Have you ever seen an ad for pizza on television, and immediately wanted to order one from delivery right away? Fortunately (and unfortunately), TiVo has found a way for you to give into that impulse.
Here’s how it works: a Domino’s Pizza ad will play, and then all the viewer needs to do is use the remote to select it. You can then access an on-demand ordering screen, similar to the one used by Fandango or Amazon.com. I imagine that there will be some selection of size and toppings, and the pizza should arrive at your door within a half-hour.
This is the first time that ordering pizza via the television has ever been offered, and Domino’s vice president of marketing, Rob Weisberg, is especially proud of this new achievement.

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