Apple does it again by shaving millimeters off the iPad Air


Another year, another hardware refresh is on the cards, and this time around, Apple has decided to make sure that their iPad range would be on the receiving end up new updates. After all, the fourth generation iPad has been hanging around for quite some time already, so it would be nice to see a hardware refresh introduced in this area. Well, they have definitely not disappointed pundits, having announced a far thinner, lighter, and of course, more powerful iPad – calling it the iPad Air this time around.

The iPad Air, being the latest generation tablet from Cupertino, is also expected to shoulder lots of responsibility in terms of being an evolutionary device in the tablet market. You will find a 9.7” Retina display on this bad boy, although the chassis itself has been reinvented to become thinner and lighter. Precision-engineered to tip the scales at just one pound, the iPad Air is now 20% thinner and 28% lighter than its predecessor, in addition to sporting a narrower bezel the borders that would make the content that you view all the more immersive.

With the iPad Air’s Retina display, web pages, text, images and video will be able to look extremely sharp and realistic, where it will also sport a brand new power-efficient A7 chip so that the battery itself can be sized down, helping lower the overall volume by 24% from the previous generation, all the while not sacrificing on its performance. In fact, performance has been touted to double whilst maintaining its up to 10-hour battery life.

Of course, at the end of it all, it boils down to one crucial detail – pricing. The iPad Air will arrive with Wi-Fi models and Wi-Fi + LTE models, and it will be available in silver or space gray from Friday, November 1, onward. The Wi-Fi only model will arrive in 16GB, 32GB, 64GB and 128GB capacities for $499, $599, $699 and $799, respectively.

As for the iPad Air with Wi-Fi + Cellular, it will also arrive in similar capacities, and their corresponding prices would be $629, $729, $829 and $929 a pop.

Press Release

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