Sony unleashes Cyber-shot RX100 III camera

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sony-rx100-iiiSony continues their work on a range of acclaimed compact cameras under the popular Cyber-shot RX series, and have introduced the pocket-sized RX100 III camera along the way. The Sony RX100 III will be based on the same sleek, stylish design as the current RX100 and RX100 II models, although the spanking new RX100 III will boast of a specially developed ZEISS Vario-Sonnar T 24-70mm1 F1.8-2.8 lens as well as throwing in an integrated OLED viewfinder with ZEISS T coating. This particular camera also makes use of the very same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor that is found on the existing RX100 II model, while featuring the powerful BIONZ X processor that already sees action across several high-end Sony cameras such as the full-frame α7, α7R and α7S models.

With its unique new ZEISS lens on the RX100 III camera, it is capable of covering the popular 24 -70mm1 focal length with a wide F1.8 – F2.8 aperture. This is no mean feat, especially when you take into consideration the 70mm telephoto end of the lens, where the maximum F2.8 aperture would enable it to gather about twice as much light as its predecessors (at 70mm), which means portrait subjects are able to be captured against beautiful background defocus.

In addition, the wide aperture would also enable the lens to capture moving subjects clearly sans any blur due to camera and/or subject shake. Not only that, this new compact shooter also happens to be the first Cyber-shot model that offers high-resolution HD video recording in the XAVC S format. What makes this particular format so special? It enables full HD recording at a data rate of 50 mbps alongside lower compression for improved video quality. Other video features would include a ‘clear’ HDMI output for reviewing footage on an external monitor, 120 fps recording at 720p HD resolution and zebra pattering on the LCD and built-in EVF.

The Sony Cyber-shot RX100 III compact camera will be headed our way this June for approximately $800 a pop.

Press Release

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