Circuit City to Re-launch

by Mark R

circuitcity-620x214Yeah, that whole worldwide financial crisis has bankrupted a lot of businesses, and I, like many others, was completely shocked that Circuit City, one of the most well-known tech retail businesses in the world, was one of them.

It would appear that Systemax, the owner of CompUSA, has acquired Circuit City’s brand name on May 19th. It would also appear that the company wants to relaunch. At least the website aspect, for now.

If you go to the official website, you will see Gilbert Fiorentino, chief Executive of the Systemmax Technology Group tell all about it. Actually, the video is merely a placeholder “for a day or two” before they can get the official site in. So don’t be surprised if you go to and find Circuit City completely up and running. If you want to see the video for yourself, I have it available here after the jump.

Fiorentino has promised that the site will be new, but it will still have a little of the old. Buzzwords such as “amazing pricing”, “same-day shipping”, and “world class customer service” are being thrown around.

By the way, did you know that Circuit City has been in business for 60 years? That’s what the placeholder website tells me. In all honesty, I didn’t even know we had consumer electronics for that long. I wonder if they meant to say that Systemax has been in the biz for 60 years, because this placeholder site also says that Systemax Inc. (NYSE: SYX) has been in business since 1949.

By the way, the video of Fiorentino comes to a weird end. It’s like he was going to say more, but then it quickly cuts to a conclusion.

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One review or comment

FormerEmp Says: May 22, 2009 at 9:53 am

They are quite right in saying that Circuit City had been around for 60 years.

The store started as Wards in 1949 and switched over to the Circuit City brand name in 1984.

So yes, Circuit City had existed for 60 years.

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