If brand name and a high social standing isn’t on your list of wants, chances are you’ll be able to get along just fine with NHC’s Ecolong DAP (1GB) that has an impressive battery life of up to 85 hours on a single AAA battery. That’s continuous playback time we’re talking about here. Supported formats include the all pervasive MP3 and non-DRM WMA. The standard issue model retails for approximately $43 while the camouflaged model depicted here is going for $51. At least it won’t break your heart if you accidentally lose this.