Amazon intends to break new ground with Fire Phone

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Who would have thought that Amazon would actually venture into the hardware business, breaking away from their delivery and online retail model? Of course, this does not mean that they will be abandoning their bread and butter services, but Amazon has just marked a new milestone while charting the company’s history with the unveiling of Fire, the first smartphone to be designed by Amazon.

There are several breakthrough innovations that are part of the Amazon Fire phone, including dynamic perspective, a Firefly button, seamless integration with Amazon’s vast ecosystem that comprises of more than 33 million songs, apps, games, movies, TV shows, and books among others, while sporting the distinction of being the one and only smartphone out there that has Mayday, ASAP, X-Ray, and Second Screen.

Right now, Amazon has struck up a partnership with AT&T, which means the Fire smartphone will be available on an exclusive basis with the mobile carrier, who is touted to feature one of the more reliable 4G LTE networks over in the US. In an effort to entice more folks to jump aboard the Fire phone bandwagon, Amazon has decided to throw in a limited time, introductory offer with 12 months of Prime as part of the deal, now how about that?

Basically, Dynamic Perspective would utilize a new sensor system that responds to the manner you hold, view, and move Fire, so that different kinds of experiences can be enabled, while Firefly is able to quickly recognize things in the real world, ranging from web and email addresses to phone numbers, QR and bar codes, movies, music, and millions of products.

It will also support one-handed gestures, while you will find that the Fire phone does not come lacking in processing muscle, thanks to a quad-core 2.2GHz Qualcomm Snapdragon processor, 2GB RAM, a 4.7” HD display, 802.11ac support, Wi-Fi channel bonding, NFC, and Bluetooth connectivity, a 13MP shooter at the back, and a 2.1MP front-facing camera. The 32GB model will cost $199 with a two-year contract, and it would be interesting to see how this model fares against the like of the Samsung Galaxy S5 and iPhone 5s.

Press Release

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