Sony Smart AR brings integrated Augmented Reality to the masses

Sony’s Smart AR will deliver integrated Augmented Reality to the mass market, where it is capable of capturing visuals via a device’s camera (a smartphone is a good example), where this technology will allow additional information to be displayed on the device’s screens including virtual objects, in addition to images and texts which cannot be identified by visual perception alone.
The technology will make use of the markerless approach, where you will not need any special markers such as 2D barcodes. The camera will capture the object, where it is quickly recognized and can be tracked at high-speed along with the movement of the camera, with all of it displayed over the actual 3D space.

AR technology has been around for quite some time already, but interest in it has picked up again recently, where it will see new applications in advertisements, promotions, games, and information searches. Sony did have their first foray into AR research all the way back in 1994 with two-dimensional barcodes recognition (marker approach), and in 1998, they came up with the VAIO “PCG-C1” personal computer range that were equipped with software which automatically recognized ‘CyberCode’.
Smart AR technology will merge object recognition technology (markerless approach in which no special markers are required) for recognition of general objects including photos and posters, relying on Sony’s own proprietary 3D space recognition technology. This technology is capable of facilitating the expression of AR information over an extended space, hence resulting in a dynamic, large-scale AR experience.
In addition, all information can be acquired or navigated through the simple touch of the AR information which is splashed across the smartphone’s (or relevant device) screen, hence ending up with an intuitive and seamless user interface that is unique to Smart AR.
Sony hopes to continue experimenting with Smart AR technology, hoping that services and business applications such as advertising and games will be able to achieve added value in the long run. What are some of the implementations of AR that have you impressed?
Press Release