Moosejaw’s catalog and X-ray App bares…some

by Mark R

I have been excited about augmented reality since I first saw it at CES three years ago, but I did not think of this use. Moosejaw’s new catalog has a feature that allows the user to look at the models in their underwear with a smartphone app.

I tried this out, just to see if it would work, and it does. By the way, I told my wife that I was doing this. All that is required is to download the free app from Apple’s App Store and the Android Market. The catalog is available in print form, or it can be viewed online on the MooseJaw website.

I have to admit that I never heard of Moosejaw before, but they apparently make some quality winter clothing. I am guessing that this X-ray catalog is really going to get them more publicity.

Does anyone know if Moosejaw is the first one to try something like this with augmented reality? Just to let you know, the X-ray pictures from the Moosejaw catalog are lingerie only, but it would be very easy to create more revealing shots.

I totally can see this being one of those things that parents’ groups try to boycott. Get ready for some controversial headlines!


Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

2 reviews or comments

Dedy Elfika Says: March 1, 2012 at 2:02 am

Wow…so i can see “it” ? 🙂

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