New Insignia PMPs – Pilot and Sport

by Tiago

Insignia Pilot

Two days ago, all the attention was on “Beat Goes On”, Steve Jobs, and the new Apple products and services, but today is just another day in the gadgets world. Therefore, it is time to present 2 new portable media players from BestBuy.

The Insignia models have been on the market for quite some time, but I bet they aren’t popular, at least for the masses that only go for iPods, Zunes, and Zens. The reason for this unpopularity might be related to BestBuy itself and the stereotypes that people create about the store and its type of customers. Am I right? Or no?

But I digress, so getting directly into the main subject – Sport and Pilot – are the cool names of the new Insignia players.

  • Pilot – with capacities from 2GB to 4GB, and a 2.4″ TFT display. It can play a good deal of audio files, such as: MP3, WMA DRM, WMA Pro, OGG, Audible, and more. Also plays video in two formats: MPEG-4 and WMV.
  • Sport – same storage capacity as the Pilot, but with a smaller 1.7″ screen. Supports almost half the audio files than the Pilot does, and only plays at 15 frames-per-second, while the Pilot goes for the normal 30 FPS.

Insignia Sport
Similar features on both devices include the same battery life of 25 hours for audio (no information available for the video), FM tuner, expansion slot for SD or microSD memory cards, and Bluetooth connectivity.

– Insignia Sport – $99 (2GB) and $119 (4GB)
– Insignia Pilot: $139 (2GB) and $189 (4GB)

Product Page

Source: AnythingButiPod

Guest post by Tiago of Gadgetizer

5 reviews or comments

Sirocco Says: September 7, 2007 at 3:55 pm

Exactly what is the “stereotypes that people create about the store and its type of customers”?

Tiago Says: September 10, 2007 at 9:45 am

Sirocco, instead of BestBuy take Walmart for example. Don’t you think there are stereotypes created based on the store and customers? What is the target-market of Walmart? Who goes there? Etc…

PS – I’m not hating on BestBuy, Walmart, or the people that use those stores. Just stating the obvious 🙂

Sirocco Says: September 10, 2007 at 5:10 pm

I still don’t know what you mean. There are several of all of these stores in my area, by Washington, DC. The clientele at the Target in one location is completely different from the clientele at another, which blows your theory of “target market”. And aren’t these “big box” stores so successful because they target…everyone? I frequent all these stores, at various locations, and I see the entire cross section of humanity. It seems likely that you live in a “bad neighborhood” and incorrectly assume that the people who shop there represent some so-called “target”. Hasn’t everybody been to Target at least once? Or Best Buy, etc? They sell stuff everybody wants, not just “some” peple. These stores have general merchandise, stuff that everyone needs, like Sears. It’s not as if we’re talking about a pool parlor or head shop, or store that sells products for swimming pools. Anybody who lives near a Target or Best Buy or Walmart goes into it occassionally.

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