Digital License Plates with Pop Up Ads? – Really?


A San Francisco based company is on the brink of making big news with SMARTPLATES, a high tech digital license plate that functions as a regular plate while the vehicle is in motion but if the vehicle stops for 4 seconds or more, like when you’re at a red light or stuck in traffic they will make the delay so much more pleasant by accosting you with advertisements or important news and information.

California, the first US state to consider such plates in order to decrease the ever expanding $19 billion dollar deficit will require potential advertisers to apply directly to the California Department of Motor Vehicles.

A bill is currently in the state assembly that, if passed will pave the way for for this new technology to be studied for safety and effectiveness, even the California State Highway Patrol will be consulted, at the manufacturers’ cost, to determine their viability.

It seems that other states are researching the feasibility of sprucing up the back of our beloved cars and the income stream they may, or may not represent, so digital license plates really could be the wave of the future.

It could be useful, I suppose, in broadcasting Amber Alerts or maybe the cops can broadcast a message to a felons plate and make it flash “most wanted” or “this car is stolen” okay, probably not, the whole thing just sounds dumb, which means it will probably not happen, right?

4 reviews or comments

Marlon Rodriguez Says: November 4, 2010 at 1:55 pm

Can you say accident? Bad enough people bitch about texting or having a LCD movie playing in front of driver to distract driver- what the fuck you think will happen with drivers behind being distracted by spam plates?

Irish Californian Says: November 4, 2010 at 2:04 pm

Unfortunately, people are going to want to steal them.

Har Says: November 10, 2010 at 7:33 pm

Plate of spam, anyone?

Lucas1 Says: January 29, 2011 at 12:51 pm

San Francisco based company

The company should realize that this product is illegal to use in their/my state.

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