Rock band Keane are including a free memory stick with their latest single. I’m not a particular fan of Keane’s music but it is a cool idea.
Jon Turner the general manager of Keane’s record label Island explained the band were trying out the stick with a hope to develop it into a credible alternative to the CD by 2007.
“I do see it as a potential format for the future,” he told The Guardian, “but I don’t think it’s going to run down the use of digital services. It’s an interesting experiment. I’m keen to see what people make of it.”