Amazon Alexa Statistics By Market Share And Facts

Introduction

Amazon Alexa Statistics: Amazon Alexa is a voice assistant program that Amazon created and sold. People can talk to Alexa through any device that has it built-in, such as smart speakers (like Amazon Echo), smart displays, TVs, and even glasses. Alexa is also available on smartphones, car systems, and headphones. You can also use Alexa to control smart home gadgets like lights, plugs, and sensors.

Alexa’s main competitors are Google Assistant, Apple’s Siri, and Samsung’s Bixby. We shall shed more light on Amazon Alexa Statistics through this article.

Editor’s Choice

• 6 million people in the U.S. use Amazon Alexa.
• Alexa holds about 45% of the smart assistant market.
• Alexa works on 60,000 devices and is connected to 100 million devices.
• Alexa has an estimated 66% market share in the U.S.
• One hundred million Alexa-powered devices have been sold.
• It’s expected that 130 million Amazon Echos will be sold worldwide by 2025.
• People who own an Amazon Echo spend 10% more on Amazon than they did before.
• 74% of people with Alexa screens use them every week.
• There are currently 4.2 billion voice assistants around the world, according to the latest figures.
• Siri and Google Assistant are the most popular voice assistants, each with 36% of the user base.
•  In 2020, the voice recognition market was valued at $10.7 billion.
•  Amazon Alexa scored the highest in 2020 with a rating of 110.2 points.
•  68% of people who use voice assistants agree that these tools help make their daily lives easier.
• The average voice search result is just 29 words long.
•  Nearly 46% of people using voice search do so to find local businesses every day.
• Users of voice assistants conduct 3.1 billion voice searches each month.
• 24% of Americans aged 18 to 29 own a smart speaker.

What is Amazon Alexa?

Amazon Alexa is a voice assistant technology that uses a Polish speech synthesizer called Ivona, which Amazon bought in 2013. It was first introduced in Amazon’s Echo smart speaker, including devices like the Echo Dot, Echo Studio, and Amazon Tap, all developed by Amazon Lab126. Alexa can help with tasks like voice commands, playing music, making to-do lists, setting alarms, streaming podcasts, reading audiobooks, and giving live updates on weather, traffic, sports, and news. It can also control smart home devices like lights and plugs.

You can add more features to Alexa by installing “skills,” which are additional functions created by other companies that are similar to apps. These can include weather updates or extra audio options. Alexa uses speech recognition, natural language understanding, and other forms of AI to do these tasks.

(Source: keywordseverywhere.com)

Most Alexa devices let you wake them up by saying a special word like “Alexa” or “Amazon.” Some devices, like the Amazon mobile app or Dash Wand, need you to press a button to start listening. However, certain phones let you say commands like “Alexa, go to bed” or “Alexa, wake up.”

By November 2018, Amazon had over 10,000 employees working on Alexa and its related products. By January 2019, Amazon had sold over 100 million Alexa-enabled devices.

In September 2019, Amazon launched many new devices, breaking records in the smart home market. Some of these included the Echo Studio, the first smart speaker with 360-degree sound and Dolby sound; an Echo Dot with a clock; a new third-generation Echo, the Echo Show 8, the Echo Flex (a plug-in device), Echo Buds (wireless earphones), Echo Frames (smart glasses), and Echo Loop, along with updated versions of the Echo Show.

Amazon Alexa General Statistics

• It makes up 70% of all smart speaker sales in the U.S. Even though Siri is a famous voice assistant, Amazon Echo and Alexa have recently become more common in homes.
• Sales are increasing, and many other devices are now working with Alexa because it’s easy to use with other software. This could be because of its lower price, features, and compatibility with many devices.
• About 51% of Amazon Echo users place their device in the kitchen, making it the second most popular place after the living room.
• Voice assistants are most helpful when your hands are busy, like when you’re cooking, so people often use Alexa to set timers, play music, or follow recipes while cooking.
• The two most common things people ask Alexa to do are set timers and play music.
• This shows that Alexa is used for simple tasks, especially in places like the kitchen or living room.
• Most Echo owners are between 18 and 29 years old, making up 24% of users. Another 20% are between 30 and 44 years old.
• This suggests that voice assistants are popular with younger people who are familiar with tech gadgets like smartphones and tablets.
• 43% of teens say Amazon is their favorite website. Since many Alexa users are young, this shows Amazon is very popular with younger people.
• This group is likely to buy Alexa devices like the Echo.
• More people now search for products on Amazon rather than Google. From 2015 to 2018, Amazon’s share of product searches grew from 46% to 54%, while Google’s dropped from 54% to 46%.
• Amazon is now the go-to place for checking out products and prices.
• Only 2% of Amazon Echo owners have bought something through Alexa. Even though voice assistants are advertised as a way to shop, most people still want to see products before buying.
• However, Alexa is still used to checking on orders and finding deals online.
• 20% of Alexa owners use the assistant to find discounts or track their online purchases.

(Source: voronoiapp.com)

• While people aren’t buying directly through Alexa yet, they use it to help with shopping, especially to find sales or check on their orders.
• 85% of people use voice search to pick items that Amazon suggests. Since Amazon is the leading place to search for products, people trust it when making shopping decisions.
• In a digital assistant test, Alexa answered 61% of questions correctly, ranking third behind Google Assistant (86%) and Siri (79%).
• Google Assistant is more accurate because it gets search results from Google, while Alexa uses Bing.
• Over 100 million Alexa devices have been sold. This shows there’s strong demand for Alexa, and Amazon is continuing to improve the platform to meet users’ needs.
• Alexa has told more than 100 million jokes and sung “Happy Birthday” millions of times. These fun features give Alexa a more friendly and entertaining personality, making it more enjoyable to use.
• Alexa is now installed on over 28,000 devices worldwide. This is a big jump from just 4,000 to 5,000 devices in early 2018, mainly because third-party companies are adding Alexa to their products.
• When Alexa first launched in 2014, it had 130 skills.
• By December 2018, that number had grown to 80,000. These “skills” are like apps that let Alexa do more things. The team also improved Alexa’s ability to understand requests and give better answers using machine learning.

Alexa Market Share Overview Statistics

• Around 10,000 people at Amazon are focused on improving Alexa and Echo products. They mainly work on making Alexa smarter using machine learning and enhancing the data models.
• Other teams focus on giving Alexa a more personal touch.
• 33% of adults in the U.S. say they don’t buy smart speakers because they are worried about the devices recording their conversations.
• This concern has grown over the years—back in 2018, only 16% of people felt this way. As more people worry about privacy, it’s affecting smart speaker sales.
• Alexa now has over 77,000 skills in the U.S., 37,000 in the UK, 34,000 in India, and over 25,000 in both Australia and Canada.
• The increase in skills is linked to the growing number of Echo users in these countries.
• In the last two years, the number of new Alexa skills being introduced has slowed down.
• This suggests that developers are less interested in creating new features for Alexa.
• Amazon has announced that there are now over 100,000 unique Alexa skills across the globe.
• Even though fewer developers are creating new skills, Amazon has been encouraging them to focus on making higher-quality skills rather than just increasing the number of skills.

(Source: market.us)

• Amazon has expanded its developer rewards program to countries like India, Australia, and New Zealand. However, in the U.S. and UK, the reward payouts have been reduced.
• This change is meant to motivate developers to add in-skill purchases, like one-time game packs or subscriptions, to earn more money.
• This year, Alexa is expected to have 34% of the global market share, while Google is predicted to have 43%.
• One reason for this is that Google Assistant handles web-based queries better, while Alexa mainly uses Wikipedia for general knowledge.
• The number of smart speaker owners in the U.S. is projected to reach 66.4 million, which is about 26.2% of the population.
• This is a 40% increase from 2018. In the same year, Amazon led smart speaker sales with a 67% market share, although Google Home is catching up.
• Experts believe Amazon Echo and Alexa will remain the top choice in the U.S. smart speaker market through 2021.
• Around 70% of U.S. smart speaker owners are expected to use an Echo in 2021, while Google will have about 32%.

Alexa vs Google Home vs Siri Statistics

• A comparison between Alexa, Google Home, and Siri shows that Google Home is the best at answering questions, with 93% of answers correct. Siri answers 83% of questions right, and Alexa answers 80% correctly.
• More recent tests show that Alexa may be better than Siri at answering questions, but Google Home is still the leader.
• Siri is great for tasks like sending messages, playing music, and adding events to your calendar.
• 52% of people use voice search while driving. 65% of people aged 25-49 use their voice assistants every day. 27% of people use voice search on their phones.

(Reference: botpenguin.com)

• On average, a voice search result is 29 words long. In 2022, about 123 million people in the U.S. used voice assistants, which is slightly down from 132 million in 2021.
• Searches for specific keywords are typically 52% faster than other types of searches.
• Only 1.71% of the search results show up in the title tags when using voice search.
• Alexa, Google Home, and Siri reflect the strengths of Amazon, Google, and Apple in terms of technology. They can all do similar things like set reminders, play music, and control smart devices, but they differ in how well they understand voice commands, what services they offer, how well they connect with other devices, and how they handle privacy.
• Amazon Echo is one of the most popular smart speakers, making up about 70% of all smart speakers sold.
• Google Home and Siri-powered devices are also common, as Google Assistant comes on most Android devices, and Siri is built into most Apple devices.
• Alexa is better at connecting with smart home devices than Google Home and Siri.
• Google Assistant supports over 50,000 smart devices, but about one-third of Alexa’s devices also work with it.
• Siri has fewer connected devices because Apple is newer to the smart home market, with around 600 devices supported through Apple’s HomeKit system.

Conclusion

To sum up, Amazon Alexa has become a major player in the smart assistant market, with strong growth and wide use. While Google Home is still the best at answering questions accurately, Alexa continues to improve and is very compatible with many smart home devices. The growing number of Alexa users, including more households and people using voice search, shows how helpful it is for tasks like setting reminders, playing music, and controlling smart devices.

As Alexa keeps expanding its reach, its ability to work with more products and services makes it a strong contender in the future of voice technology. We have shed enough light on Amazon Alexa Statistics through this article.