Sony Ericsson Xperia Pureness in the US


xperia-purenessFolks living Stateside have plenty of cellphone options to choose from, that’s for sure. Well, with a myriad of cellphone operators as well as handsets available, one is spoilt for choice, and it doesn’t help that Sony Ericsson has just released their Xperia Pureness in this part of the world – touted to be the first handset in the world that comes with a transparent liquid crystal LCD screen. Not only that, it also boasts ground-breaking miniaturization technology in the battery, memory card and antenna for one truly jaw-dropping handheld. Folks living in the US can pick this up via Saks Fifth Avenue online ( and Sony VIP Shopping Service. Just make sure that you have at least a grand in your bank account to spare, considering the Sony Ericsson Xperia Pureness retails for $990.

The Xperia Pureness has a rather aloof marketing presentation, where it is touted to offer “an alternative approach to life in the complex, digital age by refining the mobile phone to its most essentials functions – Talk. Text. Time.” We’re not too sure just how alternative your lifestyle is going to get apart from obtaining envious glances all around whenever you pull the Xperia Pureness out of your pocket, but hopefully Sony Ericsson will get its basics right – which are, talk and text. Aesthetically, this phone is extremely appealing, boasting hidden keys that light up only when touched, coupled with subtle illumination to indicate call and message notification.

Apart from that, you know you’re living it up when the new Sony Ericsson Xperia Pureness comes with the Pureness concierge service. This is the only truly localized global concierge service in the world, where members are supported from all walks of life via a 24 hour service in cities globally for virtually any kind of need. It does make us wonder just how much lazier one has gotten over the years. True, technology has made life more efficient, but we’re not using the saved time to attend to other more important things, instead of just looking around for opportunities to do more.

Press Release

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C Says: December 23, 2009 at 2:04 pm


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