Research In Motion says “Sorry” with free premium apps

If you are a BlackBerry user (or one who follows tech news rather closely), you would definitely have heard about the BlackBerry outage that happened for a good three days or so across different continents throughout the earth. I am not quite sure just how many businesses were disrupted in terms of communications, especially companies that issued BlackBerrys to employees as the standard communication tool of choice. Were you affected? I can just imagine the amount of frustration that you had, but nice to know that everything is back up and running now – with Research In Motion (RIM) being man enough to say “I’m sorry.”
Of course, apologies mean nothing if there is no action to show off the feeling of remorse, and I must say that I am quite impressed with RIM as they announced that they will be making available a selection of premium apps that are worth more than $100 in total for free. These apps will be released to customers in the coming weeks via the BlackBerry App World route, and will be up there for download until the last day of the year.

RIM Co-CEO Mike Lazaridis played his cards right, saying, “Our global network supports the communications needs of more than 70 million customers. We truly appreciate and value our relationship with our customers. We’ve worked hard to earn their trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect, today and in the future.”
I guess since all work and no play makes Jack a dull boy, it is rather nice to see a fair number of games being made available for free in this effort as well. Just start checking out BlackBerry App World from October 19th onwards for titles such as Sims 3, Bejeweled, N.O.V.A., Texas Hold’em Poker 2, Bubble Bash 2, Photo Editor Ultimate, Pro, iSpeech Translator Pro, Drive Enterprise, Nobex Radio Premium, Shazam Encore and Vlingo Plus.
Not only that, if you happen to be an enterprise customer of RIM, you will be on the receiving end of a month of free Technical Support. As for current customers, the good news does not end there – as you will be given a complimentary one month extension of your existing Technical Support contract. Those who do not have a Technical Support contract will see a one month trial of RIM’s BlackBerry Technical Support Services – Enhanced Support being offered – for nothing. Life’s so much sweeter now, ain’t it?

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