Talking Window ad campaign on German trains


“Mirror, mirror, on the wall, who is the fairest of them all?” Fairy tales in the past certainly do have a kind of charm about them, and little kids will believe just about anything – including a princess who can feel a pea that is located underneath plenty of mattresses, or a talking mirror as illustrated in the opening sentence, or a princess with extremely long hair that doubles up as a rappelling rope for her Prince Charming. Perhaps a modern day equivalent of something that is inspired by fairy tales would be the Talking Window ad campaign, a concept which was developed by ad agency BBDO Germany on behalf of Sky Deutschland, a broadcaster.

The whole idea of the Talking Window is this – BBDO Germany hopes that it could be yet another interesting ad placement move, where ads will be transmitted to those who lean their heads against the window of a train, as sound will appear as it it comes “from inside the user’s head”, and this is achievable thanks to the wonders of bone conduction technology. Bone conduction basically transmit sound to the inner ear through the method of passing vibrations through the skull.

Needless to say, this particular ad idea has already raised a fair number of questions and is a controversy all on its own. Some people think that this is a violation of a person’s right to rest, and frankly, I do agree with that assessment. Not everyone is rich enough to be chauffeured around, and some of us do not even have enough dough to buy our own rides, hence having to rely on public transport like the train. After a particularly hard day at work, leaning one’s head against the window to get some much needed shuteye, or simply to check out the view, is one of life’s little pleasures, and to have that personal time and space violated by an advertisement is not the ideal idea of relaxation to say the least. What do you think?


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