– Share the Moment


First there was Twitter for instantly gratifying text-based communication, but now there is Tout… delivering the same instant gratification, only this time, via video, So let’s call it “instant visual communication.” The ability to update your Facebook friends and Twitter followers with short video status updates that can be captured with your smartphone.

Each “Tout” is a short smartphone video of around 15 seconds or less, and provides a new, streamlined way to connect, communicate, update status and engage with friends and followers. Seeing is believing… and a whole lot more fun than reading.

“Some moments in life just can’t be reflected in text.  Tout delivers “life as it happens” in full-motion color and sound, as opposed to ‘life as it’s written in 140 characters or less,'” explains Tout founder and CEO Michael Downing.  “Not everybody has witty and well-crafted writing skills to express themselves in blogs or Tweets, but we all have unique visual perspective and, these perspectives will be the basis of a new form of conversation and storytelling moving forward.”

The Tout application is already available for free download at the iPhone App store, and once downloaded enables users to point, shoot and share short, real-time “video status updates” with friends.  At the Tout website, users can follow family, friends and people with shared interests and also get real-time updates as they “Tout” moments from their lives. This is either going to be really fun, or really, really scary. Let’s face it, there are just some things you will never be able to “un-see.”


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