Order Pizza through the TiVo

by Mark R

Have you ever seen an ad for pizza on television, and immediately wanted to order one from delivery right away? Fortunately (and unfortunately), TiVo has found a way for you to give into that impulse.

Here’s how it works: a Domino’s Pizza ad will play, and then all the viewer needs to do is use the remote to select it. You can then access an on-demand ordering screen, similar to the one used by Fandango or Amazon.com. I imagine that there will be some selection of size and toppings, and the pizza should arrive at your door within a half-hour.

This is the first time that ordering pizza via the television has ever been offered, and Domino’s vice president of marketing, Rob Weisberg, is especially proud of this new achievement.

I have to admit that this has got to be one of the most ingenious ways to market product based on consumer impulse. However, it certainly makes it one of the best ways to keep a consumer on the couch. The only time he or she needs to get up is to “get the door, it’s Dominos”. So ask yourself, is this a good thing or a bad thing? Chime in on the comment section and let us know what you think.

By the way, you will have to pay in cash, as there is no credit-card setup on the program.


2 reviews or comments

Tim Says: November 17, 2008 at 2:25 pm

One can’t label many things as exclusively bad or exclusively good.

A family, watches this advertisement on the tivo for pizza and orders it. It’s the first time they’ve had pizza in a month. Absolutely nothing wrong with that, said pizza is consumed in moderation.

On the other side of the coin is your apparently average lethargic lard ass American who is ordering said heart-attack inducing pizza for the third time today.

Like just about everything else in this world, it’s the idiocy of the consumer that causes the problem.

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