I have seen the future, and it’s a flippin’ glowing box of Honey Nut Cheerios

by Mark R

This is why I go to conferences like CTIA Spring 2011. You never know when you are going to see a flippin’ glowing box of Honey Nut Cheerios.

I realize that this photo here only does it some justice, but each area of the box glows in succession. The logo glows, then the Honeynut bee, then the cereal. It’s like a neon sign on Times Square.

How is this miracle done? Through the miracle of Qi. We have talked about it before Energizer’s Inductive Charger, and what you are seeing here is a box put on a powered platform so it will glow.

This technology was brought about thanks to Fulton Innovation, and it is definitely impressive. I spoke to a lady at the booth who said that “it’s like Minority Report”. She’s referring to a scene where Tom Cruise eats out of a cereal box that has this animated jingle playing out on the box.

In case you are wondering, there is cereal in the box, and this technology is not as expensive as you might think. According to the representative that I spoke to, the trick involves special ink, which can be done “for pennies”.

I don’t know about you, but I’m not certain if I’m looking forward to a future where all the packages at a retail store are glowing. Someone really wants to see a future where the aisles of a supermarket are like the neon lights of Broadway.

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