Dell 2.0 coming soon

by David


Dell is probably as well known as Apple or Microsoft in the personal computing business. Equally as well known is the fact that it is impossible to buy a Dell machine from the stores, second hand excluded of course, yet this has somehow had a double effect. 1. By making buyers go direct, there is a sort of exclusivity about the company. And 2. Not being available in stores has probably harmed the company by missing out on sales, people are unable touch and feel the machine, and some people like to do that.

In order to for the company to gain more sales, they are in need of different markets to offer the machine in, this can mean taking many different avenues, one of which must include opening up the availability of the Dell product in the stores and thus reaching out to a different range of customers. However this would mean for the company that thrives on direct sales, relying on outside people to sell the product that has made the company so large and successful. So there is an argument for both cases and Dell need to decide if they are to compete directly on the shelves of the stores with other brands or stay as a direct sales organization.

Since being restored as CEO of Dell back in January, Michael Dell has been looking for ways to strengthen the company, this has to be done by offering alternative solutions i.e. operating systems and product availability, we have seen effort being put into offering an open source operating system by the company, even though there has been some problems. The next move will be to see Dell computers available from a variety of other channels, how this will transpire we will just have to wait and see, but there has been some words from the CEO in respect of this matter, which shows that the company are thinking very seriously about the future of the distribution of Dell computers.

Will we ever see Dell in the stores? I don’t think so just yet. There are many other possibilities to explore before Dell enters the open marketplace, but you never know.

Source [Info World]

4 reviews or comments

Damian Says: May 2, 2007 at 6:22 am

Something most people don’t seem to remember is way back in Dell’s infancy, they use to offer their product in store. I was a salesman at CompUSA back in ’92 and we carried two models of Dell computers. They were both extremely high-priced ($1999,99 and $2999,99) for top-end 386 and 486 systems. Obviously they didn’t move very well since they were being offered right next to low cost Packard-Bell and in house branded Compudyne computers.

EEJ Says: May 2, 2007 at 7:01 am

Wow, I’m starting to feel like a comment spammer….

I think it would be great if Dell could work out a middle-solution for this.

They will obviously lose their margins if they start building machines to general specifications and filling warehouses with them, but they do need to give people a way to check out their products before purchasing them.

I propose they build demonstration models for retail outlets, so for instance, one each of the different desktop and laptop models they offer, each with different internal components so that people could check out the actual feel of the product, or compare the speeds of different components, and then order one through the store to the desired specifications.

This way, potential Dell customers that were averted by the “no touchy feely” aspect of buying one online would get to check out what they look and feel like in person, but Dell doesn’t have to alter it’s current build process by mass producing computers that people might not potentially buy.

tecwzrd Says: May 2, 2007 at 12:01 pm

Going to be a tough sell IMO. I worked for Gateway Computers from 1997-2000 installing computers and setting up the networking for their “Country Stores” and while Gateway had the right idea of having a place for consumers to “look/touch” their products and have a place they could take them to for service they were always plagued by the Best Buy/CompUSA down the street with the “deal” that was typically hundreds cheaper even though Gateways selling point at the time was it’s 3 year warranty.

They also expanded too quickly IMO and ultimately it resulted in having to scrap the whole business model.

Now they are sold in Best Buy at comparable prices with a 1 year warranty or less like most computers.

I like Dell and own a Dell personally so I hope they do well but I also hope they are competitive with the “in store” brands or else they are doomed to fail since most people look at price over performance/reliability.

Neagle Says: May 3, 2007 at 11:19 am

Dell could try to offer great tech support to go along with there product. Oh ya they tried that in the past and chose to outsource. I do think Dell provides a good product but, I also believe that there are better choices on the net available for customized build units that use superior products as well as non-proprietary hardware.

P.S.: I would never buy a Packard-Bell ever again even if I could find one in the US.

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