This is the Plick, and they are a building block toy that are quite electronic. Similar to the Lego Mindstorms NXT, Plick allows the user to build mechanical toys like a functional robot.
You can watch a video of it after the jump, and you can see that it has these stretchy connector things for powering engines and sensors. The stretchy connectors act as rubberbands so you can strap them to all kinds of things.
For example, the Plick bricks (for lack of a better word) include an engine that spins like a propeller, an LED light, a sound sensor, distance sensor, and much more, I’m sure. These different bricks can be linked together to create all kinds of contraptions. It is a great way to teach about how electronics work.
I don’t know how hard it is to learn this particular toy, but it definitely beats Lego as it can work with more than just its own brand of brick. After all, the video shows the Plick can be strapped to wooden toys, for crying out loud!
So far, there isn’t any word on when the Plink will be released to the market. Considering the building block competition it has, I hope that it has a lower price.