Roadside Assistance that Finds You, even if You Don’t Know Where You Are


Mobile location technology is playing a new role in the evolution of emergency roadside assistance, thanks to an innovative location-based solution developed by AT&T and Road America, the well known roadside assistance provider. In partnership with researchers at AT&T, Road America has developed a GPS technology solution for pinpointing breakdown locations in seconds, even if you have no idea where you are.

Previously, drivers needed to have GPS units installed in their cars to be located in the event of an accident or roadside breakdown, but a new solution offered by Road America is bringing this important safety feature to any basic cell, landline or smartphone on any network. Sure, we had telematics device’s like Onstar, but it was only available on GM vehicles… so it left other stranded travelers relying on “well, there’s a big brick building, it looks like a school, with a truck parked in front… I’m around the corner from that.” Not exactly the pinpoint accuracy I’m looking for on a stormy night with a broken car.

Road America developed LocateMe Service® to help capture vehicle breakdown locations for customers calling from any wireless or landline communications device. This innovative, cross-carrier offering helps dramatically improve the speed, accuracy and efficiency of locating a customer’s disabled vehicle.

“When developing this solution our goal was simple: find a way to quickly and accurately locate disabled vehicles by using the technology drivers often already have on them – cell phones – and we needed to be able to do it regardless of which carrier they were on,” said Dennis Fantis, president of Road America. “We teamed up with AT&T to create this revolutionary offering so we are now better equipped to respond to emergency assistance calls with greater reliability and speed, ultimately enhancing our ability to keep customers safe on the road.”



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