To protect themselves from copyrights, The Simpsons called the Apple store a “Mapple store”, substituted “My” for every “i” on the most well-known Apple products, and even had an appearance by Steve Mobs (do I need to explain the joke here?).
Since a picture says a thousand words, I definitely invite readers to check out a clip of the episode (“Mypods and Broomsticks”) after the jump. What the clip doesn’t show is when Lisa gets her first MyPod bill that is over $1,000.
Most of the other jokes from the clip should ring with familiarity with Apple iPod (Mapple Mypod) owners. Also when the Comic-Book Guy runs up to the giant screen of Steve Mobs and hurls a sledgehammer is a clear reference to Apple’s “1984” ad that you can watch here.
Granted, the entire episode, which you can view here on Hulu, is not about Mypods, Mapple, or Steve Mobs, as it is more of a secondary plotline. The actual plotline is about Bart making a Muslim friend and Homer suspecting that this new friend’s parents are terrorists. This subtle commentary on post 9/11 intolerance seems a little too late, but their Mapple satire seems timely. Who knows when satirizing Apple will become dated?