,000 brands, while Amazon Alexa supports 140,000+ smart home products.

Furthermore, other device compatibility features of both Amazon Alexa and Google Assistant are stated in the table below:

• Depending on privacy and security, Alexa has faced several privacy concerns over the years when collecting and using voice data.
• Many reports of third-party Alexa vulnerabilities have shown that potentially exposed user information.
• Alexa has features like muting the microphone and deleting voice recordings to improve privacy and security.
• On the other hand, Google Assistant has maintained a strong reputation in cases of privacy and security concerns.
• Google Assistant allows users to review their history and delete voice records.
• Also, continuous security updates are provided to enhance security features using advanced AI, which allows for detecting suspicious activities.

By Security Updates

• According to reports published by Amazon itself, Amazon Echo 4th Gen devices will receive a software security update once in their 4-year life span by the end of 2025, while newer models of Echo will receive a software update by 2027.
• Support.google.com analysis shows that Google Nest devices have received automatic security updates for at least five years, and Google Pixel devices typically receive monthly security updates, with major updates arriving quarterly.
• Research.checkpoint.com reports stated that Amazon Alexa received more than 15+ reported vulnerabilities since 2019.
• CORS misconfigurations, Cross-Site Scripting (XSS), Skill hijacking, and unauthorised skill installation/removal are vulnerabilities available in Alexa.
• Moreover, cybersecurityjournal.info stated that since 2018, Google Assistant has accounted for more than eight reported vulnerabilities.
• Besides, vulnerabilities include malicious skill exploitation and unauthorised access through skill abuse. 

By User Demographics

Amazon Alexa

• GrabOn report analysis shows that male users of Amazon Alexa captured a share of 68.05%, followed by female users of 31.95%.

(Reference: grabon.com)

• The above graph stated that Alexa users aged from 25 to 34 years made up a share of 27.60%.
• Furthermore, Alexa users shared by other age groups are followed by 20.35% (35 to 44 years), 16.40% (45 to 54 years), 15.75% (18 to 24 years), 11.68% (55 to 64 years) and 8.22% (65+ years).
• As of 2024, the United States had captured the dominating share of Amazon Alexa, with over 70% of the global smart speaker market.
• Furthermore, Alexa usage share by other countries is Canada (63%), Australia (59%), Mexico (55%), Brazil (50%), and the United Kingdom (39%).
• The Wall Street Journal analysis shows that Amazon Alexa accounted for approximately 10,000 employees in 2024.
• Amazon Alexa usually gets good feedback, with users giving it an average rating of 4.3 out of 5 stars on Amazon.

Google Assistant

• DemandSage reports show more than 92 million U.S. people will use Google Assistant by the end of 2025.
• OC&C Strategy Consultants stated that by 2025, shoppers in the U.S. are predicted to spend USD 40 billion online using voice commands with assistants like Alexa and Google Assistant.
• According to BloggerPassion, 77% of smartphone users aged 18 to 34 use Google Assistant.
• Meanwhile, scoop.market.us claimed that 51% of Google Assistant users are female and 49% are male.
• Google Assistant is mostly used by technology, healthcare, and education professionals to assist with smart device control, scheduling, and information retrieval.
• Based on country usage share, China secured the highest share of 39.3%, followed by the United States (22.1%) and the United Kingdom (22.1%).

Amazon Alexa vs. Google Assistant Cost Statistics

• Techradar reports that the Echo Dot is available in three versions: the newest version costs USD 49.99, a mini speaker version with a clock for USD 59.99 and the kids’ special Echo Dot costs USD 59.99.
• The price of the main Echo 4th Gen is around USD 99.99, and the music-based Echo Studio (USD 199.99)
• Besides, the Google Nest Mini costs USD 49, but the Google Nest Audio costs USD 99.99.
• Google offers Nest Hub and Nest Hub Max for smart displays for USD 99.99 and USD 229, respectively.
• On the other hand, the Echo Show models’ Alexa costs are offered as Echo Show 5 (USD 84.99), Echo Show 5 Kids (USD 94.99), Echo Show 8 (USD 129.99), Echo Show 10 and Echo Show 15 (USD 249.99 each).

Advantages and Disadvantages

(Source: appventurez.com)

Overall Analysis

Conclusion

After completing the Amazon Alexa vs. Google Assistant Statistics article, Amazon Alexa is securing the leading position compared to Google Assistant.

Alexa and Google Assistant are still great options; it depends on what features matter most to you. Alexa is the best pick if you’re looking for the widest support for music and podcast apps. However, Google Assistant might work better for your needs if you live in a home where several people want to access their personal information, such as calendar events or reminders.

Go through all the above statistical analyses, which will help you understand which is better, Amazon Alexa or Google Assistant, depending on your requirements.