Roku Streaming Stick hits the market

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For those of you who own a decent HDTV (seriously, how many folks living in developed countries do you know who still watch stuff on their fat and chunky CRTs?) in the living room, you will be pleased to hear that Roku has just announced their spanking new Roku Streaming Stick. Basically, as long as your HDTV comes with an HDMI port, you will be able to pick up this compact stick design that was first pioneered by Roku and use it to stream your favorite entertainment. The Roku Streaming Stick might be small in size, but just like how we ought not to judge a book by its cover, so too, should we refrain from downplaying the capabilities of the Roku Streaming Stick based on its relatively diminutive size.

For starters, the Roku Streaming Stick can be plugged discreetly into an HDMI port, making it the ideal companion for those beautifully wall-mounted TVs, all the while without having to compromise on the complete Roku streaming experience. Just how much entertainment will you be able to enjoy with the Roku Streaming Stick? We are looking at access to 1,200+ channels of movies, TV episodes, music, news, sports, kids’ shows and free programming that will arrive streamed in up to 1080p HD video, not to mention the presence of a TV user interface that boasts of the famous and well known Roku Search.

Apart from that, Roku has decided to throw in a WiFi remote control for the entire household’s use. You will obviously need to download the free Roku apps for Android and iOS devices in order to maximize your user experience, especially for those who desire a mobile experience to browse and select content to stream. Apart from that, you can also opt to cast Netflix, YouTube and personal media from your devices to your TVs, with Roku working on newer mobile features including the ability to cast content from a computer to the TV to arrive in a newer version or update.

The new Roku Streaming Stick (HDMI version) will cost $49.99 a pop from Amazon.com, BestBuy.com, Target.com, Walmart.com and Roku.com, where it ought to arrive in retails stores this April.

Press Release

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