At last beerbellies are cool, thanks to The Beerbelly beverage container.
The Beerbelly site explains how it works:
Now you can take up to 80oz. of your favorite beverage wherever you go… Even where “they” don’t want you to!
The Beerbelly is made up of a neoprene “sling” and a polyurethane “bladder” with a tube for dispensing. The bladder is held in an insulated pouch in the sling which is worn under your clothing for concealment. When worn, it looks just like a beerbelly.