Take a photo, ID a logo, go to website

by Mark R

I just got finished reporting on some new augmented reality that uses books, and I have discovered another type of interesting technology that isn’t really augmented reality by definition, but it is just as cool.

See this nice-looking model in this picture? You don’t have to be a detective to notice the odd looking logo on her back. Apparently, if you have a specially upgraded camera, you can take a picture of the logo, then you can upload the logo onto the Internet, and you’ll be instantly transported to a certain website.

This website could be a Myspace or Facebook profile, personal blog, or any URL that the logo is programmed to go to. This concept is under the work by a company known as W-41, and it has a long way to go before you can take a picture of everyone’s personal logo and identify them on the Internet.

For example, the logos can only be photographed by certain types of cameras, and I’m guessing the average cellular phone just won’t cut it. Also, the T-shirt with logo is priced at $50, which is a little high for the average tee. Perhaps that price includes the individual logo itself, which hopefully you can design.

You have to admit the concept is valid, unless you don’t want people to know your personal information. For a lower price, you could probably buy a T-shirt with your personal website or e-mail address on it.


4 reviews or comments

pechorin Says: October 30, 2008 at 12:08 am

am i the only one who thinks this will be more used by fat freaky people to announce their blog than young hot chicks to give us their telephone number?

Picasso Says: October 30, 2008 at 8:22 am

Just senseless. Unless your a detective and need to find out deep personal data on someone or a company your trying to locate, this gadget is a waste of time, money and just plain dumb to have. Good luck on the company trying to sell this technology, there’s already face detection programs and very similiar software to match images so logos are also included… Just plain stupid to have this for the average Joe because they won’t be using at all if any during their entire life. You can find anything by just the name and googling it.

Picasso Says: October 30, 2008 at 8:26 am

Yeah, hot chicks will NOT be giving their number with this technology LOL! I still prefer the old fashion method, walking up to the pretty lady and starting up a conversation which is a lot better then talking to your fucken computer with no heart or feelings. We’ve become to dependant on technolgy and are slowly becoming robots with no feelings or heart and we wonder what the hell is going on that there is no more compassion in this world- oh gee I don’t know why huh?

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