Belkin does its bit in fight against cancer


belkin-susangkomen.jpgCancer is a scourge that knows no boundaries, and it does not discriminate against race, religion, creed, the rich, and the poor. It makes no distinction among men and women, and is one deadly disease that is often diagnosed with dread. For the ladies, breast cancer is definitely one of the major killers worldwide, and over the years plenty of charities have been set up to bring hope and care to breast cancer patients all over the world. The Susan G. Komen for the Cure is one of such non-profit networks where breast cancer survivors and activists rally around victims to give them hope, and Belkin is doing its part to support the foundation with a new range of “Hope” iPod cases that come in pink.

Each time you purchase a new pink “Hope” iPod case, you will be contributing a certain amount to the foundation, $2.50 to be exact. Belkin aims to make good on their promise with a minimum $225,000 being donated no matter what the outcome of its sales are. According to Mark Reynoso, Belkin’s senior VP of sales and marketing, “The cases not only celebrate the active lifestyles of women, but their empowerment and their strength. Studies have shown that exercise is a key component to fighting breast cancer. Our new cases for iPod help financially support the cause while promoting this healthy lifestyle.”

Here’s a little history lesson for all – Belkin first launched its “Hope” iPod cases earlier in May with two flavors to choose from, Remix Metal and Sport Armband. To date, there will be five cases in total, including the Statements folio case for iPod nano, Pocket Blues denim case for iPod nano, and the Slim Fit for iPod nano. Each of these will retail for $24.99, and if you just picked up the 3G iPod nano, you’re out of luck.

Source: Digital Trends

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